• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Women's accessories." To what extent is this an adequate description of the representation of men in Cosmopolitan Magazine?

Extracts from this document...


"Women's accessories." To what extent is this an adequate description of the representation of men in Cosmopolitan Magazine? In your answer you must make reference to relevant contexts. The Hearst Corporation is a large conglomerate involved in various areas of communications such as magazines, newspapers, internet businesses, television and radio broadcasting, operating six television stations and seven radio stations. The Hearst Corporation was founded by William Randolph Hearst, who was a proprietor and editor, in 1887 when he revived The San Francisco Examiner by investing in talented journalists and modern printing techniques.1 He entered the magazine business by introducing Motor magazine in 1903 which today is a magazine published for car-care professionals by Hearst Business Media. He went on to aquire Cosmopolitan magazine in 1905 which at the time was a popular fiction monthly. The National Magazine Company Limited was established in 1910 and went on to aquire many other magazines to become one of the United Kindom's leading publishers at the present time.2 Today The Hearst Corporation is under the leadership of Victor F. Ganzi and includes more than 100 separate businesses. The company as a whole has the values of public service broadcasting to "inform, educate, entertain and inspire millions of readers, viewers and listeners in virtually every area of communications."2 The National Magazine company is a small conglomerate in itself having a dominant share in AIM Publications which was renamed NatMag Specialist Media Ltd and also owning NatMag Contract Publishing. ...read more.


However, it could be said when considering the hypodermic needle theory that it is the values put forward in the media that influence women, which I will discuss further.4 Developments in printing technologies and distribution made magazines more available. There became a new audience of working women who read all-fiction weeklies and the new magazine industry was supported by companies who realised they could advertise in these magazines read by the new audience who had their own money to spend. In the second world war these magazines became noticed as an important form of communication with the female population and began to provide advice such as how to stretch food rations. After the war the fictional content of magazines was mixed with fashion, furnishing and food.4 During the 1960's the Women's Liberation Movement began to campaign to change women's role in society, so traditional women's publications changed. Cosmopolitan existed in America since 1886 as a fiction magazine but at this time became a new magazine for the "sexually liberated woman".4 As the magazine had stared to lose circulation and advertising Helen Gurley Brown was named editor to transform cosmopolitan. She had written a best-selling book called Sex and The Single Girl which was received very well and so she had the idea of creating a new magazine based on the philosophy of her book, advising girls how ...read more.


The type of women who read cosmopolitan are said to be: "Intelligent and independent, she is determined to succeed in her career, her social life and her relationships... She understands that self fulfilment comes from having fun and indulging herself, as much as from work and financial achievements."1 Cosmopolitan magazine is said to be for "fun, fearless females." The magazine's website states the brand promise and core buyer declaring: "Sex, men and shopping are an essential part of her life. She is part of a post-feminist generation who assume they have equal rights. She has grown up in a world that has grown smaller and more accessible, so is far less constrained by society's rules, physical boundaries or tradition than her predecessors. She will judge her success on her own terms."6 Cosmopolitan puts forward the same values that all women's magazines do, reinforcing hegemony. The first message is to stay young and beautiful. Pages of women's magazines are filled with fashion and beauty advice alongside advertisements needed to fulfil this goal. There are also suggestions on how to improve home, health and careers. Each magazine wished to develop a loyalty with the reader to the magazine month after month by involving them in a club like membership. 1 www.natmags.co.uk 2 www.hearst.com 3 The Media - Magazines, Kim Walden 4 Media Studies: The Essential Resource, Philip Rayner, Peter Wall and Stephen Kruger 5 www.thefreedictionary.com 6 www.cosmopolitan.co.uk A2 Media Studies Coursework _____________________________________________________________________ ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. Media Assignment - Vogue Magazine.

    There is no trace of 'functional' women adverts such as 'Tampax', 'Always', 'Sure' deodorant and thrush treatment. Vogue women are far too sophisticated to be suffering from everyday problems. The only problems a she would have every day are 'what pair of shoes don't make my ankles look fat and

  2. What roles do magazines play in women's lives? Do you think they influence women's ...

    One could argue this is mainly due to a large number of magazines not containing much stimulating reading material, therefore women immediately become preoccupied with visual images. The visual images become a substitute for reading. Magazines recognise this factor and use pictures of models, make-up features and clothes.

  1. An investigation into the difference between male and female orientated magazine articles.

    This also sets the scene for the story. The FHM article also has a picture of a PlayStation 2 - adding to the incentive of potential authors. These are subtle but effective ways of letting you know the type of article you are about to read.

  2. Representations of men in lynx and gillette adverts

    If they are taken in by a mainstream television advert and buy the product then that can only be seen as joining the norm in society. On the other hand, that could mean the definition itself is now outdated in an age when male cosmetics are getting so popular.

  1. What is the representation of gender in a fashion magazine and a videogame magazine?

    Every magazine will have a majority of advertisements which could consist of one-third of the magazine. Advertisements make up the majority of revenue that the magazine gets. Magazines are dependent upon advertising in order to survive. Advertising is not just about selling a product; it also promotes images and life styles.

  2. Magazine Analysis'ELLE' November 2005 This magazine is for entertainment, it is a fashion magazine. ...

    Swarovski Perfume Carolina Herrera Jewellery Hot diamonds Perfume Burberry Jewellery Burberry Perfume Issey Miyake Jeans Levis Perfume Alexander McQueen Jewellery Dior Perfume Jean Paul Gaultier Jewellery Accessorise Perfume DKNY him Hair colour Loreal paris Perfume DKNY her Champagne Moet and Chandon Perfume Kenzo Boots Diesel Perfume Cherish Menswear personal shoppers

  1. Encoding & Decoding Cosmopolitan Magazine

    The media then grows up with these individuals and entirely shapes their identity. Television shows, movies and even magazines, such as Cosmopolitan, continue on strengthening the ideal image of what a man and a woman should look like. The magazine "Cosmopolitan" is a great example of the tremendous amount of

  2. Womens representation in magazines - looking at Glamour and Cosmopolitan.

    Launched in 2001 it was hailed as a 21st century magazine and within six months was selling more copies at UK news stand than any other monthly magazine in its sector.?[6] Upon researching further into the press pack I found that the magazine targets women aged 18-49 (a broad market allows the magazine to feature something for everyone)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work