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Cadburys World

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Introduction

Cadburys World Coursework Section 1a) Cadburys World uses many different promotional materials and techniques. I think the techniques that they use are very good and they are mostly successful. A very successful technique they use is the Coronations streets sponsorship. Everybody watches Coronation Street because it is a very popular T.V.programme. When the viewers see Cadburys being promoted by Coronation Street they think that it must be a goods chocolate bar if Coronation Street is sponsoring it. Coronation Street is on a lot so therefore there sponsorship is brilliant and Cadburys is being promoted and recommended almost every night. ...read more.

Middle

These are all called promotional materials. Billboards are good advertising because they are very big and you cant miss them. They are usually next to busy main roads or on bus shelters. People are normally bored waiting for the bus or driving in the car so they look around and see the billboards and then the Cadburys chocolate gets into their head and minds. Another successful promotional technique Cadburys use is adverts in magazines. They promote themselves in magazines so people know and find out about the new chocolate bars from Cadburys. ...read more.

Conclusion

The cinema uses all the latest new graphics and special effects to make the chocolate bar really good. When you watch the advert, hopefully it will stay in your mind and you can buy the chocolate bar when you next see it in the shops. Personally I don't think Sales promotion works. No one is bothered about the wrapper, it just depends if they like the look of the actual chocolate bar or not. People just throw the wrapper away in the end. There not bothered about any special offers on the wrapper, but just what the chocolate bar inside tastes like. This technique isn't very successful. By Lisa Rowley ...read more.

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