• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Evaluate the features of Toyota UK Burnaston

Extracts from this document...

Introduction

Evaluate the features of Toyota UK Burnaston explored in 1F & 1C. Suggest & justify any changes that should be made. Strengths Toyota's UK Burnaston operation has considerable strengths. These include the support of Toyota's corporate finance strategy (keiretsu) & the fact that Burnaston fits into Toyotas long term global strategy. This means that Toyota Burnaston has a long term financial support enabling Toyota Burnaston to make a substantial loss. Toyota knows that Burnaston is going to be a success so Toyota is happy to do this to access the European market within the EU. Burnaston has benefited from the specialising in a limited product range, the Avensis & corolla allowing for maximum quality & to expand on economies of scale from suppliers giving Toyota the best buy which will reflect in there final product: The Avensis & Corolla. Also, with Toyota being a very powerful company, they can negotiate the best deals with there "just in time" suppliers as many of them only supply & depend on Toyota Burnaston, therefore meaning the suppliers have to co-operate with Toyota's prices to essentially stay in business. Burnaston is proving to be a very effective car producing plant. The TPS (Toyota production system) works very efficiently & the "pull system" ensures that all cars manufactured are sold. Production, productivity, sales & profits are all improving which reflects on Burnaston making profit in 2004 for the first time. ...read more.

Middle

Another Weakness & Threat is that Toyota's global executives are becoming prejudiced to European working habits even though Toyota Production Plants at Burnaston & France are positioned in the top 10 for productivity. This could be a huge threat to Toyota Burnaston as the Japanese executives/arbiters of Toyota PLC could abandon the Burnaston Plant & resituate the plant to a place like Asia where wages & running cost are extremely Low. This threat could be easily resolved by presenting the Japanese executives & trade unions who are saying that the workforce at Toyota UK are "lazy" & "less willing to adapt to different jobs" with statistical evidence like "Toyota Burnaston are ranked 8th in Productivity in Europe". The main weakness of Toyota Burnaston is that the cars manufactured at Burnaston: The Avensis & corolla are gradually no longer required by the UK market. This is because of Inflation rates & GDP increasing therefore, People can afford cars which are New, Luxurious & flamboyant whilst People with a lower wage income require something cheap & low cost to run (such as the Fiat Panda starting from just �4,999). Essentially, the corolla & Avensis are slipping between the 2 contrasts of markets in the UK & are in danger of pricing them selves out of the market. Threats The threat & weakness of Toyota is that the market demanding more 'interesting' cars which Toyota see has a big problem. ...read more.

Conclusion

But the increased wage might encourage Toyota PLC to move Burnaston outside of the EU to places such as china & India where running cost is low. Equalisation does not occur, Places such as Poland, Hungary & Estonia which has been recently introduced to the EU in 2004 might tempt Burnaston in moving as there are very low wage but still inside the EU to avoid taxes on exporting there cars. Also, if the UK joins the Euro would make exports Cheaper & therefore lowering the Price of the cars, which may result in more production for Toyota Burnaston. The opportunity of Toyota Burnaston introducing new product lines have already been for filled by Toyota by the introduction of the new Auris. The Auris is essentially designed to improve the image of Toyota by its attractable sharper image & higher specifications. The product lines of Burnaston are only operated by men which might endanger Toyota from employing over 1/2 of the employment population. The main reason why women do not work on the production lines is because most women work part time due to the family commitments they have to do. A possibility for Toyota is for them to employ Youngsters for modern apprenticeships to learn the car manufacturing trade & maybe employ a selected few once qualified. The Burnaston Plant maybe improved by if the senior management were more diplomatic which maybe will improve relations between the workers, creating a more positive atmosphere which will eventually reflect in the final product. ?? ?? ?? ?? Toyota Burnaston 1A Case Study ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level European Union section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level European Union essays

  1. A clear explanation of key underpinning economic theories relevant to the EU.

    living conditions *The right to social protection *The right to freedom of association and collective bargaining( right to join the trade union) *The right to vocational training *The right of men and women to equal treatment *The right to worker information, consultation and participation *The right to protection for children

  2. Critically evaluate the notion that the EU is controlled by a host of unelected ...

    They are an executive body with over 20,000 civil servants working for it. Many see the commission as the driving force of the EU. It has three main functions. The first of these functions is initiator. All legislation begins with a proposal by the commission.

  1. European colonialism in Southeast Asia.

    Thus, the different treatments and benefits received by different groups in India resulted in different reactions against the British colonial government. Those who gained and benefited from changes implemented by the British would tend to support them. However, even the initial Indian middle class who supported the British felt a

  2. The Management of Global Crisis.

    to fulfil its primary security function...so, terrorism can be viewed as a peculiar type of Minority tyranny which denies any rights that are separate from or beyond its own particular brands of politics." The term 'terrorism' originally appeared during the1789 French revolution to describe the activities of the revolutionary Jacobin regime.

  1. Listed below are the main results obtained from the marketing research study. Contained in ...

    Flemings in the North (Dutch Speaking and Walloons in the South (French Speaking) with the bilingual city of Brussels in the centre. Belgium attracts a lot of businesses, as it is the heart of Europe and seats NATO and all institutions of the European Union.

  2. Collection Management

    Mori report that according to the 1998 People's Panel Data, the people most likely to use libraries are the professional classes (51% no less than once a month), whilst the unemployed and social class DE are the least likely to use them (42% and 52% respectively use under once a

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work