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The European society is what we can call a " low context culture" where clear communication through verbal communication though cultures such as the southeast Asian one prefers non verbal communication.

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Introduction

Theoretical part Low and high context cultures The European society is what we can call a " low context culture" where clear communication through verbal communication though cultures such as the southeast Asian one prefers non verbal communication. One aspect of this is the European society overtly displays meanings through direct communication forms though the Asian one is more suggested through indirect forms. Thus, though the Asian will ask something through a non direct sentence to be more polite, the European might ask it directly, which can be rude. In the context of cross cultural management, this issue often creates misunderstandings between managers and subordinates but also between departments, which may trigger problems of communication in the whole organization. On the contrary, a society that values direct verbal interaction is less able to read nonverbal expressions. Therefore, it sets up a more bureaucratic organization where every decisions have to be confirmed and any innovations agreed. The individual and the community Moreover, the European society is far more individualistic compared to societies in Asia where the notion of community and family is very strong. It is revealed through the dream of being the "self-made man" who has succeeded by himself. This behavior produces dependent individualists and subordinates who do not want to participate but expect autocratic style. ...read more.

Middle

Discipline In term of "Discipline" we found out also differences between Asian and European. For Asian a mean of 4.46 versus a European mean of 2.88 shows that for Asian the discipline is more important than their counterpart. That confirms that a paternalist style of management is better in these cultures. Sometimes the feeling of rules, structure and follow a discipline way to do the thinks is important for Asian. For the European is also important although in a lower level. A maximum of 5 and a minimum of 1 bring a gap that influence in a higher standard deviation. Authority At this point we found similarities. In term of Authority the European has a mean of 4.12 and the Asian a mean of 4.46. Both present a similar standard deviation respectively. That shows that for them this point has a similar approach and importance. The differences can be seen in other context that relies more in term of the stile of Authority. Humility There is no difference between the importance given to humility for a manager in the two cultures. The results of our questionnaire are very similar: with an average of 3.38 for Asians and 3.43 for Europeans, humility is generally regarded a useful quality for a manager in case of conflict. ...read more.

Conclusion

(2-tailed) Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Upper Pair 1 A - E .4615 .77625 .21529 -.0075 .9306 2.144 12 .053 Humility Paired Samples Test Paired Differences t df Sig. (2-tailed) Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Upper Pair 1 A - E .0769 1.32045 .36623 -.7210 .8749 .210 12 .837 People-oriented Paired Samples Test Paired Differences t df Sig. (2-tailed) Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Upper -1.3846 1.50214 .41662 -2.2923 -.4769 -3.323 12 .006 Correct own behaviors Paired Samples Test Paired Differences t df Sig. (2-tailed) Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Upper Pair 1 A - E -.2308 .92681 .25705 -.7908 .3293 -.898 12 .387 Open-minded Paired Samples Test Paired Differences t df Sig. (2-tailed) Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Upper Pair 1 A - E -.0769 .86232 .23916 -.5980 .4442 -.322 12 .753 Compromise Paired Samples Test Paired Differences t df Sig. (2-tailed) Mean Std. Deviation Std. Error Mean 95% Confidence Interval of the Difference Lower Upper Pair 1 A - E -1.8462 1.28103 .35529 -2.6203 -1.0720 -5.196 12 .000 1 ...read more.

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