• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Despite several attempts to regulate campaign finance, money increasingly domninates the US electoral process and is the main factor contributing to a candidates success" Discuss

Extracts from this document...


?Despite several attempts to regulate campaign finance, money increasingly dominates the US electoral process & is the main factor contributing to a candidate?s success? In recent years the increase in money poured into US elections has created a seemingly money dominated election with some arguing success relies on the highest level of campaign funding. As a result of the Watergate scandal The Federal Election Campaign Act of 1974 attempted to make a number of significant changes. However with the increased regulations there have been increased loopholes and many ways to get around these regulations, many donating large sums of money argue they are not the most important part of the campaign and the significance still lies with the Candidates strength and skills. But as the 2008 and 2012 hugely exceeded the expenditure of any previous election it is clearly to see money is playing an increasingly significant role. FECA of 1974 aimed to reduce candidates? reliance on few wealthy donors and equalise money spent by the major parties. This law was however weakened by the Supreme #Court in the Buckley v Valeo ruling that limitations on what individuals or PACs could spend infringed the 1st amendment. ...read more.


Money is also the most important factor due to the diversity and size of the American electorate. Many interests need to be targeted and this relies on different angles of campaigning with different emphasises on differing policies for individual groups of the electorate. For example Obama in 2012 gained a significant proportion of Latin voters ? a +44% advantage over Romney ? and targeted these voters with information about immigration. The need to reach out to such a large demographic of voters further puts strains on the costing of elections. Many states require visits and this insures great travel costs for each of the candidates as they go on election tours and rallys. Obama in 2012 visited 4 states in one day in November ? New Hampshire, Florida, Ohio and Colorado. As the elections become ever closer swing states also play a higher significance and winning these states have a higher impact on the outcome of the election, visiting these is of primary importance and more money in advertising is require for these states due to the difference undecided voters can make. ...read more.


The role of policy and a candidate?s personal strengths can be said to play the most significant part. Opinions on key issues such as the economy in 2012, views and actions to tackle these key issues are likely to change voters? minds and capture undecided voters. For example the swing voters play a large impact on deciding who wins an election, many in 2012 believe Obama?s ?Latin vote advantage? won him the election over Mitt Romney, and in a Reuters poll 61% of mothers felt the country was on the wrong track favouring their vote against the incumbent president. In conclusion, money does not guarantee electoral success but it is increasingly difficult to win without large funds due to the financial demands of the elongated campaigns and reliance on advertising. It is capturing the vote of most Americans that is most essential and significant in the election, and although this can be easier done with financial backing, finance does not necessarily affect people?s opinions presidential candidates and key issues. But as elections get increasingly expensive the dominance of money may lead to a situation whereby only wealthy candidates are able to mount a successful attempt at winning the presidential election. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level United States section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level United States essays

  1. Marked by a teacher

    Consider the view that the arguments for having an electoral college to elect the ...

    5 star(s)

    Finally, at present there is no real call for change, although this is hard to say in the wake of the 2000 election. Unsurprisingly, the media called for Electoral College reform following this election's debacle with the Republican Party even, surprisingly, suggesting reform.

  2. Explain the significance of the New Hampshire Primary and the Iowa Caucus in the ...

    It can be argued that the party platform provides little more than supporting US political clich�s such as the "American Dream". The party conventions primary aim is, however, to chose their presidential candidate. On paper, this is done by a roll call vote whereby each state delegates announce which candidate they are going to back.

  1. Describe the Key Features of the Watergate Scandal in the USA.

    The scandal had reached the point where many people felt that Nixon was unfit to be President any more. In July 1974, the decision was reached to impeach Nixon. The Senate would be the judge, the House acting as the prosecution.

  2. US pressures groups are undemocratic, discuss

    in an election and emerge back the political world as a Washington lobbyist. For example, former Ohio senator Howard Metzenbaum followed a career of 18 years in congress by becoming chairman of the consumer federation of America. Consequently, this potential method of pressure groups seems to some, as adding to the hindrance of democracy in the US.

  1. Why Has It proved So Difficult To Reform Campaign Finance

    This led to the McCain/Feingold act which is also known as the Bipartisan Campaign Reform Act (BCRA). This is the most recent law relating to campaign finance. The law revised some of the limits placed on expenditure in the FECA, and it banned National Party Committees from raising or spending 'soft money'.

  2. Presidential Elections

    candidate is introduced onto them or similar programs as a "front runner" or "possible presidential candidate" enough times then often possible consensus leads to them becoming one. Professor Thomas Patterson wrote in 1993 that America was the only country in the world to organize its national election campaign around the news media.

  1. Critically analyse the appointment and confirmation process for nominees in the US Supreme Court

    A notable defiance in Bush?s presidency was a Supreme Court decision in 2008 in the case Boumediene v. Bush ruling in 5-4 decision that Guantanamo Bay detainees had a constitutional right to habeas corpus[8]. Justice Souter concurred with Anthony Kennedy, stating that ?there must be constitutionally based jurisdiction or none

  2. Evaluate the role of Televised debates in US presidential campaigns

    They might also help to convert passive supporters into active voters. In 2004, the debates clearly helped John Kerry more than George W. Bush was deemed to have performed particularly poorly in the first of the three debates. The Gallup polling organisation, which has Bush 8 percentage points ahead of

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work