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How have the Olympics been used by Governments & individuals for propaganda purposes?

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Introduction

How have the Olympics been used by Governments & Individuals for propaganda purposes? Propaganda designers have been putting hidden messages into television commercials, news programs, magazine ads and more. These messages have been carefully designed to influence our opinions, emotions, attitudes and behavior. Their purpose is to persuade us to believe in something or to do something that we would not normally believe or do. Most importantly, these messages have been designed to benefit someone, and that someone may not be you! " The Olympic flame will not be lit with oil, but with Coca-Cola" Sour grapes from the competing host nation, Athens? Possibly. The right to host the 1996 Olympics became a race between two cities- Athens, the birthplace of the Ancient and Modern Olympics, and Atlanta, the birthplace of Coca-Cola. ...read more.

Middle

The existence of commercialism has seen the emergence of yet another problem. Reports of corruption within the ranks of the Olympic Movement and competing host cities frequently surface as the economic value of hosting the Olympic Games continues to soar. Running along side the Olympic Torch have been highly publicised private agendas. The increasing commercial value of hosting the Olympics has been met by media reports of corruption and scandal from within the ranks of the Olympic Movement. The Olympic acronyms- SOCOG, IOC, USOC, and AOC- have become synonymous with such negative publicity. The exchange of gifts, overseas holidays, job offers and scholarships, and most recently evidence of IOC nepotism, highlights the increasing businesslike nature of hosting the Olympic Games. ...read more.

Conclusion

Modern Olympic Games are not what Pierre de Coubertin intended them to be. They will never again be simply an occasion for athletes to compete in friendly rivalry, for spectators to admire extraordinary physical performances, and for everyone involved to feel himself a part of the family of man. The trials and tribulations that the Olympic Movement was subjected to at every turn form a fascinating study that underscores the essence of sport and the spirit of governing it. We cannot label them simply as occasions of religious fanaticism, ideological display, nationalism, commercialism, racism, etc. Indisputably, the games are a forum for conveying to the universe the message of love and peace. After every four years, as the Olympics approach, or more tragically, disappoint our ideals, they provide us with a dramatic indication of who we are. Perhaps that, is the best argument for their continuation. ...read more.

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