• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How have the Olympics been used by Governments & individuals for propaganda purposes?

Extracts from this document...

Introduction

How have the Olympics been used by Governments & Individuals for propaganda purposes? Propaganda designers have been putting hidden messages into television commercials, news programs, magazine ads and more. These messages have been carefully designed to influence our opinions, emotions, attitudes and behavior. Their purpose is to persuade us to believe in something or to do something that we would not normally believe or do. Most importantly, these messages have been designed to benefit someone, and that someone may not be you! " The Olympic flame will not be lit with oil, but with Coca-Cola" Sour grapes from the competing host nation, Athens? Possibly. The right to host the 1996 Olympics became a race between two cities- Athens, the birthplace of the Ancient and Modern Olympics, and Atlanta, the birthplace of Coca-Cola. ...read more.

Middle

The existence of commercialism has seen the emergence of yet another problem. Reports of corruption within the ranks of the Olympic Movement and competing host cities frequently surface as the economic value of hosting the Olympic Games continues to soar. Running along side the Olympic Torch have been highly publicised private agendas. The increasing commercial value of hosting the Olympics has been met by media reports of corruption and scandal from within the ranks of the Olympic Movement. The Olympic acronyms- SOCOG, IOC, USOC, and AOC- have become synonymous with such negative publicity. The exchange of gifts, overseas holidays, job offers and scholarships, and most recently evidence of IOC nepotism, highlights the increasing businesslike nature of hosting the Olympic Games. ...read more.

Conclusion

Modern Olympic Games are not what Pierre de Coubertin intended them to be. They will never again be simply an occasion for athletes to compete in friendly rivalry, for spectators to admire extraordinary physical performances, and for everyone involved to feel himself a part of the family of man. The trials and tribulations that the Olympic Movement was subjected to at every turn form a fascinating study that underscores the essence of sport and the spirit of governing it. We cannot label them simply as occasions of religious fanaticism, ideological display, nationalism, commercialism, racism, etc. Indisputably, the games are a forum for conveying to the universe the message of love and peace. After every four years, as the Olympics approach, or more tragically, disappoint our ideals, they provide us with a dramatic indication of who we are. Perhaps that, is the best argument for their continuation. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Contemporary Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Contemporary Studies essays

  1. Managing and Promoting Heath and Safety

    At Bognor golf club they do this via a satisfaction book which is kept in the lobby where members can leave feedback on whatever they feel is necessary. By doing this the club is able to evaluate its performance therefore allowing them to improve on it and make it satisfying for its members an improve the environment of the club.

  2. Investigating the nature of thesports industry

    This meant the football industry had to fall into line with other leisure and recreation industries, and embrace the idea of marketing more actively. In this respect this meant foreign players such as Dennis Bergkamp and David Ginola have been instrumental in reinventing the game for this generation and

  1. The Olympic Movement.

    The IOC exists to serve as an umbrella organisation of the Olympic Movement. It owns all rights to the Olympic symbols, flag, motto, anthem and Olympic Games. Its primary responsibility is to supervise the organisation of the summer and winter Olympic games.

  2. History of the Olympic games.

    It was held every five years, and the chief event was a 30m race for young girls. These ancient Olympics lasted for over a thousand years, but started to lose importance in the second century BC as the Romans started to take over Greece.

  1. What is a hero? In my view a hero is someone that you admire.

    He eventually wins them over when he scores a hat trick against Celtic in the Cup Final where he received his first nine winners medals and a couple of nicknames including "Super Ally" and "The Greatest Ever Ranger". These came around in the semi-final of the 91/92 Scottish Cup once again against Celtic.

  2. Threats to the Olympic Ideals

    sports and athletes, and? lead the fight against doping in sport? (?Ancient Olympic Games: n.pag). [7] The original ideals were based on upholding good sportsmanship and fair play and still hold true today (Guttmann 12).[8] Although this committee closely regulates the rules, many athletes and even entire countries have tried to slip past the rules and continue to seek loopholes.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work