Sponsorship can take many forms. It is a way of helping a sports person without directly giving them money. Here are some of the ways an individual, team or club, sport or event can be sponsored.

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Sponsorship

What is Sponsorship?

Sponsorship is an agreement between a company and an event organiser where the company gives money - or the equivalent in kind - in exchange for rights to associate the company name with the event. This association can include the company name on team shirts, on advertising banners, in press advertisements or whatever is agreed in order to improve the awareness or image of the company.

What can be sponsored?

The range of sponsorship now covers individuals, teams or clubs, sports and events. It is now very rare to find any aspect of sport where there is not some form of sponsorship.

Individuals- Most professional sportspeople are sponsored, often by more than one company. For example, racing cars are covered with sponsors' logos. Each sponsor may have paid for that space.

If the sports person is particularly successful, sponsors may be queing up to sign them. The sportsperson may earn more through sponsorship than from the actual sport itself.

Teams and clubs- Teams and clubs at all levels can be sponsored. Successful teams can attract a great amount of sponsorship.
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Sometimes local firms and businesses sponsor local clubs and teams. This is good on both sides as local teams cannot attract big sponsors and small businesses could not afford to sponsor big teams.

Sports- The actual sport itself, or its controlling association, is sponsored. Everyone under this sponsored sport will benefit.

Sports with a good image are chosen by sponsors and help the sport nationally.

Events- Events are very popular to sponsor because sponsors are guaranteed to be associated with success, they just have to make sure the competition runs smoothly. Big events are guaranteed ...

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