Travel options to Paris and Manhattan

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Elliott Pateman

A03

In this task I will analyse the choice of methods to travel to around two destinations. The destinations I have chosen are Disneyland Paris and Manhattan, New York.

To do this I will have to carry out both primary and secondary research.

Primary research involves getting original data directly about the product and market. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the customer - for example:

What do customers think of an alternative to a popular travel route?

To collect primary data I must carry out field research. The main methods of field research are:

Face-to-face interviews – interviewers ask people on the street or on their doorstep a series of questions.

Telephone interviews - similar questions to face-to-face interviews, although often shorter.

Online surveys – using email or the Internet. This is an increasingly popular way of obtaining primary data and much less costly than face-to-face or telephone interviews.

Questionnaires – sent in the post (for example a customer feedback form sent to people who have recently bought a product or service).

Focus groups and consumer panels – a small group of people meet together with a “facilitator” who asks the panel to examine a product and then asked in

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depth questions. This method is often used when a business is planning to introduce a new product or brand name.

In most cases it is not possible to ask all existing or potential customers the questions that the business wants answering. So primary research makes use of surveys and sampling to obtain valid results.

The main advantages of primary research and data are that it is:

  • Up to date.
  • Specific to the purpose – asks the questions the business wants answers to.
  • Collects data which no other business will have access to (the results are confidential).
  • In the case of online surveys and telephone interviews, the data can be obtained quite quickly (think about how quickly political opinion polls come out).

The main disadvantages of primary research are that it:

  • Can be difficult to collect and/or take a long time to collect.
  • Is expensive to collect.
  • May provide miss-leading results if the sample is not large enough or chosen with care; or if the questionnaire questions are not worded properly.  

The primary research that I will use during this task will be face-to-face interviews, so I can ask specific questions to people, who have preferably travelled to one of the destination I am looking into. So I can ask them

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about how they travelled to the destination as well as how they travelled around the destination.

Also known as desk research, secondary research is the most common research method employed in the industry today. It involves processing data that has already been collected by another party. With this form, researchers will consult previous studies and findings such as reports, press articles and previous market research projects in order to come to a conclusion. The relatively low expense in comparison to primary research is the main advantage of this research as no new research needs to be commissioned. However, its main disadvantage is that the data used in the analysis may be out-dated and therefore return inaccurate results. Furthermore, previous studies may not have targeted the exact issue that the current research requires.

There are two types of secondary research, but I will be looking at mainly qualitative research, which includes things like Semi-structured and structured interviews, focus groups transcripts, field notes, observation records and other personal, research-related documents. However the main secondary research I will look into is on the internet and in holiday brochures of the two destinations.

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Eurostar

        

This picture shows a route from London to Paris using the Eurostar.

Eurostar is a high-speed passenger rail service connecting London with Paris and Brussels. All its trains cross under the English Channel via the Channel Tunnel between Britain and France, owned and operated separately by Eurotunnel.  The Eurostar is a train that carries passengers without cars. You can travel on a direct service to Paris; there is 1 direct service per day which usually leaves around 8:00am. The indirect service goes via Lille, and the customer can get on at either Ashford or St Pancras. For the indirect service the customer will get off at Lille and get on a TGV, which is a French train and generally takes an extra 45mins to get to Disney Paris  

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The London terminal is St Pancras, with calling points at Ebbsfleet International and Ashford International in Kent. Calling points in France are Calais-Fréthun and Lille-Europe, with the main Paris terminus at Gare du Nord. Trains to Belgium terminate at Brussels-South railway station. In addition, there are limited services from London to Disneyland Paris at Marne-la-Vallée - Chessy, and to seasonal destinations in southern France.

Eurostar offers seventeen weekday London–Paris services (twenty on Fridays) including six non-stop (eight on Fridays), and eleven London– – Brussels services including three running non-stop. In addition, there is one daily round-trip London–Disneyland Paris and two seasonal services: from July to September there is a weekly London–Ashford–Avignon service.

When I took part in some primary research, I took part in some face-to-face interviews with people who had travelled on the Eurostar before and from one interview I gathered the main advantages it seems from the Eurostar is that it has quick journey times, as “You can get to Lille in just 1 hour 45 minutes from London Waterloo and Paris is just a bit more than that”. From another interview they said as well it as being comfortable so this could mean it is ideal for parents for young children as the children can travel comfortably. As typically children don’t travel well in uncomfortable or cramped conditions. One other common piece of feedback I received is that the customer service is of an excellent standard, and the needs are met for customers travelling on business.

One recommendation though is that if you were to travel to Disneyland Paris during the winter, the Eurostar might not be the smartest choice as in my secondary research I found that the Eurostar did come in for tough criticism 

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over its handling of the crisis of snow that severely disrupted its services in the run-up to Christmas.

An independent review said that contingency plans for helping stranded passengers were "insufficient".

It also raised concerns over the poor conditions for passengers stuck on the trains in the Channel Tunnel.

A total of 2,500 passengers were left stranded in the tunnel for up to five-and-a-half hours.

A further 100,000 passengers were stranded because of delays, with services cancelled for three days after heavy snow in northern France caused the trains to lose power.

Carriages lost air conditioning and lighting as a result of the power failure, while sanitary conditions also quickly became unpleasant, with passengers forced to designate one carriage as an "open toilet area" after toilets became blocked. However the owners of Eurostar are sure to be more prepared for the next winter following this so it shouldn’t be as bad. Nonetheless I would choose a different option to travel by during the winter.

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Another advantage of the euro star is that many passengers find the London stations extremely convenient, especially since St Pancras International connects with six London Underground lines, as well as seven mainline rail service. Ebbsfleet International is situated just off junction two of the M25 and therefore convenient for those living in South East England, and there is also a free to this station and Ashford International on connecting Fast track buses and South Eastern trains. And it is not always as easy to find an airport close to home that is flying to the destination of your choice.

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