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Investigating the nature of thesports industry

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Investigating the nature of the sports industry Sport in general is big business. The industry has a complex structure, a large turnover and an impact on many people's lives through active participation and sources of the media. During this investigation the structure, economic impact and funding of the sports industry as well as current trends in sport and the relationship between them and the media will be looked upon to see what relevance it has within the leisure and recreation industry of today. To focus the investigation, I will be basing the investigation on two totally different sports; football and Tennis. These sports will not only be investigated at top level competition, but also at a local competition level and as a leisure time activity. What is sport? Before commencing the investigation into the sports industries, the word 'sport' must be defined, to ensure clarity. According to the (Collins dictionary) sport can be defined as; "An individual or group activity persuade for exercise or pleasure, often involving the testing of physical capabilities and taking the form of a competitive game such as tennis or football" From which the definition states that sport involves; * Some from of physical activity * An element of competition, whether it be in a friendly situation or in a tournament. * Rules and regulations that the participants must abided to * Some form of venue of which the activity is predicated at. For example, football is played on a pitch. The diagram below illiterates how the principles above are followed for each sporting activities, which people may participate in during his/her leisure time. Why do people get themselves involved within sporting activities? There are is a great number of reasons for why people get themselves involved into sport related activities. Just as people are individual in their personnel tastes in food and fashion etc, people also have an individual need for sport. One that meets their own personnel requirements; to lead a healthier lifestyle, meet new people etc. ...read more.


media technology to help referees make decisions have raised concerns that the game will become fragmented by lengthy delays while officials scrutinise the evidence. However, it is not only the influences from the media that amend and imitate rules into the game. One example of this is when FIFA attempted to encourage attacking from behind play by outlawing the tackle from behind. Although most supporters would applaud moves to eliminate violent play, some fans fear that the original nature of the game is now being compromised and that football may one day become a non contact sport. On a more positive note other changes, such as three points for a win and the elimination of the back pass to the goalkeeper, have been widely acclaimed as improving the game's quality and appeal. This has prompted FIFA to consider further changes, such as the use of goal-line cameras to adjudicate, whether the ball has crossed the line and imposing time limits on goal-keepers to release the ball more quickly, as shown in the article below. How the Mass media has influenced football: Media Influences to Football Scheduling If television has brought some influence to bear the rules it has certainly had an impact on the scheduling of football matches. Up until the intervention of BskyB, it was usual for nearly all football matches to start at 3.00pm on a Saturday afternoon. In order to maximise audience size, televised games are now scheduled at times when typical fans have no there football commitments, such as Friday and Monday evenings and Sunday afternoons. More recently, the deals struck by different television companies for the rights to European competitions have resulted in football being shown every day of the week. For some, this demonstrates televisions flexibility to the needs of the viewers. For others, football coverage has now reached the point of saturation and there is a fear that fans will simply become bored by the game. ...read more.


These moves seem to have been successful, with fewer confrontations now taking between players and umpires. The notoriety of players like McEnroe and Nastasie stemmed largely from the way they were vilified by the press. At the time the press generally took the line those players who misbehaved and set a bad example to youngsters and should be punished accordingly. However, there is a sneaking suspicion that certain sections of the media were grateful for the newsworthy stories provided by such players. So much so that players in the 1970's till the mid 1980's had more stories dedicated to them than modern counterparts such as Tim Henman. Trends in Tennis Over the years the development of tennis has continued to adapt to make it the game that it is today. Among the many trends that have already been for filled in the game, other ones have yet to come. These are; Changing expectations of participants and supporters Changing expectations of participants and supporters e.g. Prize money at professional events, and seating and ancillary facilities at tennis stadia. Developments in technology Developments in technology affecting the design of rackets, playing surfaces and devices to help umpires officiate at matches. Increase media coverage & fewer spectators at games More people are going to watch the game via television. Therefore, more media coverage and a higher profile for tennis an less spectators visiting a . Research shows that all household members, roughly one in twenty-five claimed to have spectated at any professional tennis tournament over the past two years, equivalent to 2.2m individuals. Among players attending tournaments, 41% attended just one day, though the average was 4 days. More access to tennis events/tickets etc via the internet Most players with Internet access (48%) said that they would make some use of the net, focussing on buying or ordering tournament tickets (33%), accessing information on tennis (25%), tournaments (23%), or specific players (17%), and buying or ordering tennis equipment (17%) Leisure and Recreation: The Sports Industry John Cleveland College, Hinckley James Wilford - 1 - ...read more.

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