Writing to Analyse, Review and CommentThe Vauxhall Corsa Advertisement (2004) Wacky Races was one of the most popular and unforgettable cartoons

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Writing to Analyse, Review and Comment

The Vauxhall Corsa Advertisement (2004)

Wacky Races was one of the most popular and unforgettable cartoons which was brought out in the 70's. It is a short cartoon which has drivers with their own personality and their own specially designed cars. In every episode, different shaped and coloured cars with their unique "personality" are competing hard for the title "The World's Wackiest Racer". Nowadays, we can still look back at a parody of the Wacky Races- the Vauxhall Corsa Advertisement. This is a moving image advertisement. It is persuading people to buy Vauxhall Corsas. The target audiences are young adults between 17-25s and children.

The Vauxhall Corsa advertisement has a lot of similarities to the Wacky Races. Different coloured cars are displayed on the screen: black sapphire, gold, orange, red, green, blue and also silver. It can be one of the similarities to the Wacky Races but it also reveals every colour in which the Corsas are available. In Wacky Races, the black and purple car (the mean machine) with its driver, Dick Dastardly and his sidekick, Muttley are evil and cunning. Dick Dastardly uses sabotage methods on the other competitors to stop them racing and then Muttley sniggers. Similarly, the black sapphire corsa (the personification of Dick Dastardly) in the advertisement plays tricks on the others: it pushes rocks down the cliff and then sniggers, it backs up like and arrow on a bow, onto a wide yellow elastic. It is then propels forward over the top of the "racing corsas". Furthermore, it sets up phoney landscapes; it drags the canyon sign away and let the blue corsa fall down the canyon. Moreover, the landscape of the racing corsa has a similar country style setting to the Wacky Races, However, in the advertisement, the landscape looked simple and cartoon like but the corsas look realistic. It is also a way to let the audience focus on the shape and design of the corsas rather than anything else. In addition, the corsas vanish and leave dust clouds behind at the start of the race. It uses the same method which is used in Wacky Races. In the corsa advertisement, the advertiser also wants to show the corsas are fast off the mark, and to show the acceleration of the corsa to the audience.
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A phoney landscape is set in the middle of the road in the corsa advertisement. Corsas fly through the phoney landscape. It gives excitement to the audience and disclose how fast the speed is and how swiftly the corsas moves. It is another way of showing the quality of the corsas to the audience. The other sabotage method used is rocks that are pushed down a cliff. It doesn't squash or damage corsas showing the corsa is fast and smooth to drive.

Apart from all these moving images in the corsa advertisement, the background music is in ...

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