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Select a Sports Organisation you are familiar with or interested in (from the public, voluntary or private sector). Collect data to identify: The organisation's market niche, Nature of its environment, Funding/financial arrangements.

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Introduction

Select a Sports Organisation you are familiar with or interested in (from the public, voluntary or private sector). Collect data to identify: * The organisation's market niche * Nature of its environment * Funding/financial arrangements * Planning and/or Programming processes employed Employ conceptual frameworks found in the literature for your data presentation and discuss your findings against perceived best practice The market niche of the Football Association is that it is the governing body of association football in England. Thus it has no direct competition at a domestic level within the sport. The FA's aim is to "govern and develop the game with integrity". (http://www.thefa.com/TheFA/TheOrganisation/) It is responsible for enforcing and developing the rules of the game, both independently at domestic level and in conjunction with UEFA and FIFA directives. It is responsible for organising 11 competitions, including the FA Cup, promoting development of coaching and the sport as a whole, from grass roots to elite level, for auditing facilities and also for the 16 National Teams, (the senior team, 6 youth teams, 3 women's teams, 5 disabled teams and the National Game XI). The FA operates in a dynamic environment in so far as the movement of clubs (promotion and relegation), players and coaches (between clubs) ...read more.

Middle

* Women's football - our growth market (Partner - Nationwide) * Youth football - our future market (Partner - Pepsi) * Community football - our "classroom" and our "showroom" (Partner - McDonald's) * Elite football - our "showcase" (Partner - Umbro)" (http://www.thefa.com/TheFA/FAPartners/) Each Partner has access to The FA's top two brands - The FA Cup and England - and a share of exposure to all other pillars. This provides great publicity for each partner, and the funds gained are put back into the relevant sectors in order to keep the game moving forward. At club level, professional clubs are responsible for their own funding, as they are businesses in their own right. In terms of financing football at grass roots and youth level, the FA has further links with Sportsmatch, the governments grass roots sports sponsorship incentive scheme; Barclaycard Freekicks, aimed at helping disadvantaged areas; the Football Foundation and Sport England among others. This variety of schemes provides the necessary grants to keep football thriving at grass roots level throughout England. In terms of planning for the future, the FA is a world leader in its field. ...read more.

Conclusion

With the various schemes within GOAL, the 'Let's Kick Racism out of Football' drive that has now been running for 10 years, with significant success, and the 'Asians in Football' scheme that has been running more recently, among others, it is fair to say that the FA have not only met but exceeded the criteria for best practice on these grounds. The FA has also taken on responsibility in areas such as health, from its 'Keeping an eye on the ball' testicular cancer awareness campaign, to 'Goalpost Safety - Play Your Part'. The FA doesn't stop at these issues though. It also assumes responsibility beyond its political boundaries, into International relations; most notably with the four-monthly newsletter 'Communique'; which outlines the details of the activities supported by the FA around the world. However, there is still plenty to be done for the image of the game at the highest level; in recent years trouble in off the field has marred some major successes on it. Names such as Woodgate, Morris, Ferdinand and now in 2004 Sinclair, Dickov and Gillespie are consistently banded about in the media in referral to their respective allegations. Perhaps the next FA initiative would be best directed at tackling this aspect of the game, in order to achieve the full objective of the FA; "to govern and develop the game with integrity." A222453 ...read more.

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