• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Write a detailed analysis of the Levi jeans commercials produced by Bartle, Bogle, and Hegarty in the 1980’s.

Extracts from this document...

Introduction

English Coursework- Media Task-Write a detailed analysis of the Levi jeans commercials produced by Bartle, Bogle, and Hegarty in the 1980's. Focusing on the ways meaning is conveyed in order to influence the viewers opinion. First manufactured in San Francisco in the days of the gold rush, denim jeans have had a great impact on popular culture. ...read more.

Middle

In the 1860's, though still primarily a seller of dry goods, he pioneered the use of a durable, brown, canvas-like material to make work trousers sold directly to miners. In the 1870's his company began to use metal rivets to strengthen the stress points of the garments, and demand increased. ...read more.

Conclusion

That claimed they had these qualities which Levi's possessed. Levi's had 'Sold Out'. The company had to start to appeal to the teenage - young man generations (13-25). They had to be, in short, 'definitive' for a new generation. So Levi's employed Bartle, Bogle, and Hegarty to produce a series of successful television ad's that would promote youth, rebellion, and good times to the vast market of potential buyers. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Advertisement Analysis

    There is also a sentence that says "Brewed for a fuller more distinctive flavour." Both of them are written in lower case and are quite small. It is presented like this so that the viewer does not get distracted away from the focal point of the picture.

  2. Gallo Rice: Business Case Analysis

    Educating consumers about the nutritional value could help to reposition rice from merely a substitute to potatoes, to an equally used product. It could also help introduce new types of rice in the future. In the early 1990s, promotions were still in an embryonic stage, which created another opportunity area for Gallo Rice.

  1. From your own research choose four advertisements and write a detailed analysis of each, ...

    Furthermore, the Mediterranean implications, such as the Mediterranean background and the man who has a t-shirt with the Italian flag on it, are important as on the text on the bottom of the page it says "Mediterranean people have olive oil spread instead of butter".

  2. DVD sales: Analysis of performance

    Proportion of Total Sales in the three regions Tally for Region vs Total Sales Region Count CumCnt Percent CumPct 1 33 33 34.74 34.74 2 39 72 41.05 75.79 3 23 95 24.21 100.00 N= 95 The total volume of sales made for each of the region has a

  1. Describe the techniques used by Bartle, Bogle and Hegarty to advertise Levi's.

    This is exactly what Bartle, Bogle and Hegarty wanted. They produced a sequence of cinema and television advertisements. All of the advertisements have a shot of the protagonist and show how he will do anything to protect his jeans. For example, in the advertisement "The Beach", the 'Levi's Man' gets his dog to keep guard over his jeans.

  2. Semiotic Textual Analysis.

    the reader because they are at the same level of eye contact. The photo underneath the latter one is of the same young boy but with many variations. This boy is smiling cheerfully showing a mouth full of bright white teeth.

  1. Looking At Gender In The Levi's Commercials.

    As these advertisements were set around the 1950s, when jeans would not be available pre-shrunk, we assume that the man was sitting in the bath to shrink his jeans to his body. In this advert the image of a typical single male seems to be portrayed.

  2. Why Do You Think the Adverts Produced by Bartle Bogle Hegarty in the 1980s ...

    a Woman" by Percy Sledge, in Fridge it was "Manish Boy" by Muddy Waters and in Pick Up it was "Be My Baby" by the Ronnettes. Lastly in Beach it was "Can't Get Enough of Your Love" by Bad Company.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work