• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising and sponsorship in sports.

Extracts from this document...

Introduction

Advertising and Sponsorship British Grand Prix At the beginning of this extract the main host of the show makes it very clear that this is "The Fosters British Grand Prix" which instantly indicates a powerful form of advertising where the particular company, in this case Fosters, sponsors an event. Through this they can advertise to a much larger audience because the brand name is continuously mentioned therefore reminding the viewers watching about the products or services this company provides. Throughout this extract from the grand prix large Fosters billboards line the track and pit lane leaving little space for other advertisers and sponsors. These billboards are visually fairly dull displaying only the Fosters trade name, however because there are so many it is likely to grab the audiences attention and perhaps make them feel like drinking a can of Fosters while they watch the race. The cars themselves have few advertisements and sponsors on them usually just four or five different companies who have struck up sponsorship deals with the teams. The Ferrari team for example has a sponsorship deal with Vodafone and its logo is displayed several times on the cars. ...read more.

Middle

There is nearly no visual advertising and I presume this is down to the organisers wishing to keep the event as traditional as possible. Various sports companies individually sponsor all of the players and some of the deals are worth thousand of pounds but still any logos are difficult to spot on the player's clothes. Football - No tobacco sponsorship or advertising - Varied advertising boards surround pitch - Players individually sponsored - Sponsorship controls football - Man Utd now seen as a business rather than football club - Advertising and sponsorship worth millions every year. F1 - Racing teams heavily sponsored by two or three different sponsors - Advertising boards less varied - Most heavily tobacco sponsored sport in the world - Tobacco sponsorship and advertising deals slowly being fazed out as the sport looks to portray a more family image. Wimbledon - Little advertising and sponsorship for such a large event - Portrays a very formal and British image - Audiences know that Slazenger make the tennis balls and Robinsons provide the drinks so no need to advertise so heavily - Players are individually sponsored but there appears to be less investment by top businesses maybe because it's not such a popular sport? ...read more.

Conclusion

- Combines sponsorship with merchandising. - Manchester Utd will grant Nike rights to sponsor gear manufacture and sell merchandise and they will also be allowed to operate the existing retail operations both nationally and worldwide. It is clear to see from all of these articles that advertising and sponsorship play a huge role in the world of sport and have slowly had more and more of an influence over it. Sport is now no longer just about playing sport; it's a business that if you're not successful in can spell the end of clubs and players alike. An excellent example of this would be the nationwide leagues in England, had it not been for Sky Sports, many of the smaller teams would be in extreme financial difficulty for years to come after the collapse of ITV digital. I would therefore conclude from my research so far that sport relies heavily upon the media for both finance and coverage, however the relationship goes both ways. Sport provides interest for the media to cover and helps different media companies to sell newspapers, broadcast television programmes etc. Each one relies upon the other but there is a gradual trend for the media to start taking over and controlling what happens on and off the field of play. Matt Gunner PG ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Contemporary Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Contemporary Studies essays

  1. Free essay

    Why nike has become such a leading sports transnational corporation.

    However, when Nike grew, Davidson received a gift from Knight, a catered lunch where she was presented with a gold Swoosh ring embedded with a diamond, and an envelope containing an unreleased amount of Nike stock2, which considering the worth of Nike today, would have definitely been a satisfying gift.

  2. Athlete diet plan

    potato (91 kcals), chicken (336 kcal), roast potato (150 kcal), turnip (12 kcal), 7 pints of water, 2 chocolate Cornetto's (686 kcal) Day 2 calorific intake; 1275 kcal Physical activity; day - to - day routine Today's recommended intake of calories; 18-29 yrs (15.3 x wt)

  1. Introduction to Sports Psychology

    Hence, a revised version of the inventory (CSAI-2R) has recently been suggested to be more psychometrically sound (Cox et al., 2003).

  2. Critically analyse how the media, sports funding, education and the business sectors have affected ...

    Volunteers generally work for free or little money and every week thousands of volunteers and managers are organised across the country and they provide games and competition to a lot of people of varying ages. There are some voluntary organisations that need to cover their costs in order to pay

  1. Voluntary Sports Clubs

    There are many job opportunities for people that live around the area. M1- Compare the range of provision for voluntary sector sports clubs in the UK The two voluntary sports clubs that I have chosen are Croygas FC and Purley Sports Club.

  2. The Sports Industry

    Also on the website there is information on the history of the association, calendar of events coming up for the teams, results of past games/tournaments, the rules and laws of the game of bowls, news, documents and forms, sponsors page and umpiring and coaching.

  1. Russell Hotten, in his book titled 'Formula One'[1], quite aptly starts with the following ...

    The constructors can be very influential in the race as it provides the actual car for the race. Without excellent management expertise and a highly trained technical team, cars just cannot race. Decisions made by team managers can quite easily make or break a team's performance in the Championships.

  2. I have decided to research the Local and National provision for Golf

    Thus, an overall average to complete the Golf Professional Training Program is approximately 3 years. With over 180 work experience activities, one must utilize good time management skills. If apprentices will work on this program just 30 minutes a day, 5 days a week, they will complete the work experience activities in a relatively short period of time (4-6 months).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work