Arts and entertainment catering - Market Research
Subtask 2 L&R UNIT 1 Task 3
Key Components
These components are interrelated because for example you can go to somewhere like the Sports and Leisure centre in Bracknell but also have something to eat there in café. The sports and leisure centre is put in the category Sports and physical recreation but the café would be placed under catering.
Another example would be you could play a game of football in your back garden which would be considered physical recreation but as its at home would also be considered home based leisure.
Arts and Entertainment
Cinema
Cinemas are all owned privately as they aim to make a profit eg the showcase cinema in Wokingham. They are a popular recreational activity for all ages. Their success depends on the current films that are being shown at the cinema. Some films make more money and are more popular than others.
They offer a range of services and products from drinks and confectionery shops, tickets (ticket office) etc.
Concert Halls and Theatres
Usually privately owned, there is a range of theatres, smaller ones that put on non-professional productions such as the Wilde theatre, in South hill Park, Bracknell to
The London Palladium who puts on professional performances and sometimes stars celebrities. Concert halls are usually venues for pop bands concerts and offer merchandise of current concerts and also snacks and drinks.
The larger concert halls and theatres are more financially ...
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They offer a range of services and products from drinks and confectionery shops, tickets (ticket office) etc.
Concert Halls and Theatres
Usually privately owned, there is a range of theatres, smaller ones that put on non-professional productions such as the Wilde theatre, in South hill Park, Bracknell to
The London Palladium who puts on professional performances and sometimes stars celebrities. Concert halls are usually venues for pop bands concerts and offer merchandise of current concerts and also snacks and drinks.
The larger concert halls and theatres are more financially successful and popular than the smaller non-professional ones.
Pubs and clubs
Usually privately owned but can also be public and voluntary. Clubs are more likely to be voluntary as they are usually started by a fanatic of a certain topic. Other larger clubs such as bingo halls are likely to be public. Bars and pubs will be private.
Pubs and bars are more popular and successful that clubs.
They are a great social benefit to the community and sometimes offer entertainment such as live bands, kareoke or quiz-nights.
Theme Parks
These are privately owned for example Alton towers in Staffordshire. They are extremely popular as they offer thrill rides and experience rides and often compete with one another. They run in season, they open from spring through summer to autumn time then close for the winter period. During their peak seasons in summer they are financially very successful.
They also have arcades and restaurants to earn extra money.
Libraries
These are usually of the public sector for example the Bracknell forest library which offers Internet access, photocopying, seating /quiet areas, CD/video rentals, small stationary buys and obviously a wide range of books for rental. Libraries are funded by the government so their financial success is limited nor are they as poular.
Sports and Physical Recreation
Since 1980 Sports participation has increased. This may be for a number of reasons; there are more opportunities to/ take past in sport, more sports centres and clubs, there is also more inspiration to do or compete in sports from the glorification of sports Celebs on television. People also have more free time and more disposable income to spend on it.
The most popular sport overall is walking.
The range of indoor, outdoor and natural facilities used for sport are pools, fields, lakes, sports halls, courts.
Swimming Pools
Dominated by the public sector, in 1998 it was estimated that there were about 1,400 public indoor swimming pools in the UK and a further 3,500 pools in schools. There are also a growing number of theme pools with water rides. Swimming pools provided as a facility in places such as hotels, gyms and spots clubs.
Local Sports Clubs.
150,000 local sports cubs are estimated to be voluntary. Many sports to choose from, for example, football, rugby, cricket, hockey etc. Most operate on a non-profit basis so they are classified as voluntary. Bracknell town football team is an example of a local voluntary sports club.
Sports centres
There are over 2,500 purpose built public sports facility centres. Dominated by the public sector including local authorities and schools. They vary in size and in the facilities they offer. ‘Bracknell sports and leisure centre’ which offers a broad range if facilities, activities and classes for all ages and abilities.
Health and Fitness Centre
Due to people becoming more health conscious, it has created a demand for health and fitness centres, products and services. Some also provide saunas, Jacuzzis, steam rooms, massages, aromatherapy and beauty therapy.
Some Hotels such as ‘Forte’ branch, have started providing health and fitness centres as part of their service to their guests.
