In the early 1960s it was dominated by news about The Cold War with incidents such as The Cuban Missile Crisis and the U” Spy incident. Everyone was tired of hearing information about the war and the outcome of it. People wanted to forget about the war and instead of listening to the latest happenings of it on the radio they would hear songs about freedom and love. The younger generation became more interested in fashion and music because it was a distraction from the war taking place around them. They started to look for jobs and on their pay day they would immediately buy the latest trends, for girls it was white lipstick, white and black dresses, wigs that didn’t have a strand of hair out of place and black mascara that was so thick your eyes could hardly open. For guys they would chose between the mod or the rocker look. Since the Beatles and the Rolling Stones had not only created a new kind of sound they had the fashion movement beginning too.
The music industry was transformed into a new fresh image down to managers such as Brian Epstein who remade the Beatles into clean cut boys, grooming their hair, cutting it short and dressing them up into Pierre Cardin style collarless Mod jacket. The Rolling Stones would wear leather jackets and ride motorbikes, the really rebellious teenagers would follow and obsess over the Rolling Stones, they would dress like rockers just because they did. Mods Vs Rockers happened before the Beatles and the Rolling Stones became famous but they gradually came to represent the mods and rockers as if they created it. They played their own instruments and wrote their own music using imaginative lyrics that sparked the mind of millions of teenagers across the globe.
The Beatles' attitude of playful rebellion, taken from the 1950s "juvenile delinquent" period, was not as angry as the "anti-everything" music that the Rolling Stones were hurling at the audience. This was enough to make parents allow their children to buy Beatles records more often than Rolling Stones records. Whether by fate or by calculation, the band was soon closely associated with the already popular music while blending their own songs in and making them part of the overall order of rock music.
To conclude my essay, the Rolling Stones and the Beatles had made such an impact on the sixties because it was at the time when teenagers were longing for something different because the beginning of the sixties was depressing and rock n roll was dying and the cold war was still going. The Beatles and the Rolling Stones came about and because they were so different teenagers became in love with them and some people say that they weren’t in the 60s they were the 60s.
