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Social Aspects of Sport

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Introduction

Unit 11 Social Aspects of Sport Assignment 2 "Society is a relatively settled group of people of normal national entirety." Sociology is the study of a society and first started in France and England by a Frenchman called Emile Durkheim, the surfs migrated to the towns to work therefore forming societies, these societies had different levels of class of society and middle class and working class was formed, the working class where called Proletarians and the middle class where called the Bourgeoisie. Marxism: Marxism is made up of the belief that the small minority of elite class takes advantage of the majority of the lower class population in the society. The majority of the working class work long and hard in their jobs to buy things that make them happy, and play in sports now and again to distract them from the work that they have to do. The Marxist theory is named after the creator a German sociologist called Karl Marx from the 1800s, this theory became very popular in the 1970s when functionalism came into things, as Marxism offered answers to the problems that functionalism couldn't answer. The Marxist theory is the understanding of the social relations in the structure of society. When you look at a capitalist society you see that the bourgeoisie, the people that own the factories etc and then you have the proletariat that work hard for the bourgeoisie in exchange for a wage. This shows that both sets of class in the society will exploit the relationship that they have for personal gain. The main exploiters are the bourgeoisie who are there to gain as much output and labour as they can from the working class, where as the working class that are exploited look to improve their jobs by making working conditions, working hours, their wages better, therefore trying to take down the levels of exploitation. ...read more.

Middle

The papers will normally have big sport stories on the front pages to get the reader interested, most papers will have a separate sport section and will normally take up at least a quarter of the papers content. Newspaper will normally fit into three different categories such as: Popular Tabloids such as The Sun, The Mirror and The Star with their Sunday papers being The News of The World, The Sunday People and The Sunday Times. They mainly focus on only a small selected number of sports and will use sensational stories to help sell their newspapers. They are interested in transfers of players between clubs and these papers are mainly aimed at male readers with The Sun having the highest circulation figures of any paper. Tabloids such as The Mail and The Daily Express, with their Sunday papers being The Mail on Sunday and The Sunday Express. Theses papers are also highly interested in sport and again will only focus on a small number of sports; they cover a broader report on topics and are aimed at female readers. Broadsheets are printed on bigger sets of paper and they include such papers as The Daily Telegraph, The Guardian, The Independent and The Times, their Sunday papers are The Observer, The Sunday Telegraph. They tend to focus on a much broader range of sports and will go into more serious sporting issues; they have more interviews with sports people and don't build stories on as much speculation. Broadsheet papers are aimed more at intellectual people and doesn't contain as many celebrates, has a lot more writing, less pictures, no celebrity gossip, humour is a lot more intellectual, aimed at higher class of people, deals with a lot of politics, more logical information, a lot more expensive to buy, a lot of text on the front pages. Where as the tabloid newspapers tend to have a lot of slang language, a lot to do with celebrates, made for working class people, no business sections, huge ...read more.

Conclusion

Most industrial societies will be in towns and cities which mean that they can easily get to sports events and venues. It is also needed to have good levels of transport links so that people can get to sports grounds. Before commercialisation sports where run by governing bodies, however with the introduction of companies offering sponsorship new groups of people come into place and have power over the sports and can control certain parts of the game. For example a television company can decide what time a football game will start and finish, they can also insist on logos being shown everywhere and having branded equipment and clothing. The increase in merchandising has been one of the biggest successes in sport, rather than just supporting your team now you can buy all types of merchandise to show that you support them. This can be seen with replica shirts and clothing, a good example of this was the England away shirt was made in grey so that it would look good with jeans therefore making there merchandise good to wear as well as sporting. A lot of football clubs now have superstores attached to their grounds where their supporters can buy merchandise. Commercialised sports will sometimes make changes to make the sports a lot more interesting and exciting, changes where made in football to stop negative play and speed the game up by stopping the pass back rule to goalkeeper. If you where to look at how much the Olympic Games will make between 2001 and 2004, it makes �2236 million from broadcasting rights, �1815 from corporate sponsorship, �380 million from ticket sales and �100 million from merchandise. Some of the bigger sponsors at the Olympics would be Coca-Cola, MacDonald's, Visa and Samsung, but you will noticed that there is no stadium advertising and no advertising on competitors clothing . All of this money is split up and ninety-three percent to the 199 National Committees, Organising Committees and the International Federations. Severn per cent goes to the International Committee. 1 Tim Sharman ...read more.

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