What are the reasons and methods for conducting market research?
Changes in consumer tastes – Market research in terms of product of the materials that are being sold at turnford school (For example turnford school may have to update their branded clothes line to a more comfortable material to make their branded clothes market the most appealing place to buy from. This is why market research is done to see what can be done better the product. And at the same time make a profit from this
Changes in the price range with the competitors - Turnford School will have to always do market research with the prices of their product line and also their facility hire. The reason for this being they will want to make sure that there are no local competitors that are offering something that the turnford school community sport is not and if so the market research will give Turnford school new ideas to create promotional offers that will beat their competitors and keep turnford school at the top of their market.( For example if Goffs school is offering 30.00 to hire their Astroturf Turnford community sport after seeing this to keep their customers they will give a more appealing price to keep the customers and at the same time beat their competitors or they will use a pricing scheme like 2 for 1 or create a student rate for 16-19 year old that is affordable)
Questionnaire on market research turnford community sport
Product
1. Would you be interested in a zumba class if it was only 16-19 years old ?
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2. Do you think a weight loss class would be a good idea to have at Turnford School?
Yes ( ) No ( )
3. Would you say that the facilities that you hire fulfil your needs?
(Yes) (No)
4. If No what could be done to improve the facility you use so that you would enjoy it more
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Price
1. Would you say that all of the facilities should be hired at the same fixed price?
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2. Do you think there should be a student rate also when hiring the Astroturf
(Yes) (No)
3. How much do u think for 1 hour an average price should be to hire out the Astroturf if their was a student rate?
(10.00) ( ) (15.00) ( ) (30.00) ( ) (35.00) ( )
4. Do you think their should be a discounted price for disabled students to hire out facilities
(Yes) ( ) (No) ( )
Place
1. Would u say that it’s easy to find the Astroturf within the school?
(Yes) (No)
2. Do you think the turnford school community sport is in a good location to attract potential customers?
(Yes) (No)
3. Would u say that there is more than 1 route to get to Turnford School?
Yes ( ) No ( )
4. Do you think their should be a different location for the community sport in terms of selling their merchandise? ( yes ) (No) ( If yes why)
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Promotion
1. Do you think their should be a hire 1 facility get the next hire half price offer?
YES NO
2. Do you think that their should be a promotional offer for students only?
(Yes) (No)
3. If yes what type of promotion offer do u think should be enforced?
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4. What type of advertiseing methods do you think will promote the company the best?
Newspaper ( ) leaflet ( ) TV advert ( )
