• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Sponsorship can take many forms. It is a way of helping a sports person without directly giving them money. Here are some of the ways an individual, team or club, sport or event can be sponsored.

Extracts from this document...

Introduction

Sponsorship What is Sponsorship? Sponsorship is an agreement between a company and an event organiser where the company gives money - or the equivalent in kind - in exchange for rights to associate the company name with the event. This association can include the company name on team shirts, on advertising banners, in press advertisements or whatever is agreed in order to improve the awareness or image of the company. What can be sponsored? The range of sponsorship now covers individuals, teams or clubs, sports and events. It is now very rare to find any aspect of sport where there is not some form of sponsorship. Individuals- Most professional sportspeople are sponsored, often by more than one company. For example, racing cars are covered with sponsors' logos. Each sponsor may have paid for that space. If the sports person is particularly successful, sponsors may be queing up to sign them. The sportsperson may earn more through sponsorship than from the actual sport itself. ...read more.

Middle

The sponsor would manufacture the equipment. Clothing- This does not to be the actual clothes worn during the sport. It could be anything with the sponsors name or logo on. Some sports require a maximum limit of the size of the logo. Accessories- Some products that are worn have no direct link to the sport. Tennis players are paid to wear watches that is seen when the player serves and cricketers are paid to wear sunglasses. Transport and travel- This is often paid for or provided by car firms. Travel companies may provide free flights. At lower levels, coach firms or garages may help out by giving their services for free or at a discount. Money- The sports person can choose what they want to spend their money on. If all other aspects are covered, this could just be another form of income. Training- This can be sponsored in several different ways. The facilities could be paid for or provided, or paid time off from work can be provided. ...read more.

Conclusion

* Sponsors can get many benefits: * Tax relief- sponsors can claim of their sponsoring a tax they have to pay. * A good image by being related to the sport. * The sponsor can test new products on their sponsored performer. * An increase in sales means their sponsorship has been successful. Disadvantages * The sport can loose its own identity and can be dictated by the sponsor in these ways: * Rules could be changed at sponsors' request. * What the performers are to wear. * The length of time the event is to last. * The sponsor can dictate the timing of the event especially when the event is to be televised. * Less successful sports and performers do not receive any sponsorship. * A bad product image could damage a sport such as tobacco and alcohol sponsorship. * If the sponsor has to withdraw, the sport or sponsor may not be able to carry on. * The sport may be over-commercialised reducing the fun aspect of taking part. Dayna Edwin 10GB 28/11/03 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Contemporary Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Contemporary Studies essays

  1. Introduction to Sports Psychology

    Hence, a revised version of the inventory (CSAI-2R) has recently been suggested to be more psychometrically sound (Cox et al., 2003).

  2. Voluntary Sports Clubs

    The football pitches however are all cramped up and there is only 1 good size football pitch. Facilities- they have 18 tennis courts, 6 of which are on grass and 5 of these tennis courts are floodlight all year round.

  1. Discuss how information processing varies between individual, team and racquet athletics.

    But there are also unwanted stimuli such as ball boys moving or crowd movements these stimuli are obviously irrelevant but they are still initially taken in which slows down the whole process. In an individual sport there are fewer visual stimuli for example in a 100m race the only real

  2. We Gave Sport to The World - Social Aspects

    the 'blood sports' which were very much a part of British life up until the end of the 19th century. Blood sports had many characteristics such as, physical violence, gambling, interest in the infliction of pain, involved all social classes and was extremely popular in both rural and urban areas.

  1. The Sports Industry

    There are plenty of facilities to choose from all around the country with a choice of 250. David Lloyds Fitness Club David Lloyds is the leading health and fitness and rackets group in the UK with 59 clubs across the country home to 300,000 members and 5000 team members which

  2. Practical Team Assignment 1

    During this session my STRENGTHS were: My strengths during this session were the spot on the net where I could smash the ball and block the ball over the net. Also I felt that I was good at the 6th position on the court.

  1. Social Aspects of Sport

    that it doesn't work it can be seen as not so good of an idea. Social Stratification: Social stratification is the arranging of members of a society into a pattern of inferior and superior ranks which can also be seen as the categorisation of people by money, prestige and power in a community.

  2. Critically analyse how the media, sports funding, education and the business sectors have affected ...

    Many of the larger voluntary groups are able to: * Influence decisions about sports organisation and provision in that area * Obtain charitable status to reduce their tax liabilities Sports Funding Historically sport in the UK was not centrally coordinated and sports funding was allocated by independent bodies.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work