Write an essay describing how new media technologies affect you, your family and friends everyday lives.

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AS Media Studies Assignment 1

Write an essay describing how new media technologies affect you, your family and friends everyday lives.

        The media world is constantly changing as a result of new developments in technology. Therefore the media industry is dependant upon highly sophisticated technology, which can be used to influence and inform groups of people all around the world. It has been suggested that we live in a world that is ‘media saturated’ as it dominates our lives. This in effect is true as media is a central part of our lives, it can be used to deliver us news as well as a source of entertainment, and this is why media can be so influential.

         The internet is one of the most fast developing new media technologies, enabling users to contact people all over the world to shop, chat, play games, download music and information, send e-mails and keep up with current affairs. The Internet was developed in America in the 1960s and was introduced in the 1990s in Britain. Originally this technology was introduced as a way of bringing people all over the world closer together, enabling them to communicate with one another simultaneously, giving its name the ‘medium of the future’.

It is constantly being developed to suit peoples’ needs, for example broadband internet offers faster connection and makes downloading easy, effortless and not so time consuming as it used to be. Many radio stations have recognised that people may wish to listen whilst ‘surfing’ the Net, so have incorporated a ‘live airplay’ programme on their websites so that it is possible to listen to the radio via a computer rather than the conventional radio device. Many websites also offer a service where downloading music is free, this means that many people can save large amounts of money on buying CDs and can obtain the latest music singles and albums from the comfort of their own home.

Home shopping is also increasing due to Internet services allowing consumers to purchase a range of goods via the Internet using their credit/debit cards as a method of payment. The advantage of this is that the busy shopping atmosphere is avoided and time is saved, this is also the case in online banking systems where cardholders can view bank statements, credit details and communicate with their bank via email. The only problem with these systems is that credit card details are given out over the Internet and may be obtained by other companies or Internet users, meaning the risk of credit card fraud is higher. However, a select few internet based companies have introduced a card which can be used like a ‘top-up’ card bought for mobile telephones, in the sense that a card is issued to the internet shopper so that they are able to go a top-up point and pay for a certain amount of money to be put on their card, which can then be used to purchase goods from the internet. Not only is this a safer option, it is also more convenient for younger customers who are not yet eligible for a credit card.

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Due to improved media technologies, it is now possible to access the Internet through digital television sets and mobile WAP compatible telephones. This means information, entertainment and news can be displayed without the use of a computer.

Revision websites make learning a more interactive experience for students, as well as being a useful alternative to other methods of learning such as flashcards. Students can also test themselves and the website can mark their answers, giving them a score to see how effective the revision has been. Other websites such as ‘lastminute.com’ allow holidays, rental cars and other goods to be ...

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