• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Sport is precious it shouldn't be abused by commercial interests". To what extent is this true in sport today?

Extracts from this document...


"Sport is precious it shouldn't be abused by commercial interests". To what extent is this true in sport today? Over the last few decades sport has moved from solely amateur to a professional era. I will be writing an essay that will weigh up the arguments on both sides and come to a judgement as to what extent sport has been abused by commercial interests. I will also talk about how commercialisation has given to sport as well as increased participation, and the various steps taken to bring sport from the amateur era to the professional era. The word amateur comes from the Old French word for 'lover of' and this is clearly the main reason why people play amateur sport. Because they love the game that they play, as oppose to it being their job to play the game. Whereas, a professional sportsman is someone who gets paid to play sports, and often contracted to some sort of club or team. Professional sport has become more and more common, and one of the main reasons for this is because of commercialisation. ...read more.


Many would argue that Roman Abramovich being able to buy Chelsea Football Club for that amount of money is wrong and essentially just turned Chelsea into a super-team, with little to none competition, and this would be fine if Chelsea had earned their way to the top by winning matches but they didn't so essentially the game can be unfair because of commercial interests in sport. Another point is that, with extreme commercialisation as we can see in sports such as American Football, Soccer, and NBA Basketball, the sport becomes essentially a battle of the sponsors. We associate different players with different brands, and younger grass roots level players idolise these players, and to all intents and purposes get brainwashed by this branding. This is probably the main reason why different firms sponsor players, to get a financial return from the younger players who play the game at an amateur level. In the Olympic Games, athletes are not allowed to wear sponsored items of clothing; however this makes little difference to the companies who sponsor the players. ...read more.


In conclusion I think that perhaps there are some aspects that make commercialisation a bad thing in sport, but I think that the good that comes out of it by far outweighs the bad. I think that sport is precious, but will not be spoiled by commercial interests. Contrary to this, I think that commercialisation makes sport appear more of an attractive career and therefore t attracts a larger amount of people to play professionally. And I think that the quality of athletes has greatly increased due to the incentives that sponsorships bring about. There could be an argument to say that this increased competition has spoiled sport, because it does incite cheating in sport in order to win. Again, using the 100m sprint final as an example. The margin for error in this race is so small, and the huge difference between the prize for second place and first place makes the race so much more competitive, that cheating is becoming more and more common. So perhaps to some extent we could say that the increased financial gain from being a professional athlete has spoiled sport to some extent. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Contemporary Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Contemporary Studies essays

  1. Free essay

    sociology and its application to sport

    * There must be a system to teach people important life goals (goal attainment). * There must be methods which can handle change smoothly (adaptation). Functionalist Theory and Research on Sport Studies of the relationship between sport participation and good character - sport teaches people about basic values and norms.

  2. Female Participation in Sport

    White and Brackenridge elected to look solely at the control of the Amateur Swimming Association and found that in 1982 only 8% of officers and 5% of officials were female. From a decision-making perspective, only 12% of committee members were women, a significant contrast to the findings of this study.

  1. history of sport

    The new steam power trains allowed ordinary people cheap rail excursions to almost anywhere. Mass transport also provided regular fixtures to be scheduled for those who had the time and capital to enjoy them and the upcoming professional leagues in cricket, rugby league and football.

  2. We Gave Sport to The World - Social Aspects

    Factory owners realised that increasing the morale of their workers meant they would be happier at work and perform better. Therefore, with the development of railways, they would send their workers on recreational trips to the seaside and sponsor them to play team sports to encourage the moral benefits gained from them doing so.

  1. Physiological effects of the environment on the athlete

    * A chemical change within red blood cells that makes them more efficient at unloading oxygen to the tissues. * An increase in the number of mitochondria and oxidative enzymes. Problems that might occur Diet A high carbohydrate, low salt diet allows for better adaptation and less risk of "mountain sickness".

  2. Social Aspects of Sport

    the groups in society, it also doesn't explain society as a process and is seen as development over time and changes that take place. Examples of this would be a family's job is to socialise the new members that is has into society, at the same time educations job is

  1. Threats to the Olympic Ideals

    Athletes competing in a variety of sports were treated with performance-enhancing drugs, but the swimmers especially boasted abnormal musculature. The judges and spectators demanded explanations, of how these athletes grew so grotesquely strong. Although no medical tests for sports enhancing drugs existed yet, in 1976, performance-enhancing drugs were placed on

  2. There is far too much money in sport. What do you think and why?

    In fact, they aren?t average human beings any more. Their apotheosis, however, is largely due to their wealth and their name, not their play. Another adverse impact of the amount of money floating around in the sports world is that talent is given little more than monetary value.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work