• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Vanguard Case Analysis

Extracts from this document...

Introduction

Vanguard Case Analysis After reading through the Vanguard case, there were a few difficult forks in the road that Vanguard seems to be facing. The company's future can be greatly affected by some of these difficult choices. Vanguard has to decide whether to change their investment offerings, further develop Internationally, or to simply advertise to increase their client base. Top managers at Vanguard have to step up to the plate and rollout detailed plans as to what path the company should take regarding some of these issues. Through our in-class discussions, the majority of the students argued on one major problem that Vanguard was facing. The problem entailed Vanguards ability to increase future customers without increasing costs. Markets are ever-changing, and the ability of companies to adapt to these changes is the key to survival. One company mentioned specifically in the case was Citigroup. ...read more.

Middle

Another issue facing Vanguard is simply marketing strategy. Their current strategy involves product-specific printed advertising. They have to increase awareness of their products. I myself have heard of Vanguard, but had no idea what their product offerings were and what they were all about prior to reading this case. I cannot recall ever seeing a commercial on television advertising Vanguard. They should reach out to young investors like myself because that is what their core business strategy is all about. They are seeking long-term investors, which lies with people in their early-mid 20's who are in the first few years of their careers and just starting their 401k's and other future planning investments. As mentioned in the case, Vanguard is thinking of a target marketing strategy, and I believe they should start with young investors in the first few years of their careers. ...read more.

Conclusion

They have to decide which path to choose, but they should start by expanding their current business. They have become a very successful company through their low-cost investment offerings, great managerial leadership, solid business structure, and good performance. They should continue target customers who already invest with them; the cost-conscious long-term investors. They should broaden their marketing group and increase advertising costs to attract more business. Vanguard also needs to continue to grow Internationally in emerging markets. Vanguard must put together a team to study market trends. The external analysis results will allow Vanguard to determine exactly which path to take in the future. If the analysis results show that the market is trending away from long-term investments (possibly because of depleting retirement and pensions), then Vanguard can broaden their offerings to more short-term investments. Their current brand equity and customer loyalty should not be jeopardized if Vanguard adds to their investment offerings. It only allows more choices to current and future customers and will further increase Vanguards revenues in the future. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    The ASA can withdraw any misleading or offensive advertisements within a very short time. This is if they receive a complaint letter. So this means that Coca-Cola can't have any misleading information on the advertisements as they would be taken off and they would get into trouble so therefore they

  2. Advertisement Analysis

    The bold bright colours of the bottle and beer make the image stand out really well from the plain white background. The viewer can clearly see that the colours on the beer bottle will be the colours used on the bottle you would buy in a shop.

  1. Gallo Rice: Business Case Analysis

    The second most popular retail rice is parboiled white rice. It is prepared through many steps including a special milling, steam-cooking, and drying process (there are over 40 steps in Gallo's parboiled rice process). Brown rice is milled similarly to white rice, but the bran layer is retained on the rice kernel during the milling process.

  2. The Coca Cola company - You need to consider the current market, find a ...

    Significant promotional techniques are required in this stage to ensure the public knows about this product to furthur enchance growth. MATURITY STAGE - This stage is common for most products. This is where the product is no longer growing, but staying at a constant rate of growth.

  1. Viral Marketing

    Survey to assess the effectiveness of Viral Marketing Campaign Objective To assess the effectiveness of viral marketing by taking the case of MakeMyTrip.com. Following areas are explored in the survey a. Ad and Brand Recall b. Audience Engagement with Content c.

  2. Challenges facing Goodyear

    * Finally, there are Commodity buyers who didn't really care about brand but tended to either buy lower-priced tires at a preferred store, or shopped around to get the best price depending on the type of consumer.

  1. Create ing your own business - create a full plan on a business of ...

    the loan there are good selections shown on the above pages but most importantly they are all given at a rate of 5.9% APR. This is why I will be accepting a loan from intelligent finance. About planning permission Planning permission is one of the biggest influences local authorities have

  2. Omnicom case

    The major departments in a full service agency are: Account services, Marketing services, Creative services, Management & Finance, Creative boutiques and Media Buying services.1 The four largest global agency networks Omnicom, Interpublic, WPP and Publicis, account for approximately 60% of global advertising billings.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work