Membership revenue, whether monthly, annual, or joining fees, shows the vast majority of the turnover of the average health and fitness centre.
Playing pitches
The English sports council calculates that there are 70,000 pitches in England alone. Half of the total pitches are used for recreational football matches and practices. Another ¼ for cricket. The remaining usage being for sports such as hockey and rugby. There are also 300 artificial grass pitches in addition.
I have chosen a sports club called Esporta. It provides many of activities for its customers, such as: Crèche, holistic activities, ‘Pilate’s’ ‘spinning’, step, toning etc all through the week.
For popular national sports such as football, rugby league, rugby union, cricket, golf, motor racing, and horse racing, spectating plays a large part.
Old Trafford home of Manchester United footballs club is not only a stadia / a venue for footie matches but has also hosted rugby league matches and even pop concerts. Its becoming more popular to have multi-purposes stadia, it saves space and money and maintenance costs. It has been developed by increasing its capacity, improving parking facilities and making it an all seater facility.
They are privately provided by companies aiming to make a profit.
In 1998 consumers spent an estimated £3,500 million on sportswear and equipment and manufacture such as Nike, Adidas, Puma, Reebok, have all become household names. Spots division and JJB sports have 449 outlets between them throughout the UK. They are all private.
Heritage sites and\attractions
There were 396 million people who visited visitor attractions in 1998.It is estimated that UK heritage attractions attracted over 50 million visitors in the same year.
There is a varied range of attractions such as historic buildings, e.g. Windsor Castle to local traditions e.g. Morris Dancing. Both these attractions are completely different but linked in that they are both heritage attractions.
Some heritage attractions are sightseeing places and some are historic and some are cultural.
- Stately homes e.g. Castle Howard
- Cathedrals and churches
- Monuments and ruins
- Battlefields
- Historic ships
- Castles and forts
Many are owned by religious organisations for example cathedrals and churches.
Local authorities e.g. the National Trust and English Heritage are involved in the preservation and maintenance of the buildings and sites. They are publicly owned.
Heritage experience attractions give you the chance to experience an historic event of period of time. The Jorvik Viking Centre in York takes you round a Viking village on a ride. It also gives you information and is a fun way to learn. It is mainly private sectors that dominate this area.
Catering
The private sector dominates the catering industry although all sectors are involved on some level for providing in the catering industry. In 1998, there were around 44,500 restaurants, cafés and takeaway food shops in the UK, with a combined turnover of £13.5 billion.
Countryside Recreation
Sectors involved
- Public: Parks authority, local authority, countryside agency, forestry commission.
- Private: Accommodation and catering, providers, shops, pubs, farmers and attractions.
- Voluntary: Recreation and conservation, groups such as the ramblers association and the National Trust.
People are attracted to the countryside because of its great natural beauty, wildlife tranquillity. There is also plenty of open space and fields etc, which are perfect for recreational activities such as football pick-nicks, walks and visiting historic monuments and historic properties.
Designated areas are perfect for these activities as they are intended for these purposes. National Parks are protected areas of land that are to be preserved but also enjoyed.
- Areas of outstanding natural beauty
E.g. Kent downs, north pennies.
- Heritage coasts e.g. south-west coast, Norfolk coast.
- Country Parks e.g. California country park, Dinton Pastures.
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Outdoor Adventure Holiday
Also know as outdoor pursuits, there are over a thousand in the UK that specialise in providing this type of holiday. Skern Lodge, Devon is an outdoor activities centre. It provides visitors with a range of services, including accommodation, meals, transport and instruction in a wide range of outdoor activities such as canoeing, sailing, raft building, climbing, archery, and plenty more. It also has swimming pools, games field, bar and recreation lounge.
Home-Based Leisure
There is likely to be an increase in consumer spending in areas such as audio equipment and television by over 30% between 1998 and 2003. The decline lies on reading books and newspapers are with the recent development of DVDs and videos.
The private sector dominates the market for home-based leisure. The volume of UK spending on home-based leisure is around £40 billion.
The internet is becoming more widely used for leisure, shopping for CDs and books, and is forecast to increased.
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