• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What factors enabled the Daily Mail to be so immediately successful when it was launched in 1896?

Extracts from this document...

Introduction

What factors enabled the Daily Mail to be so immediately successful when it was launched in 1896? The first issue of the Daily Mail appeared on 4th May 1896. It was an immediate success and circulation quickly achieved 500,000. It is the only paper to remain in the same family ownership for the entire twentieth century. A man called Alfred Harmsworth, who later became known as Lord Northcliffe, created it. He was born in Chapelizod near Dublin in 1865 and was already taking an interest in journalism when he began editing his school magazine. In 1888 he and his brother Harold published their own magazine, which within 4 years had become a great success and was selling over a million copies a week. This success helped him finance the children's paper, Comic Cuts and a woman's magazine, Forget-Me-Nots. In 1894 he took on the Evening News which at this point was nearly bankrupt and dramatically changed it making yet another success. Now Harmsworth wanted to start a new newspaper that would be based on and American style. This was the Daily Mail By the time the first copy was released there had already been over 65 dummy runs which had amounted to a total cost of �40, 000. ...read more.

Middle

Every day 10,000 copies of the paper were delivered to the Western Front by military motor cars. He also had the revolutionary idea of using front-line soldiers as news sources. In August 1914 he announced a scheme where he would pay soldiers for articles written about their experiences. This revolutionary idea of course encouraged more readers to buy the paper as they would get a greater insight into the war. The Daily Mail presented a new idea which catered for the potential of a new large class of literate readers. The people had not yet been provided with an attractive, affordable daily paper. Most other daily papers only reached about ten thousand in comparison with mail, which reached sales of up to a million in its first year. It claimed an initial sale of 897215. These new potential readers were lower middle class, upwardly mobile with increasing leisure and spending power to enlarge and satisfy their curiosity about the world. As their needs had not been catered for before, the Daily Mail presented an ideal opportunity for them and again an increase in Harmsworth's readership. Another factor noticed by Northcliffe was the importance of appealing to women. The Daily Mirror was a paper that was directed towards women, but before this Northcliffe included articles for women in the Daily Mail. ...read more.

Conclusion

By applying the lessons learned in magazine journalism to daily newspapers, Northcliffe increased his success. At each point in the development of newspaper content across the last century, editors have responded to popular taste in order to optimise sales and advertising revenue. The Daily Mail remains almost unique. It is the same kind of paper as when it was founded. It is still family owned and continues the idea of family values of the most traditional kind. All these ideas were presented by Northcliffe and have lead to the Daily Mail becoming a very successful and traditional paper. It has taken a great leap forward and today is one of the leaders in the sector. Associated Newspapers involve the Group's national dailies, such as the Daily Mail, the Mail On Sunday and the Evening Standard, plus a freebie, Metro. Northcliffe Newspapers manages fifty dailies and weeklies, including the recently acquired Bristol group titles. All the factors that have been discussed, combined, have led to the success of the Daily Mail some being of less importance, but still relevant in contributing in making the paper what it is today. It currently sells for 40p and 70p on a Sunday. Average circulation this year has reached figures of up to 2,473,965 and an average readership of 5,905,000 between January and June this year. These figures confirm the papers success continues today over a hundred years after it was established. . . ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. Write a comparison of the three articles on the front page of The Times, ...

    You can't see Cherie Blair's arms, this making look like they are merging together. They are focusing more on Cherie Blair; you can see this because there is more of her face than his, this creates the impression that it is all Cherie Blair fault.

  2. Newspaper Comparison.

    in the doorways and lying in the corridors" which creates an image of death with holocaust proportions with bodies piled up on each other, although we know only 41 guests were known to be dead, and we were told that most bodies were in the casino previously.

  1. Successful reading may be achieved by balancing approaches: bottom-up and top-down.

    An example of a letter with different sounds is 'g' in words such as gate and giraffe. I understand that the whole word reader eliminates this confusion by seeing the word as a complete unit with its own individual meaning.

  2. Comparing an article from “The Mail on Sunday” and a leaflet from “Shelter” about ...

    "For three years I was sexually abused by my brother. My parents didn't believe me, so I left to get away from it". Does that sound like a woman who prefers living on the street to living at home being abused by a family member?

  1. Analyse the front pages of two daily national newspapers printed on the same day ...

    home from a youth club in Moss Side, Manchester, died in a gangland-style execution because he had been mistaken for the gunman's intended target, police believe'. Furthermore the ration of picture to writing on the broadsheet is about 10% picture to 90% writing.

  2. Compare the article in the Independent with the article in the Daily Mail, addressing ...

    This could be a selling tactic because with such little information it would urge you to read on and find out the facts and add depth to the article instead of just eight words, summing up the whole event. Also by using such a short headline it allows a variety

  1. Compare an article in the Independent with the article in the Daily Mail, addressing ...

    Only one person who was actually present at the time of the stabbing was interviewed so if she hated the boy who stabbed Luke, and liked Luke then it was a biased interview at no point did I feel the boy who stabbed Luke was defended, but does a person like that deserve to be?

  2. Sports Journalism

    Pictures in tabloids will be closely cropped to eliminate any irrelevant information, and captions will be used to ensure that we get the intended meaning. In a broadsheet, more ambiguous or more loosely cropped pictures may be used. Tabloids will usually have a large picture on the front page.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work