The word ‘Exclusive’ is in large, black, letters on the front cover which makes the magazine exclusive and therefore makes the reader feel exclusive as they are reading the magazine. This therefore gives us the idea that the editors thought women like to feel special giving us an idea that women are special. However, the editors could make them special in a sexual, seducing manor.
As shown below the magazine is mainly contains adverts then articles. This is because adverts advertise products which appeal to women and therefore this must mean women would rather look at adverts then articles.
Below, shows what the adverts contain in this magazine. It tells us that beauty is one of the main parts of adverts telling us that it matters how a woman looks like. This gives an impression that women are only there to please men as it only matters how they look like. The editor also placed food adverts. They must have done this to draw in women who like to cook however, this again sets a negative view on women as at one time women were only there to cook and please a man and therefore telling us again that women have a low standard of life even though they do not in this modern world.
The articles, again deal with ‘beauty’, ‘fashion’ and ‘How to snag a rich man’ which again gives the impression that one of the most important issues of a women is how they look. This attitude gives the idea that women are small-minded. The columns also include ‘babe of the month’ which pressurises women into looking good in order to impress the opposite sex. After reading this magazine I assume that, according to the editors, they believe that women have a lower status then men in society as this shows that women need to look pretty in order to marry a man which in many cases is not true. This it therefore damaging a woman’s view on life and makes women believe that in order to impress a man they need to be ‘shallow’.
The title of an article in ‘Tatler’ is called ‘Places to snag a rich husband’. Alliteration is used in the phrase ‘Places to snag…’ to show powerfulness of how to ‘snag’ men. This phrase lowers the standards of women as according to the editiors, women need to marry rich in order to be happy. This again degrades women’s role in society. The phrase is also catchy and informal which builds up a relationship with the reader and therefore the article has an influence over the reader.
The article gives the readers’ ideas of were to find a rich husband by making the person think using imaginative words. Each area of were to meet a rich man is subtitled and bold to help the readers glance over and see which area is suitable for them to find a rich husband. This makes the article serious making the editors think ways of which a woman must survive in this world. This shows that the editors are small minded as they believe women need men in order to have a prosperous future lowering the standards of women’s role in society.
A man is wearing a pink tie which shows women’s dominance over men. However the woman standing next to the man is smiling. This shows that women do have a good influence over men and therefore showing importance of women in today’s society. However pink writing is used to highlight the important facts in meeting a rich man. This again shows women’s dominance over men. However it still lowers women’s status in society as its showing how to get a rich husband. Therefore pink is used effectively to show women’s dominance yet lowering their status in society at the same time.
In a specific advert it is advertising jewellery. This is done by a women wearing jewellery and a man is about to kiss her. The man and woman are alone and we can only see their faces. The models used in this advert are approximately thirty years old. We get the impression that the woman has lured the man to her by showing him, her jewellery. This gives the impression that the man wants her for her jewellery and no other reason. This makes women want to buy the jewellery. This degrades women as the editors thought women need jewellery in order to fall in love and therefore the editors assume it is hard for a women to fall in love making women look narrow minded and therefore degrading their role in society.
Throughout the magazine women have mainly been posed alone in as sexual manner. Whether it was to advertise a product or for people to look at. In some aspects this is degrading to women for they could advertise products in non sexual manner. However the editor must believe women can only sell a product in a sexual way as people will then pay attention to it. This therefore shows that editors must think women are narrow minded as one of their main purposes is to portray themselves sexually no matter what aspect it is.
According to the magazine women’s role is society is very low in comparison to men as they are expected to marry rich and continue to please men. This has been portrayed throughout the magazine by using various beauty and fashion adverts as well as article and have also made celebrities advertise them so they would appeal to women even further. There are no articles of jobs or books which tell us that the editors thought women are small minded and are not interested in these areas which is not case. This effects women’s role in society as people may think women are small minded which is not true as educational topics are not offered to them in this magazine.
There have been some changes in society in comparison to older magazines as women are more free and comfortable in what they wear however it seems they dress sexual way in order to impress men and this is because, according to this magazine they would like to ‘marry rich’. However women’s ideas have evolved and women believe to marry for love and not for money.
There are many negative aspects to this magazine as it lowers the standards of women in society by having large topics on fashion and beauty and not more educational topics such as books therefore making women look shallow. Many articles are also focused on men which give the impression that ‘a woman is nothing without a man’ and which is not true. However there are positive aspects such as keeping up to date with public ideas such as politics of which later, women can form their own opinions providing women with some sort of freedom to life. However, I believe that this magazine portrays women as narrow minded people who are constantly seeking for a rich husband.