Sport in society - media coverage.

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DAVID MADONDO

Sport in society

Assessment objective 3

Mass media

Media refers to various means of communication. For example, television, radio, and the newspaper are different types of media. The term can also be used as a collective noun for the press or news reporting agencies. In the computer world, media is also used as a collective noun, but refers to different types of data storage option.          

The British media is dominated by UK wide outlets, with local media playing a much smaller role. Traditionally the BBC played a dominant role in televising sport, providing extensive high-quality advertisement free coverage and free publicity, in exchange for being granted broadcast rights for low fees. ITV broadcast a smaller portfolio of events.

British Sky broadcast based its early marketing largely on its acquisition of top division English league football, which was renamed The Premiership as part of the deal. It has subsequently acquired many more top rights in other sports. However, Sky tends to focus on competitions which can fill its specialist sports channels on a regular basis, and many events are still shown on free to air television, especially annual and quadrennial events such as Wimbledon and the Olympics. Scotland, Wales and Northern Ireland each have their own feeds for BBC1 & BBC2 allowing the BBC to opt out of the UK wide programming to show a match in that area

Sport education

Sport: is an activity involving physical exertion and skill in which an individual or team competes against another or others.

 Education: the process of receiving or giving systematic instruction, especially at a school or university: "a new system of public education".

Sport is educational and it has more qualities that most people seem not to know or take them      for –granted. In particular a sport like football

Football is one of the most popular sports in the UK and was a country side recreational activity: normally played by the working class people in country sides, villages whereas it played on public holidays only .During the industrialisation period many villagers migrated to the cities looking for jobs and more money   however Saturday and Sunday was their resting day, Sunday was a church day so  on Saturday they used to indulge in football as their recreational entertainment hence  move to these towns and cities it back known as street football . Although it was played by teenagers they also had rules certain rules they followed.

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As more and more people became familiar with the sport, schools came to the consideration that it was ideal for exercise and health.

This was the feather step that football took to become a professional sport. Football was not seen as a mode of entertainment only but it was a cohesive sport because it brought people from different communities together. Football however was much of a help in the field of employment as many people were employed and for youths it was a way to get them out of the street by taking part in the sport. Media was improved ...

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