1. Case Summary

        The Gap, Inc is a chain of retail stores that sell casual apparel, shoes, and accessories for men, woman and children. Headquarter in San Francisco; the stores operate under a variety of names including: Gap, Banana Republic, Old Navy Clothing Company, Gap Kids, and baby Gap. All merchandise sold by chain is private label.

        The Gap was founded in 1969 when Donald Fisher and his wife, Doris opened a small clothing store near San Francisco State University. By 1971 they were operating six Gap stores. In 1995, Fisher retired as CEO and Drexler, now age 50, took over the title.

        The Gap contracted with over 500 manufacturers around the world that made the companies private label apparel according to Gap specifications. Gap, Inc purchased about 30 % of its cloth from manufacturer located in United State and 70% from vendor located in 46 foreign countries. No single supplier provided more than 5 % of its merchandise.

        In the wake of concern over third world working conditions, the Gap also adopted a set of sourcing principle and guideline. This provide standard that the vendors had to meet including: engage in no form of discrimination, used no forced or prison labor, employee no children under 14 years of age, provide a safe working environment for employees, pay the legal minimum weight of the local industry standard- whichever is greater. The Gap’s supplier should also meet all applicable local environmental regulation, and comply with the Gap own more stringent environmental standards, neither threaten nor penalize employees for their efforts to organize or bargain collectively and uphold local custom laws. To ensure compliance with its standards, the Gap sends a Gap Field Representative to conduct in-depth interview with a prospective supplier prior to the initiation of a business relationship.            

        The Gap supplier in Salvador, run by Mandarin International, Taiwanese-owned Company that operated apparel assembly plants around the world. The Gap had begun contracting with Mandarin plants in El Salvador in 1992. A worker there was paid approximately 12 cents for assembling a Gap three-quarter sleeves t-shirt or turtle neck, which retailed at about $20 in the United States. Wages at the Mandarin plants averaged 56 cents an hour-a level that was claimed to provide only 80% of the amount needed to support a family of four but that was consistence with the industry standard for the region.  

        The government of El Salvador maintained six free trade zones, where foreign countries are allowed to import and export goods for assembly within the country without paying tariff.

        The troubles erupted at the Mandarin plan, which was located in one of free trade zones, in early February 1995, when worker notified the company of their intent to formed a union, a right authorized by the Salvadoran labor code. The ministry of labor granted the union legal status, the first union to recognize in a free trade zone of El Salvador.

        The Mandarin Company was notified of the legal status of the union on February 7. It responded by closing down the plants on February 8. The workers have demonstration outside the company and a few days later, Mandarin fired over 150 union members and supporters.

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        In late March 1995, managers at the Gap became aware of claim that the management of the Mandarin factory was resisting union efforts to organize, in violation of the Gap guideline. A Gap executive, Stan Raggio, went to El Salvador to investigate the situation. At the conclusion of his visit, he reported that he had found no human right abused or other violation of the company’s corporate sourcing policies.

        On May, 15 when the union worker called for protest the continued firing of union people, the company guard attacked and beat union leader. Mandarin again closed the plant and ...

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