The F.A are now aiming to get those girls involved in regular,organised club football through the new campaign ‘join a squad’ which also seeks to target those who have drifted away from the game in recent years. They will do this through advertisment through the world cup initial group stages and will direct them to the revamp and relauched F.A website. The F.A uses a new strategic departure to promote the grassroots game and has recently increased levels of football through England of both male an female and disabled football.
The F.A has a lt of money from sponsors and lottery and a share of 30 million pound will be spent on development of the some 40,000 Amateur clubs and with two million registered players.
The F.A is channelling 30 million a year into the grassroots as part of a process designed not just to halt but to reserve decades of decline. This money will go towards higher standard of pitches, changing rooms and facilities for clubs across England. Steve Parkin ‘directorof the national game’ points out the part womens footballis now the th biggest sport for women in the country, approximately 90,000 registered women and girls playing. This is still growing so we have to keep. This developing and put more money into womens football’
The F.A have a fantastic programe called ‘F.A top sport football’ which is designed to benefit every ‘school kid.’ The F.A will invest £6 Million pound over three years to provide all primary and special schools with football equipment teacher training and resources.
There are lots of schemes set up at schools and local communities. Football is one of the biggest oppertunities where children go and have fun and educational few days of football with ex footballers and coaches. The F.A also set up schemes like give racism the red card to influences all ethnic backgrounds to get involved in football.
Lots of parents and sponsors of children football teams go out of there way to nadvertise and find sponsors for the local football teams. The childrens parents and the football club may use means like these:-
Advertise in local paper, post offices, newsagents, pubs and shops.
There was a very success scheme set up by the Telegraph & Argus (newspaper) the paper brought out a magazine with all the addresses and Photos of all the youth football teams in the Bradford and district areas.
The local professional football teams run a scheme where in the summer some of there players go to local primary schools to advertises football to the children and to advertises their team.
The national lottery put a lot of money into funding new schemes like the all weather pitches at thorton school which are used by local pub football teams all the way up teams like Bradford city under 16s this facility is a great use. Also the money is going into lots of other scemes all other the country for male, female and disabled people. Like Thackley Football team getting new flood lights and farsley Celtic getting new indoor and outdoor training facilites.
Sport England and the national lotery are pumping another 8 million ppounds to set up new leagues and teams for women ands girls. To give them the better oppertunites in football.
Also big commercial companies donate money into schemes and in exchange they get advertisement. These companies may sponsor leagues, cups all over the world to give them a wide range of advertisement. The big schemes is football in the community and this goes on all over Enganed and coca cola sponsors this scheme gibving money back in the community.
Another way of advertisement that is used very often is advertising at football games. This happens from the premiership to the west riding county amateur football clubs. These clubs will get payed different amounts of money dippending on the amount of advertisement. These advertisements could be seen on t.v and could have millions of people watching.
