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Produce a summary report giving an overview and critical evaluation of the impact of education, media and funding on sport - You should use relevant examples and give your conclusions.

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Introduction

Sport in Society, Task 7 (b) Jo Gilbrook. Produce a summary report giving an overview and critical evaluation of the impact of education, media and funding on sport. You should use relevant examples and give your conclusions. The Organisation of sport has very much changed over time. There are now many different governing bodies that help to fund, develop and promote sport for people of all ages. The aims and objectives for a governing body can include the following: * Increase of participation, * Distribution of funds, * Sponsorship, * Education, * Media, * Improve/increase the number of coaches, * Set rules and regulations. What impact has media had on sport? In the past, there wasn't much of a media for sport. In 1900, only 9% of newsprint was given to sport. This is probably because the objectives in sport were 'to increase the fitness for military service through acquaintance with the disciplines of military drill' and 'to withstand the hardship of combat and familiarity with handling weapons'. ...read more.

Middle

For example, David Beckham's television adverts have earnt him millions of pounds. Some football clubs now even have their own TV channels. In 1998, Manchester United was the first club to own a TV channel (MUTV). Sport has also moved from terrestrial to satellite TV, and lots of sports channels are now available. People can now watch football every day of the week form the comfort of their own homes. Sky had an increase from 1.5million people subscribed to 3million people in the last 5years. Premiership clubs receive �300,000 TV rights per game, and non-premiership clubs receive �40,000 - �50,000 per game. Sport and Media characteristics: * Entertainment: The media has made sport more popular as it opens itself to a wider audience. It creates documentaries about the personal background/lives of sports men/women. However, the media has sensationalism - it can blow things out of proportion. * Inform: The use of experts can make diagrammatic explanations in documentaries. ...read more.

Conclusion

So education has had a big impact on sport as it is compulsory for pupils to take part, making the community fitter from a younger age. What impact has funding had on sport? Funding has made a huge impact on sport, as without it, sport can't take place. Funding didn't become available until the 1970's when the Sports Council was set up. This later became Sport England, which concentrates it's resources on developing and promoting sport for young people, and developing services in support of sporting excellence. There are now many different governing bodies that help to fund, develop and promote sport for people of all ages. Sponsorship became available, which brought lots of money into sport. In the UK in 1981, sponsorship brought �50million into sport and in 2002, approximately �450million was gained through sponsorship. To make an overall conclusion, the impact of education, media and sport funding has increased over the years. This has intern helped sport develop to a world class standard, creating sporting professionals who are able to compete on the world stage, in events such as the Olympics/Rugby World Cup etc. ...read more.

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