• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Market research sports busineses

Free essay example:

Thomas Santilli Task 2

Task 2

Market research & investigations – written report

Current marketing activities in Turnford school community

  • Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. These things are Designing the product so it will be desirable to customers by using tools such as marketing research and pricing.(For example a method of turnford using this type of research would be looking at the prices Goffs school  hires their Astroturf out and use a type of promotional offer that will beat their competitor and thus keeping your customer whilst attracting new ones)
  •  Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications( A new type of market research that turnford community sport has done to promote their facilities is that their giving away leaflets that they have printed for the public to obtain new customers this is a current marketing activity which is popular in terms of advertising and promoting the school)
  • Setting a price and letting potential customers know about your product and making it available to them. ( A good marketing activity that turnford school could use is within the market  show local business prices as well as its own and the material of the product just to show the quality and price of the product this is a good form source of how turnford can run it market in its clothing brand)

 What are the reasons and methods for conducting market research?

Changes in consumer tastes – Market research in terms of product of the materials that are being sold at turnford school (For example turnford school may have to update their branded clothes line to a more comfortable material to make their branded clothes  market the most appealing place to buy from. This is why market research is done to see what can be done better the product. And at the same time make a profit from this  

Changes in the price range with the competitors - Turnford School will have to always do market research with the prices of their product line and also their facility hire. The reason for this being they will want to make sure that there are no local competitors that are offering something that the turnford school community sport is not and if so the market research will give Turnford school new ideas to create promotional offers that will beat their competitors and keep turnford school at the top of their market.( For example if Goffs school is offering 30.00 to hire their Astroturf Turnford  community sport after seeing this to keep their customers  they will give a more appealing price to keep the customers and at the same time beat their competitors or they will use a pricing scheme like 2 for 1 or create a student rate for 16-19 year old that is affordable)

Questionnaire on market research turnford community sport

Product

1. Would you be interested in a zumba class if it was only 16-19 years old ?

__________________________________________________________________________________

2. Do you think a weight loss class would be a good idea to have at Turnford School?

       Yes (    )                No (   )

 3. Would you say that the facilities that you hire fulfil your needs?

(Yes)                 (No)

4. If No what could be done to improve the facility you use so that you would enjoy it more

____________________________________________________________________________________________

Price

1. Would you say that all of the facilities should be hired at the same fixed price?

_____________________________________________________________________

2. Do you think there should be a student rate also when hiring the Astroturf

(Yes)       (No)

3. How much do u think for 1 hour an average price should be to hire out the Astroturf if their was a student rate?

(10.00) (  )         (15.00) (  )            (30.00) (  )        (35.00) (  )  

4. Do you think their should be a discounted price for disabled students to hire out facilities

     (Yes) (  )                       (No) (  )

Place

1. Would u say that it’s easy to find the Astroturf within the school?

   (Yes)       (No)

2. Do you think the turnford school community sport is in a good location to attract potential customers?

     (Yes)   (No)

3. Would u say that there is more than 1 route to get to Turnford School?

Yes (  )          No (   )

4. Do you think their should be a different location for the community sport in terms of selling their merchandise?      ( yes )   (No)                           ( If yes why)

__________________________________________________________________________________________  

Promotion

1. Do you think their should be a hire 1 facility get the next hire half price offer?

YES   NO

2. Do you think that their should be a promotional offer for students only?

(Yes)    (No)

3. If yes what type of promotion offer do u think should be enforced?

___________________________________________________________________________

4. What type of advertiseing methods do you think will promote the company the best?

Newspaper (  )     leaflet (   )      TV advert  (   )      

This student written piece of work is one of many that can be found in our AS and A Level Contemporary Studies section.

(?)
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Related AS and A Level Physical Education (Sport & Coaching) Skills and Knowledge Essays

See our best essays

Related AS and A Level Contemporary Studies essays

  1. Introduction to Sports Psychology

    They are able to implement group activities designed to improve group cohesion within a team and therefore develop greater team ethos, spirit and unity. Dealing With Injury Sports psychologists have a crucial role in supporting injured athletes through injury. There are five areas in which help can be provided for an injured athlete.

  2. Critically analyse how the media, sports funding, education and the business sectors have affected ...

    This means that sponsorship income can be doubled at no extra cost. Grant-Making Trusts These are charities which give money to other charities. Some are for specific sports, most are for wider community benefit either locally or nationally. The Foundation for Sport and the Arts A massive grant-making trust (about ´┐Ż40 million a year for sports).

  1. The Sports Industry

    car parking * Strength and conditioning suite * Cardiovascular suite * Sunbeds * 1700 square foot sprung studio * Nutritional lifestyle counseling * Jet shower/ Saunas * 40 fitness classes per week including Aerobics, Step, Circuit training and Pump. * Specialist classes for the more mature * Changing rooms, private

  2. Managing and Promoting Heath and Safety

    procedures therefore the club can't be sued if an accident did happen. Another job that the manager has is to make sure that regular inspections take place, the club will be reminded that they are due to have fire inspections, and health and safety inspections every six months and the

  1. Local Leisure Market

    Catalyst for change can be looked at using the PEST analysis. P olitical E conomical S ocial T echnical Political factors that can be a catalyst for change are government plans and research for example child obesity or anything else the government feel should change.

  2. The Barclay School

    You should always inform players of the consequences that will occur if they do not play fair or cheat. Cheating in sport should never be tolerated because it ruins the game for every one. Fair play can often be best promoted through a code of conduct that clearly defines the rules of the games and the do's and don'ts.

  1. Arts and entertainment catering - Market Research

    Concert Halls and Theatres Usually privately owned, there is a range of theatres, smaller ones that put on non-professional productions such as the Wilde theatre, in South hill Park, Bracknell to The London Palladium who puts on professional performances and sometimes stars celebrities.

  2. I have decided to research the Local and National provision for Golf

    Use other apprentices: The PGA is an organization with a common bond: golf. The GPTP also has a common bond: achieving PGA membership. That is every participant's goal, so pick other apprentices´┐Ż brains. The more input you receive from them, the more successful you will be.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work