Tabloids take a great deal of care with their headlines, because they want the reader to be drawn to the headline and want to read on, so they will read their paper instead of any other competitors. The broadsheet newspapers don’t need to be as fussy with their headline, as they do not rely on catching the reader’s eye, they rely on people who have bought the newspaper, and were impressed by the articles included in the paper, and not the snappy headlines.
Tabloids use photographs and images on the front page. To draw the readers attention to the article. The images are also relevant to the main story in the paper, so that the reader can just look at the picture and see what the story’s about. The pictures are also used to show the reader that they have sources that are reliable enough to to get correct photographs of the scene, for example the main story on the sun is that Malcolm Glazer is buying Manchester United, and the fans protesting, so for the picture they have got a picture of the fans holding a banner saying “not for sale”.
Broadsheet newspapers do not need as many photographs as they rely on the information in the copy rather than the imagery, broadsheet newspapers have about 2-3 images on a front page, as the copy is more important because that is how they get
Broadsheet newspapers do not need as many photographs, as they rely on the information in the copy rather than the imagery. Broadsheet newspapers have about 2-3 images on the front page, as the copy is more important to a broadsheet newspaper.
The masthead is completely different in each paper because The Sun focuses more on catching the readers’ eye, rather than getting the readers attention to the articles. The tabloids are different in the way they use pugs, they have smaller website addresses and dates, whereas they have put the price is a brightly coloured star, this shows that their paper is cheaper than the rest. I think that they have done this effectively as it draws people’s attention to it.
The copy in The Guardian takes up more space in the newspaper, compared to The Sun, The Sun is more interested in catchy headlines and detailed pictures rather than the information. The articles are about different topics, The Guardian is concerned with human rights and world issues e.g. the mumps epidemic. The Sun however is more concerned about focusing on the gossip factor of the news, like if a celebrity had a baby, or the one they used is the fact that Manchester United was being bought by an American.
The Guardian uses very formal language, which would appeal to an upper class citizen. Whereas The Sun uses very gossipy language, so it is much more informal e.g. “hoodies” to attract its target audience.
The target audience of each paper is very different, because each paper is designed to do different things, or to inform people of different matters. Each paper is designed to attract it target audience by using snappy headlines for The Sun and by using more information for the target audience.
The owners of each of these newspapers may try to sway the newspaper to be in alliance with a certain political party. The Guardian has always been a left wing paper, whereas The Sun has only recently become a left wing paper, because the editor thought that the paper would make more sales if it becomes left wing, because labour had just won the election.
The sub-editor has chosen to put the two most important articles on the front page, and has used snippets from them to make the reader read on inside the newspaper. The Guardian however puts about three or four stories on the front page as they can fit it on! As well as a few pictures!
The similarities are that they both use left wing articles, even though The Sun is less left wing than The Guardian.
I think that The Sun has a larger circulation than The Guardian because there are more lower class citizens than upper class, and The Sun appeals more to the lower class citizens because it has a lower cost, and it appeals to a wider audience because more people can read it. The Guardian has a more complex language and the size of the font is smaller so many people would have difficulty reading it. I think that I would read The Guardian because I am more interested in world issues than in gossip.
