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Why did groups like the Rolling Stones and the Beatles have such a great impact in the 1960s? 21/05/06

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Introduction

James day 21/05/06 Why did groups like the Rolling Stones and the Beatles have such a great impact in the 1960's? The Beatles were a pop and rock music group from Liverpool, which formed in the late 1950's, but burst out onto the international rock music scene in 1961. They charted more than fifty top 40 hit singles, and scored 27 #1hits in the USA and UK alone. The Rolling Stones are a British rock band that formed in 1962, with the original members being Keith Richards, Mick Jagger, Bill Wyman, Brian Jones and Charlie Watts. By the end of the 1960's, the Rolling Stones had amassed a great number of hit singles, with each record displaying a large rate of musical growth. These were the two most popular music groups of the 1960's, outselling and gaining more of a following at every turn. The Beatles had a specific look that became popular at the time, out of it being a completely new style. These were suits without lapels and bowl-cut hair styles. Their Liverpool accents were also a great hit, giving the band a very English and boy-next-door feel which made the girls go crazy for this 'average guy' image. ...read more.

Middle

This made girls all over England go crazy for their 'bad boy' image, which in turn lead to them becoming a teen idol group. They had an average British accent and started off just like the Beatles, with the same style of music, but soon became much rougher and tougher as the Beatles became more chilled out. This dirty image horrified parents no end, and the lyrics to some songs had a very sexual content, which a lot of people found offensive and rude. '(I can't get no) satisfaction' is one such song, with a lyric from it being 'can't get no satisfaction. Cause I try and I try and I try and I try'. This song was seen as popularizing the rolling stones, and its themes included anti-commercialism (and sex), causing it to be seen as an attack on the 'status quo'. Another song that had a very sexual content was 'brown sugar', which also delved into black slavery and prejudice. This band had very wild performances, with the band members often stripping off during the performances, and dancing erotically. ...read more.

Conclusion

This meant that teens who had handed over paychecks before to their parents could now keep it (or most of it). Moreover, the 'never, never' was a loan that many people now took out so that items that were once seen as luxuries, could now be found in most homes, such as TV's and washing machines. Lastly, there were more jobs than there were people, which meant that people were getting paid extra so they wouldn't change jobs! The entertainment industry exploited advertising, using the teenagers as their targeted audience. Teen magazines published must-have fashions and likes and dislikes that you had to have/know to keep up to date in the fast-paced 1960's. These magazines also promoted certain bands and their merchandise. The radio was also used to persuade young teens to follow certain trends, and do certain things. The television was also used, and was a breakthrough for the advertising committee as so many people watched it! This in a way can be linked to the growing affluence amongst teens, and the freedom of expression through fashion. This set the way for bands to make a big impact in the 1960's society, and grow huge through persuasion . ...read more.

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