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The European Travel Market

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Introduction

Assignment 7 - The European Travel Market Assignment 2, Task 2 Explain how the different factors of leisure destinations appeal to different types of customers visiting the European travel market. There are many different holiday types across Europe to suit a wide range of tourist types. City resort - Paris Paris is the capital of France and known as 'the city of lights' it is situated on the river Seine in northern France. Many types of tourists are attracted to Paris. One of its main customers types is retired couples. Retired couples are likely to be attracted to Paris for the geographical, natural and cultural attractions. They are also likely to be attracted to the built monuments such as the Eiffel tower and the Arc de Triomphe. The geographical attractions include the weather as temperatures range from mild to warm. The river Seine and national parks also attract retired couples as there are arranged walks and boat trips. These sites attract retired couples because they are peaceful and are nice relaxing walks whilst being able to take in the scenery and the history of the city. ...read more.

Middle

Geographical attractions include the mountain ranges and the snowfall, which gives perfect conditions for skiing. The culture that is available in Serre Chevalier is the local Jazz festival that takes place. Young couples may visit this to get a taste of different cultural music. The built attractions is the resort provide perfect apr�s ski for young couples. The bars, restaurants and swimming pool are perfect for a relaxing evening. The second type of customer that will be attracted to Serre Chevalier is groups. Many groups go to Serre Chevalier these range from young school groups or travellers. Serre chevalier is good for school groups because the mountain ranges are perfect for beginner and intermediate skiers. Geographical attractions are the snowfall and the mountains. At the bottom of the village is a black slope, which is good for evening entertainment such as sledging. The built attractions such as the restaurants and the swimming pool allow the school group to either have another adventurous evening to go swimming or to go to a restaurant for a well earned relaxing meal. The jazz festival will also be good for school children to get involved in because they then get a taste of what different cultures do to celebrate occasions. ...read more.

Conclusion

Families choose Malia because of the economic factors, the cost of getting to Malia and the cost of living once arriving means families can have a relatively cheap holiday. The built attractions are perfect for teenage children to be kept entertained throughout the day. The water park and the local swimming pools keep children entertained for hours especially when the weather is hot. There is also the near by karting track this is good for teenage children throughout the day or when the sun is going down and the weather is a bit cooler. The natural attractions that are on the beach such as the water sports will also attract families. This is because families enjoy taking part in activities together whilst on holiday. Some families may also be attracted to the natural coastline walk, which runs along the coastline of Malia this is a nice walk to do during the evening when the weather is cooler. Staying in Malia means you can visit the cultural attraction The Minoan Palace. Malia also provides a number of restaurants that serve traditional Greek food. The geographical features attract families with teenage children rather that younger children because of the weather. The weather in Malia becomes extremely hot at midday and it is not suitable or comfortable for young children to be out in. ...read more.

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