• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Affects of the Media and Current Issues On Sport.

Extracts from this document...


AFFECTS OF THE MEDIA AND CURRENT ISSUES ON SPORT Sport coverage in the media using the newspaper industry began in 1822. Bells Life was the first major sport sheet, followed by Sporting Life in 1865. They focused on bringing short but detailed sports results to the public. In time, most daily newspapers began to include sport sections, which brought knowledge and understanding within everbodies grasp, with the opportunity to "see" their sporting heroes with the advancement of photographic technology. The sports reports were generally male dominated focusing on sports such as football, golf, horseracing, rugby, boxing, and cricket. By the 1920s sports reports from the newspapers had created mass audiences for certain sports e.g. baseball in the USA and football in the UK. During the 1920s, radio started to report on live events, which gave the listeners the sense of them actually being at a live event. In time, local radio has developed a useful role in bringing local sporting issues to each area. Radio 5 live devotes a lot of its airtime to sport and sporting issues. Television has brought sport into the living room of most homes in the richest areas of the world. As television has the advantage of broadcasting sporting events to a large audience, relatively cheaply, it is not surprising that sport features heavily on the schedule, especially at the weekends. TV has helped lesser known or rarely watched sports to become more popular. Media can directly influence the popularity of a single sport; for example, when the new channel 4 arrived, volleyball and table tennis were introduced to the schedule. ...read more.


A decentralised political system is one where the administration of government is re-organised into smaller autonomous units such as local authorities in the UK and individual states in the USA. Each area decides its own policies on sport provision and effectiveness of sport in schools. Many sports people see sport as a means of escaping every day life, which is controlled by the government and do not which to see sport controlled except by their own governing, bodies e.g. IOC, FIFA. However, government influence cannot be avoided in some circumstances. Sport has been used for government propaganda purposes, for example the Nazi propaganda in the 1936 Olympic Games, which Hitler used to promote his Nazi ideals. In Russia, the government insisted that a fitness campaign called "Ready for labour and defence" was compulsory for all its citizens and was still operational in the latter half of the 20th century. In our own country, following heavy losses in the Boer war, it was felt that the military was not fit enough and so compulsory fitness exercises was instigated in all state schools in the early 20th century to improve the fitness of the working class. More recently, we can see how politics and sport cannot be separated when the English cricket team pulled out of a group match due to political unrest between Zimbabwe and England. Sport can be used to introduce or reinforce social harmony. By introducing good sporting facilities into areas that have suffered unrest, the government hopes to lure youths to use the facilities wisely in their spare time rather than be involved in anti-social behaviour. ...read more.


Hitler in the Berlin Games of 1936. They can also be an opportunity for opponents to the government to make a political protest when the attention of the world is on the Games. This has often resulted in countries boycotting the Games e.g. in 1972 Rhodesia's invitation to the Munich Games was withdrawn because of apartheid and other countries refused to compete with them. There are positive political reasons why a country would like to host the Olympic Games, as they would bring jobs and world status and recognition to the host country. There would be improved infrastructure, as well as new stadiums for local people, which has happened in Sydney who hosted the 2000 Games. Business opportunities for the commercial sector would be enhanced due to the increased publicity and bring money into the economy. Sponsorship deals would be highly sought after for the athletes. It was a controversial decision to allow China to host the 2008 Games, because many people are not satisfied with the human rights standards in the country due to communism. For the athletes concerned, the chance to compete in the Olympic Games, gives them the opportunity to compete in their sport at the highest possible level and bring increased public recognition to them and their sport. It is also an opportunity to acquire funding through sponsorship deals. On the other hand, athletes could feel under pressure to perform for monitory gain rather than for the pure love of the sport, and the Olympic foundation aims. This could lead to pressure to take drugs, or push themselves to the point of injury. Referencing WESSON-WIGGINS-THOMPSON-HARTIGAN K WESSON N WIGGINS G THOMPSON S HARTIGAN (1998) Sport and PE a complete guide to advanced level study (4th edition) Place of publication: Scotland: Publisher: Hodder and Stoughton Christopher Hammersley 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Contemporary Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Contemporary Studies essays

  1. Marked by a teacher

    I am going to write about technology and media in sport. Im going to ...

    3 star(s)

    People designed all kind of cloth like: Footwear, Shorts and Tops. Also special football tops for footballers that are making them run faster and football shoes which are make them contract with the ball more and it makes their shots more accurate at the goals.

  2. Coaches always give performers opportunities to develop their range of skills. Sir Alex and ...

    Child protection only really applies or applied to Tony since he raised a team from an early age where was Sir Alex start working with his players at the youngest age being 16. Coaches have the responsibility to protect children from all forms of abuse.

  1. Extrovert and introvert how they might affect people in sporting situations

    He has also toured with the Lions three times. He became the first man in history to captain them twice when he led the Lions on the tour of Australia in 2001, after leading the winning tour of South Africa in 1997.

  2. This essay aims to discuss the possibility of legalising all performance-enhancing drugs. In order ...

    Neither of these methods of gaining an advantage over the opposition can be seen to be 'fair', but as most teams advocate such techniques, none are gaining any true advantage. So, when applying this to drugs, sports bodies should make it their priority to test athletes for health and fitness levels, instead of for drugs.

  1. I love cricket!

    However, hitting aerial shots are always risky as there is always a chance of being caught by a fielder if the shot is mistimed. This is what makes six hitting so hard for number 11s like me (the worst and hence the last batsmen to bat for the team).

  2. The Role And Development Of Women In Sport

    This was a substantial change and was quite radical for the time. In light of the changing curriculum for girls there was a gradual shift in medical opinions about girls exercise. Many doctors were in support of more energetic forms of exercise for girls, whilst some were even campaigning for it to be made a compulsory part of the curriculum.

  1. A competent coach has many qualities and should be able to cater for the ...

    This tip sheet describes different kinds of reinforces which have been found to be effective in changing student behaviour and a discussion of how to select and deliver appropriate and effective reinforces. There is much literature on this topic and you are strongly encouraged to consult additional resources for a more in-depth discussion of positive reinforcement.

  2. Using Conflict and Feminist theory to discuss the role of sport, and women in ...

    Honeybourne et al (1996) define the media as: "A form of mass communication, usually comprising the press, television and radio....The media has a direct influence on the values and morals of a society since it reaches such a large proportion of the population" As this statement declares, the media plays a vital role in the sporting society.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work