• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

SWOT analysis of Carden Park

Extracts from this document...

Introduction

SWOT analysis of Carden Park Assessment Objective 2 SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. It is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors within the business opportunities and threats are external factors. A SWOT analysis is a vital marketing tool for the Carden Park to stay ahead of their competitors, cancel out any weaknesses and to focus on strengths to make them stronger within the market and stand out from competitors. Strengths An organisations strengths are its resources and capabilities which can be used as a basis for developing a competitive advantage for them to advertise and to improve the image of the company. With Carden Park being part of the DeVere chain this is a popular and well branded hotel group throughout Britain. This is a strength as it can bring in brand loyalty with customers re-visiting and helps with their marketing strategy to advertise the company to bring in more customers as the name of the DeVere group is well branded and known. These is an advantage for Carden Park if customers have visited and stayed in other DeVere hotels and have a good experience then this can rub off on Carden Park as people will visit them. ...read more.

Middle

It is not located near any of the local visitor attractions. The room sizes in Carden Park are a major issue. This is because the price the customer pays is not value for money on terms of the size of the rooms as they are very basic and are a petite size. The rooms just have a standard bed, T.V, wardrobe and bathroom, but if the customer wants a deluxe and high class room then they have to pay excessive prices which some people will be put off by it. The hotel is not very well signed posted which makes it hard for people to find especially for people who do not live in the Cheshire area. Also inside the hotel there are a few signs and posters to say where different activities and rooms are. With it being a large complex it is very easy for people to get lost and to go in different directions. Also the signs they do have are primarily in English therefore they are not really catering for foreign guests. The staff within Carden Park that we visited were friendly but were not to the nature or standard of what I had expected them to be. I would have hope for them to be more helpful and easier to get along with, and with them to not have the attitude that, 'were better than you'. ...read more.

Conclusion

A different threat to Carden Park is the economy with in the world at the minute called the 'credit crunch'. The credit crunch is a massive problem within the UK economy and is having a negative effect on people's spending patterns. The credit crunch means there is less money in the market as banks can't afford to give out loans therefore the market tightens and money is less available meaning prices tend to rise. This will affect Carden Park as people don't have the disposable income to spend on luxuries like a 4 star deluxe hotel which could mean people take business to a less expensive hotel. This will lead to Carden Park thinking about new pricing strategies to keep current custom and to also bring in new clients to their hospitality. The changing weather patterns are a threat to the hotel. This is a threat that Carden Park can't help nor control. This will have a major effect on the golf course of Carden Park as the weather can close the course or be of conditions whereby people don't want to play. Also more people are likely to visit or stay at Carden Park when the weather is hot and sunny therefore the changes in current climates might have repercussions for Carden Park and the custom they receive. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Miscellaneous section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Miscellaneous essays

  1. travel and tourism event management

    2 door mean are included and no DJ and dance floor. The Clandeboye Lodge was 3 different prices �21.50, �25 or �30. This gives 3 different rooms for the size of the party. The brochure is in the research section.

  2. Principles of the Building Control System

    of dwellings and businesses and also through the lack of drainage and raw sewage being spilled onto streets. These being the two most significant events in Britain's history meant the Government had to take action and led to the building legislation being introduced in 1667.

  1. Legalising Prostitution in Britain

    A certain level of generalizability of action research results may be possible in the following circumstances: * Participants in the research recognize and confirm the accuracy of their contributions. * Triangulation of data collection has been thoroughly attended to. * Interrater techniques are employed prior to drawing research conclusions.

  2. Customer experience management in UK higher education

    The software programs that assist and support this administration are often called CRM systems. (Harvey 2003 34) The management processes that are based on CRMs are undoubtedly at the forefront in terms of strategy not only in terms of marketing, but also in the medium term, the economic and financial level.

  1. Investigating The Use of Pectinase

    Results Time (s) Volume (cm3) Repeat 2nd Repeat Average 30 1.5 1.5 1.2 1.40 60 2.6 2.4 2.1 2.37 90 3.4 3.4 2.7 3.17 120 3.7 3.9 3.5 3.70 150 4.1 4.3 4 4.13 180 4.5 4.7 4.3 4.50 210 4.8 5.1 4.7 4.87 240 5.1 5.5 5 5.20 270

  2. Physical preparation and fitness for the uniformed services

    Regularly participating in regular physical activity can reduce your risk of heart disease by nearly a quarter, combining physical activity and other lifestyle changes like maintaining a healthy weight. Physical activity helps to reduce the chances of developing conditions that may have a strain on your heart like high blood

  1. Ownership of the T & T industry

    A few examples of hotel's are the Hilton hotels, Best Western hotels, Gleneagles hotels, Thistle hotels. Hostels could be considered as serviced accommodation, but sometimes could also be non-serviced accommodation. Some Hostels would offer a Bed & Breakfast package; some might even do half board or full board.

  2. An assessment of how Thomas Cook meets the needs of a wide range of ...

    euro Disney provide educational weekends which can be booked through travel agents. People of different cultures Thomas Cook have to make sure they accommodate for people of all cultures e.g. some religions don't eat beef, so for their in-flight meals they will have to make sure the food contains no beef at all.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work