• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

This report will analyse the effects that staging a major sporting event can have on an area. It will examine whether events of this size generate inward investment, what different types of investment that occur and evaluate their lasting value.

Extracts from this document...


Abstract This report will analyse the effects that staging a major sporting event can have on an area. It will examine whether events of this size generate inward investment, what different types of investment that occur and evaluate their lasting value. The reasons for the growth of sport as a global industry will also be discussed in terms of their effect on investment levels. After studying a number of major sporting events, both within the UK and from other parts of the world this report concludes that the extent to which events act as a focus for inward investment depends on the nature of the competition and the size of its audience. Introduction The title of this report is: "To what extent do major sporting events act as a focus for inward investment?" Before I can begin to explore this question there are several terms to define: What constitutes a major sporting event? A major sporting event is a competition involving a large number of competitors from a range of countries, gaining widespread media coverage. What is inward investment? Inward investment implies that, "Goods have been brought into existence which will allow a stream of other goods and services to be produced in the future". - (Economics, A New Approach by A.G. Anderton) Key Questions/Issues My report will be structured around the key questions shown in the table below. I will make ongoing conclusions as I explore each question in turn, using case studies covering a range of scales and locations, and draw them together when making my final conclusion. Key Question Case Studies used 1) Where does inward investment come from and is it sustainable? Athens 2004, Sport England, Silverstone, previous Olympic games, World Cup 2002 (Yokohama), World Student Games 1991 (Sheffield) 2) Increased investment in sporting events has come about due to the growth in the importance of sport which has become a global industry. ...read more.


Amateur sport is important to improving quality of life. Sport provides role models for the pursuit of personal excellence. Competitive amateur sport also stimulates broadly based participation in physical activity, leading to better health, higher productivity and a stronger social fabric. This has led to increased interest in professional sport, resulting in higher attendance and increased revenue. * "Increasing government intervention in sport at a professional level has also increased its importance. Our elite athletes are supported using lottery funding under the World Class Performance Programme by UK Sport and Sport England. Awards have been made to the governing bodies of over 37 sports, ranging from wheelchair basketball to athletics. This enables our top athletes to improve their performance and win medals in the Olympics and major international competitions. Those athletes at the elite level are also starting to feel the benefits of the United Kingdom Sports Institute. Funded by the lottery, these are centres of excellence where first class facilities and services are available to athletes. This includes sports science, medicine, nutrition and coaching expertise. There are ten centres of excellence in England. Many of the centres have sports-specific roles, for instance most of the elite swimmers use the new facilities at Bath University. Money raised by the National Lottery is also being directed at bringing top events to the UK, such as the World Athletics Championship in 2005. Not only does this give us all the opportunity to watch the best competitors in the world, it is a boost for the country and sports as a whole." - (www.culture.gov.uk/sport) Having investigated the reasons for increased inward investment we must now examine how this investment is being used. 3) What different types of inward investment take place? Do they vary from one sporting event to another? To answer this key question I will be using the following case studies: World Student Games 1991 (Sheffield), Silverstone, Athens 2004, World Cup 2002 (Yokohama). ...read more.


Final Conclusion The initial question that was asked at the beginning of this report was: 'To what extent do major sporting events act as a focus for inward investment?' I examined this issue using four key questions, making ongoing conclusions as I went along. The following conclusion is an accumulation of my findings throughout the report: * I have reached the conclusion that the majority of sporting events do act as a focus for inward investment. Through my research and analysis of a range of different types and scales of sporting events I believe that the extent to which this is true depends on the nature of the event. Large scale events such as an Olympic games will require a much larger investment than a world championship in a specific sport. They will require a wider range of sporting facilities and are likely to attract a broader range of spectators, requiring greater provision of spectator facilities. * I have also concluded that many of these events have lasting benefits not just for the people who benefit directly from the facilities but the general population of the area who receive the financial and social benefits. * Events which do not act as a focus for inward investment are those which do not require permanent facilities, or in the case of the BUPA Great North Run any facilities. The potential audience size can also be a limiting factor as shown by the example of the Embassy World Snooker Championship. As you can see from my conclusion, the question asked in this report is of a complex nature and has no simple answer. I used case studies covering a range of scales and locations in order to make as accurate a judgement as possible. However I could only use a limited number due to the length of time I had to carry out my research and compile this report. To fully investigate the issue I would need to carry out my research on a much larger scale, covering a greater time period and range of events. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Contemporary Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Contemporary Studies essays

  1. Nonverbal communication in Sports

    I am assuming that all players will realize the importance of nonverbal in their respective sports, but I will focus on interviewing, along with coaches, certain players from each sport. From baseball I will interview pitchers, catchers and shortstops, because I understand that they are the most important part of

  2. Contemporary studies in physical education.

    excellence stage and therefore the elitist stage, as I do have other interests and I do not see football as the only sport that I can play. I believe that I am at this level because I have been playing football since I was seven, and I have developed a

  1. How realistic is the view that sport can and should remain uninfluenced by politics ...

    the use of animals for human sport, to whether or not boxing should be banned, as it is in Sweden. The Leicester Tigers rugby teams proposed tour of apartheid South Africa a few years age caused a disagreement between the local authorities and rugby officials over whether or not the

  2. Factors Affecting Individual Performance and Participation in games.

    with increased coverage of "American" sports. A few years ago it wouldn't have been easy to watch basketball or ice hockey on T.V. Now it is more popular and as such it is encouraging people to play themselves. * Initiatives within schools to promote some sports, especially basketball and girls' football.


    A lack of theatre in Pontypridd is an issue that has arisen. Apart from amateur dramatics, very few professional theatre groups have ventured into Pontypridd. Cardiff, ten miles from Pontypridd, has several professional theatre companies, but for young people who do not possess their own transport this is unpractical.

  2. Should American student athletes be paid? One side of the argument is the acceptance ...

    Education is a currency that many athletes don't respect. That's fine. We shouldn't concern ourselves with giving young people what they want. We should give them what they need. These young athletes, particularly the ones from economically- and educationally-disadvantaged backgrounds, need educational coaching staffs, men and women who travel with

  1. Ethics and Values : Case Studies

    most suitable to complete regular checks on your staff and how they are dealing with participants or members at your club. It would also be at yours and the member's best interests if you were to advertise the fact that there is someone there for them to talk to and resolve any problems that they may have.

  2. Current Issues in Athletics

    Clenbuterol, similar to the asthma drug salbutamol, is used to treat breathing disorders as a decongestant and bronchodilator. It causes an increase in aerobic capacity, blood pressure and oxygen transportation, and speeds the rate at which fats are burned. It is officially classified as a sympathomimetic steroid.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work