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Advertising and sponsorship in sports.

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Introduction

Advertising and Sponsorship British Grand Prix At the beginning of this extract the main host of the show makes it very clear that this is "The Fosters British Grand Prix" which instantly indicates a powerful form of advertising where the particular company, in this case Fosters, sponsors an event. Through this they can advertise to a much larger audience because the brand name is continuously mentioned therefore reminding the viewers watching about the products or services this company provides. Throughout this extract from the grand prix large Fosters billboards line the track and pit lane leaving little space for other advertisers and sponsors. These billboards are visually fairly dull displaying only the Fosters trade name, however because there are so many it is likely to grab the audiences attention and perhaps make them feel like drinking a can of Fosters while they watch the race. The cars themselves have few advertisements and sponsors on them usually just four or five different companies who have struck up sponsorship deals with the teams. The Ferrari team for example has a sponsorship deal with Vodafone and its logo is displayed several times on the cars. ...read more.

Middle

There is nearly no visual advertising and I presume this is down to the organisers wishing to keep the event as traditional as possible. Various sports companies individually sponsor all of the players and some of the deals are worth thousand of pounds but still any logos are difficult to spot on the player's clothes. Football - No tobacco sponsorship or advertising - Varied advertising boards surround pitch - Players individually sponsored - Sponsorship controls football - Man Utd now seen as a business rather than football club - Advertising and sponsorship worth millions every year. F1 - Racing teams heavily sponsored by two or three different sponsors - Advertising boards less varied - Most heavily tobacco sponsored sport in the world - Tobacco sponsorship and advertising deals slowly being fazed out as the sport looks to portray a more family image. Wimbledon - Little advertising and sponsorship for such a large event - Portrays a very formal and British image - Audiences know that Slazenger make the tennis balls and Robinsons provide the drinks so no need to advertise so heavily - Players are individually sponsored but there appears to be less investment by top businesses maybe because it's not such a popular sport? ...read more.

Conclusion

- Combines sponsorship with merchandising. - Manchester Utd will grant Nike rights to sponsor gear manufacture and sell merchandise and they will also be allowed to operate the existing retail operations both nationally and worldwide. It is clear to see from all of these articles that advertising and sponsorship play a huge role in the world of sport and have slowly had more and more of an influence over it. Sport is now no longer just about playing sport; it's a business that if you're not successful in can spell the end of clubs and players alike. An excellent example of this would be the nationwide leagues in England, had it not been for Sky Sports, many of the smaller teams would be in extreme financial difficulty for years to come after the collapse of ITV digital. I would therefore conclude from my research so far that sport relies heavily upon the media for both finance and coverage, however the relationship goes both ways. Sport provides interest for the media to cover and helps different media companies to sell newspapers, broadcast television programmes etc. Each one relies upon the other but there is a gradual trend for the media to start taking over and controlling what happens on and off the field of play. Matt Gunner PG ...read more.

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