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Comparing the theories from the following theorists; David McClelland, Warren Bennis and Warner Burke.
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In this essay I will be comparing the theories from the following theorists; David McClelland, Warren Bennis and Warner Burke.
David McClelland pioneered workplace motivational thinking, developing achievement-based motivational theory and models, and promoted improvements in employee assessment methods, advocating competency-based assessments and tests, arguing them to be better than traditional IQ and personality-based tests. His ideas have since been widely adopted in many organisations, and relate closely to the theory of Frederick Herzberg.
David McClelland is most noted for describing three types of motivational need, which he identified in his 1988 book, Human Motivation:
* achievement motivation (n-ach)
* authority/power motivation (n-pow)
* affiliation motivation (n-affil)
These needs are found to varying degrees in all workers and managers, and this mix of motivational needs characterises a person's or manager's style and behaviour, both in terms of being motivated and in the management and motivation others.
The need for achievement (n-ach)
The n-ach person is 'achievement motivated' and therefore seeks achievement, attainment of realistic but challenging goals, and advancement in the job. There is a strong need for feedback as to achievement and progress, and a need
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