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What are the arguments for or against modern advertising methods?

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Introduction

What are the arguments for or against modern advertising methods? No one who watches television can escape being bombarded daily by commercial advertisements. Every time we switch on our sets, we become the targets of advertisers who want us buy products that we neither need nor want. When the commercials come on, viewers are suddenly startled by the volume that shoots up while messages are spoken to us loudly and urgently. All kinds of colors are flashed at us from the screen .It is a veritable assault to the senses. Indeed, what is worrying is not what is being advertised, but how the advertisement tries to get our attention. Generally, modern advertising methods are far from successful. ...read more.

Middle

Does the advertisement tell us exactly what "healthier" means, and what is it "healthier" than? We also want to know how many grams "low in cholesterol" translates into the advertisement gives us none of this vital information. Secondly, advertisers try to use psychological appeal to sell their products. It must be admitted that this technique has had successes. Television viewers have seen a product being sold through recounting the history of a family as it goes through good and bad times. That particular advertisement is effective because the story is true to life, and therefore convincing. But what is believable an advertisement in which we see a family dancing joyfully around a box of laundry detergent? ...read more.

Conclusion

We are almost persuaded to believe that if we buy the same drink, we can also lead this kind of happy life. The fact is that we do drink the particular brand of fizzy being advertised, but we do so in more boring circumstances, for example when we get home after a long, hot and tiring day at school or at the office. We do not buy an exciting glamorous life when we buy a soft drink, although advertisements try to make us believe otherwise. In the advertising industry, prizes are awarded for quality advertisements, and many do deserve the reward. The majority, however, tries to persuade us that the quality of the product is superior, and uses our weaknesses to make a sale. If consumers are aware of these tactics, we will think carefully before we rush out to buy these goods. ...read more.

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