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How has the behavior of voters changed over recent decades?

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´╗┐Funmilayo Owolabi 12B1 How has the behavior of voters changed over recent decades? What is the definition of voting behaviour? The sociological approach to voting behaviour emphasizes the impact of social structure, suggesting that social group memberships influence voting choices. In other words, it is the way in which voters decide to cast their ballot according to a variety of social, economic and psychological factors. Early studies of voting behaviour had always seen a strong correlation between voting behaviour and social class. This was known as partisan alignment where people had loyalty to a political party based on awareness of their class members. Over the decades, voters have changed their perception on parties due to factors affecting their environment. Voting behaviour can be seen to affect the outcome of elections, particularly general elections. The behaviour of voters has significantly changed over the decades. This is due to a substantial amount of factors which play an important role in politics. These factors have an effect on the government, and who runs it. ...read more.


As the years progressed, statistics show that newspapers that support parties, usually win the elections. People are swayed with what is written in the media, as the media reflects the main idea of the society. The assumption is that if the media support a particular party, they usually win the general election, but this proved wrong the October 1974 election, where the media were unsure as to which party they supported completely. This is also seen in the 1950s as well. Class was also a very important factor in decades past. England was and still is considered to be a class-based society and this also affects the voting behaviour of individuals in the country. The sociological model states that class is the basis of all British politics. In the 1960s, the middle class were estimated to vote conservatives and the working class was expected to vote labour. This generalistaion affected government for a long period of time as the status of the elections remained generally the same. ...read more.


The strength of relationship between party identification and the dimensions of partisan attitude suggests that responses to each element of national politics are deeply affected by the individual?s stable party attachments.? This implies that the relationship between group membership and attitudes should be similar to that between group membership and vote. This proves to be an important factor noted in this particular factor and has made voting over the decades very rigid and inflexible. Social experiences have turned out to be the most important factor in the voting process. These factors have outlined how voting behaviour has changed over the decades. Although some of these patterns are still manifest in the society today, people are beginning to look into issues concerning the government, instead of looking for their own personal needs being met, their class being the basis of their decisions and other factors mentioned. Partisan alignment was once the basis of voting, but modernization has minimalised this former use of persuasion. Partisan dealignment and neutrality are become increasingly popular among the media, which means that the dominant ideology is no longer a main factor in influencing behaviour. ...read more.

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