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Sport in society - media coverage.

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´╗┐DAVID MADONDO Sport in society Assessment objective 3 Mass media Media refers to various means of communication. For example, television, radio, and the newspaper are different types of media. The term can also be used as a collective noun for the press or news reporting agencies. In the computer world, media is also used as a collective noun, but refers to different types of data storage option. http://www.iwebtool.com/what_is_media.html The British media is dominated by UK wide outlets, with local media playing a much smaller role. Traditionally the BBC played a dominant role in televising sport, providing extensive high-quality advertisement free coverage and free publicity, in exchange for being granted broadcast rights for low fees. ITV broadcast a smaller portfolio of events. British Sky broadcast based its early marketing largely on its acquisition of top division English league football, which was renamed The Premiership as part of the deal. It has subsequently acquired many more top rights in other sports. However, Sky tends to focus on competitions which can fill its specialist sports channels on a regular basis, and many events are still shown on free to air television, especially annual and quadrennial events such as Wimbledon and the Olympics. ...read more.


Wayne Rooney, Lionel messi, Pele, Emmanuel Adebayo etc. As a role model someone like Adebayo have made the black or African community realize that no matter what race or country you are from: you can achieve your goals if you work hard to reach them There are many ways football (sport) in educational: again a competent sports performer has to possess certain qualities that e.g. 1. Has to have sufficient skills to participate in game 2. Understand and execute strategies appropriate 3. Communication skills 4. Learning skills 5. Function as an active participant 6. Responsibility 7. Co-operation 8. Flexibility 9. Commitment 10. Problem solving With sport we also have managed to obtain certain skills as I mentioned above! Also there are other goals that it helps as achieve e.g. competent, literate, enthusiastic. This is also made us come up with particular ways of tackling a problem and think on our own in our day to day lives for example the Manchester united (Man U) versus Manchester city (Man city) game when Man city was leading with six goals Man united were determined that they were going to recovery hence their determination helped them acquire a goal hence in a day to day life it?s also a helpful aspect that an individual learns not to give up no matter what situation. ...read more.


Cricket also has its only various leagues but they played within a district or region e.g. Yorkshire ECB County Premier League - it consist of Barnsley, Castleford, Cleethorpes, Doncaster Town etc. These teams are small hence they normally play within their local counties. Also cricket doesn?t have big sponsors like Barclays which literally means most of their many is made through small sponsor like n power who don?t even spend as much .Again football has big sponsors like Barclays Nike, puma, Addidas, Diadora, Santander, sky sports etc. However sky sports pay more to the football league for them to broadcast football whereas they spend less money for them to broadcast cricket. Above are the minimum salaries of a cricket player this clearly show that they don?t have ridiculous pay roles as football players. However this shows they the professional cricket association (pca) has got rules and regulations of pays within the cricket league .These salaries somehow limit the things that cricketers do. Above is the amount of money that football team where paid however this has increased over the years. This shows that football players get paid more because their teams have got more money to spend. Hence with better pay role means more competition. Football has more competitors as well as spectators than cricket. ...read more.

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