• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Affects of the Media and Current Issues On Sport.

Extracts from this document...


AFFECTS OF THE MEDIA AND CURRENT ISSUES ON SPORT Sport coverage in the media using the newspaper industry began in 1822. Bells Life was the first major sport sheet, followed by Sporting Life in 1865. They focused on bringing short but detailed sports results to the public. In time, most daily newspapers began to include sport sections, which brought knowledge and understanding within everbodies grasp, with the opportunity to "see" their sporting heroes with the advancement of photographic technology. The sports reports were generally male dominated focusing on sports such as football, golf, horseracing, rugby, boxing, and cricket. By the 1920s sports reports from the newspapers had created mass audiences for certain sports e.g. baseball in the USA and football in the UK. During the 1920s, radio started to report on live events, which gave the listeners the sense of them actually being at a live event. In time, local radio has developed a useful role in bringing local sporting issues to each area. Radio 5 live devotes a lot of its airtime to sport and sporting issues. Television has brought sport into the living room of most homes in the richest areas of the world. As television has the advantage of broadcasting sporting events to a large audience, relatively cheaply, it is not surprising that sport features heavily on the schedule, especially at the weekends. TV has helped lesser known or rarely watched sports to become more popular. Media can directly influence the popularity of a single sport; for example, when the new channel 4 arrived, volleyball and table tennis were introduced to the schedule. ...read more.


A decentralised political system is one where the administration of government is re-organised into smaller autonomous units such as local authorities in the UK and individual states in the USA. Each area decides its own policies on sport provision and effectiveness of sport in schools. Many sports people see sport as a means of escaping every day life, which is controlled by the government and do not which to see sport controlled except by their own governing, bodies e.g. IOC, FIFA. However, government influence cannot be avoided in some circumstances. Sport has been used for government propaganda purposes, for example the Nazi propaganda in the 1936 Olympic Games, which Hitler used to promote his Nazi ideals. In Russia, the government insisted that a fitness campaign called "Ready for labour and defence" was compulsory for all its citizens and was still operational in the latter half of the 20th century. In our own country, following heavy losses in the Boer war, it was felt that the military was not fit enough and so compulsory fitness exercises was instigated in all state schools in the early 20th century to improve the fitness of the working class. More recently, we can see how politics and sport cannot be separated when the English cricket team pulled out of a group match due to political unrest between Zimbabwe and England. Sport can be used to introduce or reinforce social harmony. By introducing good sporting facilities into areas that have suffered unrest, the government hopes to lure youths to use the facilities wisely in their spare time rather than be involved in anti-social behaviour. ...read more.


Hitler in the Berlin Games of 1936. They can also be an opportunity for opponents to the government to make a political protest when the attention of the world is on the Games. This has often resulted in countries boycotting the Games e.g. in 1972 Rhodesia's invitation to the Munich Games was withdrawn because of apartheid and other countries refused to compete with them. There are positive political reasons why a country would like to host the Olympic Games, as they would bring jobs and world status and recognition to the host country. There would be improved infrastructure, as well as new stadiums for local people, which has happened in Sydney who hosted the 2000 Games. Business opportunities for the commercial sector would be enhanced due to the increased publicity and bring money into the economy. Sponsorship deals would be highly sought after for the athletes. It was a controversial decision to allow China to host the 2008 Games, because many people are not satisfied with the human rights standards in the country due to communism. For the athletes concerned, the chance to compete in the Olympic Games, gives them the opportunity to compete in their sport at the highest possible level and bring increased public recognition to them and their sport. It is also an opportunity to acquire funding through sponsorship deals. On the other hand, athletes could feel under pressure to perform for monitory gain rather than for the pure love of the sport, and the Olympic foundation aims. This could lead to pressure to take drugs, or push themselves to the point of injury. Referencing WESSON-WIGGINS-THOMPSON-HARTIGAN K WESSON N WIGGINS G THOMPSON S HARTIGAN (1998) Sport and PE a complete guide to advanced level study (4th edition) Place of publication: Scotland: Publisher: Hodder and Stoughton Christopher Hammersley 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Contemporary Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Contemporary Studies essays

  1. Marked by a teacher

    I am going to write about technology and media in sport. Im going to ...

    3 star(s)

    People designed all kind of cloth like: Footwear, Shorts and Tops. Also special football tops for footballers that are making them run faster and football shoes which are make them contract with the ball more and it makes their shots more accurate at the goals.

  2. Coaches always give performers opportunities to develop their range of skills. Sir Alex and ...

    Child protection only really applies or applied to Tony since he raised a team from an early age where was Sir Alex start working with his players at the youngest age being 16. Coaches have the responsibility to protect children from all forms of abuse.

  1. The Role And Development Of Women In Sport

    The London School Board started to show keenness for some form of exercise for girls in London elementary schools, which was previously non - existent. In 1879 Miss Concordia L�fring was appointed as the 'Lady Superintendent Of Physical Education' in girls and infant schools.

  2. Using Conflict and Feminist theory to discuss the role of sport, and women in ...

    friends don't have the facilities enabling them to play, she will have even fewer activities which would lead to her being less motivated for interest in participation. However, this is also true for men but men are more likely to have an arrangement of relationships from sport interest.

  1. This essay aims to discuss the possibility of legalising all performance-enhancing drugs. In order ...

    Some people believe that the only way to banish doping in sport is by legalising all performance-enhancing drugs.

  2. Extrovert and introvert how they might affect people in sporting situations

    That showed an shy introverted characteristic. A more extroverted person would of liked being centre of attention and looked forward to meeting with the media. Rugby Union The two rugby union players I have chosen to investigate are Martin Johnson and Johnny Wilkinson.

  1. What are the Physiological differences between male and female athletes

    As a result, females tend to have smaller maximal oxygen uptake values than males, and the greater subcutaneous fat stores tend to reduce the efficiency of the body's temperature regulatory system % Composition Body Tissue Male Female Muscle 45% 36% Bone 15% 12% Essential Fat 3% 12% Storage Fat 12%

  2. I love cricket!

    However, an easier and more beneficial way to score runs is by hitting the bowl past the boundary line. If a batsmen hits the bowl past the boundary line on the bounce, he scores four runs for his team whereas hitting the bowl over the boundary in flight is signalled by the umpire as the optimum - six runs.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work