What strategies are used by British soap operas to attract large audiences

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What strategies are used by British soap operas to attract large audiences?

British soap operas used a variety of strategies and operations to attract a large audience. These strategies clearly work as proven by viewing figures for the three most popular soaps; Eastenders, Coronation Street and Emmerdale command viewing audiences of over ten million on a regular basis. Also soaps have proven to be the most consistent in terms of high audience figures over the years, making them indispensable to the institutions which create them.

One strategy used by institutions and producers of a soap, is to place them at a peak viewing time to maximise audience figures. Also the timing of the program means that it has the highest exposure to a possible audience. The major soaps aimed at an adult audience of around 18-60, are screened during the mid-evening. These soaps will also be aimed at family audience, once again to maximise the figures. The timing will mean that the working members of the family/ parents will be home in time to watch. It also means that an entire family that eats together will be able to watch the soap together. Other soaps