Pressure Groups.

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Pressure Groups

Pressure groups can be defined by placing them into two categories-insiders and the outsiders. The outsiders usually resort to illegal methods, endangering their lives and disobeying the law, in order to get their voice across. Insiders are intelligent people who have contact with the government officials, these people can be very useful because they raise the issue in parliament and discuss the problem in a formal way. These people have expert knowledge and have researched that particular area towards which they feel strongly, they specialize in one particular area that is of concern to them. Because of their lengthy investigations which are carried out by these knowledgeable people they are taken seriously by the government, because only genuinely concerned people would go to such extents, researching a topic which they are not paid for and committing their lives to make the world a happier place. In this way the government can have a reliable representative who gathers locals opinions, whom they can contact if a law which concerns them is to be introduced, or a plan of something is being though off. In return these groups are able to influence the decisions and some receive financial support.

The main methods used by pressure groups are collecting together a petition to address to the MP and ask him to discuss the problem in parliament. There are two types of protest peaceful protesting of which one form is, to gather protesters and walk about in streets in a certain area, for example outside ten Downing Street. The pressure groups do this so that they can be heard and others can learn about the problem that they want to address. By using banners, posters and wearing clothing, which hints at what the issue is, they shout in chorus, a phrase to grab media attention. Some disrupt the traffic and cause mayhem on the roads, in this way the problem is taken into account by everyday people, and the government try to re-conciliate the situation that is erupting. This can make the nation aware of the problem through the media and become stronger by increasing in number.

Leaflets, brochures, street posters, hoardings, bill boards. T.V and radio are all elements that are used by pressure groups. These are methods of communicating to the rest of the country. Decision makers are more likely to listen to pressure groups if they have widespread public support, large scale demonstrations and mass letter writing can indicate such support.

Consumer boycotts are an effective tool to try to be heard. Firms lose out and quickly try to tackle the problem. From the source material we read about how the Anti-apartheid groups boycotted Barclays. When this happens the company's reputation is at stake, they try as hard as they can to reform themselves. It is evident that this form of protesting works because in the contents, after passengers were told to use other airlines rather than the German Airline Lufthansa, the airline agreed to stop transporting animals for laboratory testing, 10 days after the strike.

In some cases, dead animals are taken to Downing Street in order to protest for them. In the source material a dead seal, which was washed up on the Norfolk coast is taken to
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Downing Street. People are protesting against the killing of these animals. This is an effective way to attract public attention because the actual extent of the problem can be seen right in front of them; reality is seen. The government pays attention to the crisis and tries to sort the problem out.

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From the source material we can see that 'Friends of the earth' has made a guide to educate people. This is an intelligent way to try to put the group's perceptions across and make the country know what they can do to help reduce the problem; this is a way of informing the public. Full-page advertisements attract every day people's attention. Big prints make people flick through and glimpse, in this way they get to see the problem. The 'Amnesty International' regularly puts a double spread in newspapers.

Another way in which organisations influence decision makers are; to conduct there ...

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