A comparative study of elitism in sport between France, United Kingdom and the United States of America.

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A comparative study of elitism in sport between France, United Kingdom and the United States of America.

The nature of elite sport is at the very top of the sports ladder, it is one in which the performers are no longer doing it to achieve intrinsic goals but are trying to perform for their country, where the pressure is great and all the countries eyes are on you to do well.

There is an obvious difference between France, United Kingdom and the United States, this represented in the way in which each country performs in each world wide sporting event at elite level. In this essay I will find out and justify the reasons why the US always manage to win the Olympics, why France have one so many football championships in recent years. But most importantly why it seems that the UK in these present times are lacking in top level sport performances and why there haven't been any national trophies won by a UK national team in a long time.

Before I can take the look at the most successful of the three countries I have to assess the nature of an elite sport before I can accurately make a judgement of them. I'm going to look at the eight areas, which demonstrate this, the most. The commercial aspect of the sports within that country, the pressure that each sports performer has in each country, the globalisation of the sports they play, the deviance in sport than can occur, the political aspects of a sport, the nationalism and patriotism that each country shows and the grass roots of each countries main sports.

I think that nowadays in this era of a consumer based society that any sport will not be able to survive without some form of commercial sponsorship. We only have to look on sky sports or any sports coverage to figure this out. For example the English football leagues changed in to become a more commercialised sport. The division one was changed into the Premiership and now is called the Carling Premiership. You can watch the sky sports network and watch Aussie rules which is sponsored by Fosters Lager, you can watch the new comer into the professional era in 1995, being rugby and it's commercial league the Zurich Premiership. The Olympics, the World Cup, The Superbowl, they all have major sponsors and it is a massive fight to sponsor these events. With these sort of sports becoming so commercialised and the way in which televisions have become so popular it has lead to spectatorism and so commercial messages can be fed to the public through this. The other form of commercialisation is the way in which each team now sponsors a logo or two on the sports kit they wear e.g. Tottenham and Holsten Pils, Anna Kournikova and the massive amount of money she makes for wearing certain clothes. Commercialisation has occurred all over the world, in France, the UK but nowhere as much as in the US, the home of the capitalist ideals, that dominate the western world. For an advertisement during the Superbowl it cost an amazing $3 million for 30 seconds, yet companies still buy the slots because so many people are watching. Commercialisation is such a major part of the nature of elite sport.
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An elite sports person has to in a lot of cases perform to earn their livelihood, as in all jobs the money is right at the top and you have to perform well to get there. This obviously leads to a great amount of pressure being put on the performer both intrinsically and extrinsically. There is an intrinsic pressure that you perform well for yourself and so you can go out there and earn a lot of money. There is also an extrinsic pressure of having people watch you, being the coaches, the international selectors and the spectators. ...

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