Cadbury market research exercise part 3 of 4
Charts made from my results
Underneath, are pie charts showing the results of my questionnaire in twenty 14 -16 year olds.
Below is a pie chart showing the amount of people who preferred different types of chocolate.
Below is another pie chart showing twenty people’s two most favourite things which people like to have in their chocolate.
Below is a pie chart showing what prices twenty 14 – 16 year olds want for a chocolate.
Below is the pie chart showing which types of advertising media which is most likely to inform children aged 14 – 16 about a new chocolate bar, according to themselves.
Below is a pie chart which shows what kind of packaging 14 – 16 year olds were attracted to when the entered a shop.
Below is a pie chart showing where twenty 14 – 16 year olds usually go to buy a bar of chocolate.
From these charts, I can see that the favourite type of chocolate is the one which has nothing within it, followed by caramel and then wafer. Also, the preferred variety of chocolate is milk chocolate. I have found out that the wanted price is 45-50p. As 40-45p was a popular choice as well, I have decided to keep the price at 45p which is in both of the two price ranges. I have found out that the most common way of finding out about a chocolate bar is through the internet for these 14 – 16 year olds. This means that Cadbury should advertise this product through the internet. I now know that a 14 – 16 year old child is attracted more to a brightly coloured packaging, than to a glossy packaging. I have also found out that the majority of chocolate bars, which are bought separately, are bought at newsagents and is more likely to be bought at a newsagent near a school.
