• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Market research sports busineses

Free essay example:

Thomas Santilli Task 2

Task 2

Market research & investigations – written report

Current marketing activities in Turnford school community

  • Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. These things are Designing the product so it will be desirable to customers by using tools such as marketing research and pricing.(For example a method of turnford using this type of research would be looking at the prices Goffs school  hires their Astroturf out and use a type of promotional offer that will beat their competitor and thus keeping your customer whilst attracting new ones)
  •  Promoting the product so people will know about it by using tools such as public relations, advertising, and marketing communications( A new type of market research that turnford community sport has done to promote their facilities is that their giving away leaflets that they have printed for the public to obtain new customers this is a current marketing activity which is popular in terms of advertising and promoting the school)
  • Setting a price and letting potential customers know about your product and making it available to them. ( A good marketing activity that turnford school could use is within the market  show local business prices as well as its own and the material of the product just to show the quality and price of the product this is a good form source of how turnford can run it market in its clothing brand)

 What are the reasons and methods for conducting market research?

Changes in consumer tastes – Market research in terms of product of the materials that are being sold at turnford school (For example turnford school may have to update their branded clothes line to a more comfortable material to make their branded clothes  market the most appealing place to buy from. This is why market research is done to see what can be done better the product. And at the same time make a profit from this  

Changes in the price range with the competitors - Turnford School will have to always do market research with the prices of their product line and also their facility hire. The reason for this being they will want to make sure that there are no local competitors that are offering something that the turnford school community sport is not and if so the market research will give Turnford school new ideas to create promotional offers that will beat their competitors and keep turnford school at the top of their market.( For example if Goffs school is offering 30.00 to hire their Astroturf Turnford  community sport after seeing this to keep their customers  they will give a more appealing price to keep the customers and at the same time beat their competitors or they will use a pricing scheme like 2 for 1 or create a student rate for 16-19 year old that is affordable)

Questionnaire on market research turnford community sport

Product

1. Would you be interested in a zumba class if it was only 16-19 years old ?

__________________________________________________________________________________

2. Do you think a weight loss class would be a good idea to have at Turnford School?

       Yes (    )                No (   )

 3. Would you say that the facilities that you hire fulfil your needs?

(Yes)                 (No)

4. If No what could be done to improve the facility you use so that you would enjoy it more

____________________________________________________________________________________________

Price

1. Would you say that all of the facilities should be hired at the same fixed price?

_____________________________________________________________________

2. Do you think there should be a student rate also when hiring the Astroturf

(Yes)       (No)

3. How much do u think for 1 hour an average price should be to hire out the Astroturf if their was a student rate?

(10.00) (  )         (15.00) (  )            (30.00) (  )        (35.00) (  )  

4. Do you think their should be a discounted price for disabled students to hire out facilities

     (Yes) (  )                       (No) (  )

Place

1. Would u say that it’s easy to find the Astroturf within the school?

   (Yes)       (No)

2. Do you think the turnford school community sport is in a good location to attract potential customers?

     (Yes)   (No)

3. Would u say that there is more than 1 route to get to Turnford School?

Yes (  )          No (   )

4. Do you think their should be a different location for the community sport in terms of selling their merchandise?      ( yes )   (No)                           ( If yes why)

__________________________________________________________________________________________  

Promotion

1. Do you think their should be a hire 1 facility get the next hire half price offer?

YES   NO

2. Do you think that their should be a promotional offer for students only?

(Yes)    (No)

3. If yes what type of promotion offer do u think should be enforced?

___________________________________________________________________________

4. What type of advertiseing methods do you think will promote the company the best?

Newspaper (  )     leaflet (   )      TV advert  (   )      

This student written piece of work is one of many that can be found in our AS and A Level Contemporary Studies section.

(?)
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Related AS and A Level Physical Education (Sport & Coaching) Skills and Knowledge Essays

See our best essays

Related AS and A Level Contemporary Studies essays

  1. Introduction to Sports Psychology

    During his time on the sidelines he would visualize himself throwing the javelin over and over again, to the point where he actually felt like he was performing in the heat of an international competition. Self-talk. Many injuries athletes tend to dwell on are rather narrative and irrational thoughts.

  2. Critically analyse how the media, sports funding, education and the business sectors have affected ...

    The National Lottery has been a major factor in changing the face of sport. Had it not been introduced in the early 90's then sport in the UK today would paint a fairly bleak picture. When capital funding for sport was slashed in the early 90's the National lottery along with sky TV saved sport.

  1. The Sports Industry

    Janet is qualified nutritionist and fitness advisor and makes sure her team within ladies first receive the right training to help people like Mrs. Smith reach their goals. The Fields - Hinckley Within the walls of The Fields Gym in Hinckley it holds: * 9000 square foot complex with ample

  2. Managing and Promoting Heath and Safety

    Theses regular inspections are crucial for an organisation because the members and staff need to know that they are in a safe environment and not one that is a health and safety hazard and by having the certificate on show for people to see it also allows them to no that the facilities have been checked and approved.

  1. Local Leisure Market

    An example of a major trend which brought about catalyst for change is peoples growing interest in health and fitness. more and more pople are wanting to train in gyms and health and fitness clubs. this ment that the government started to introduce more and more health and fitness clubs

  2. The Barclay School

    Equality in sport is the practice of fairness and the upholding of the rules also to ensure that all individuals are respected and have equal opportunities regardless of their sex, gender, religion, sexuality or ethnic background. It is important for all those involved in sport to support and promote the principles of equity, whether they are playing, refereeing or coaching.

  1. I have decided to research the Local and National provision for Golf

    It is highly recommended that you review your own personal grooming and dress habits with your employer to convey the most professional image possible. In order to register into the Golf Professional Training Program you must have six months of eligible employment within the 12 months prior to registration.

  2. Arts and entertainment catering - Market Research

    They are a popular recreational activity for all ages. Their success depends on the current films that are being shown at the cinema. Some films make more money and are more popular than others. They offer a range of services and products from drinks and confectionery shops, tickets (ticket office)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work