Unit 1 - Example of Evaluations

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Letter Evaluation

The purpose of this document was to send a business letter to potential artists who the record label was interested in signing. The letter followed the standard layout of a business letter. It was important for the letter to include contact information and reference to the record labels website.

Document Evaluation

What is good about it and what worked well

The most pleasing thing about this document is that it follows the standard layout of a business document and therefore looks professional, the alignment of the address’s and paragraph layout are identical to those of any other business letter. The professional look makes it easier for the recipient to read and the visible logo and website make the record label company instantly recognisable.

What is not so good about it and what did not work

Personally I feel that the language I used in the letter was that which a professional business would have used, the simple and concise letter gets all the required information across but it lacks professional and specialist language. Also I made a few grammatical errors within the paragraphs and after the use of names but these where corrected when I produced my final draft.

How well does it meet its purpose

Despite its simple language, the document still meets it purpose of offering potential artists a record contract quite well, getting all the essential and important information across that the artist requires. It was important for the website and contact details to be visible within my letter and I ensured that my letter highlighted these areas to the recipient.

What could be improved if I produced it again

Overall I was pleased with the final outcome of my letter and therefore the only thing I would have changed if I produced it again would be the language I used in it, making it more professional and using more specialist terms but this is the only thing that I would improve as I was happy with everything else such as my letterhead and layout.

How did I refine draft copies to meet the purpose more closely

As I stuck to my plan and specification of the task it meant that I met the purpose of the task fairly well and so did not need to refine draft copies to meet the purpose more closely. I only had to refine my drafts to eliminate grammatical errors and make sure it was all laid out correctly.

Personal Evaluation

Was I well organised

This was a fairly small task and did not require a lot of organisation or time, I allocated myself enough time to design, create and correct this document an feel I organised myself effectively for this task, it was important that I didn’t rush my work and that I stuck closely to the standard layout of a business letter.

What went badly

As I was well organised and allowed myself enough time for this task, I encountered no real problems in creating this document.

What would I do differently if I had to do a similar task in the future

As I was pleased with the outcome of this document there are not many things that I would do differently, however I would definitely look at more examples of letters and music websites to implement more specialist language into my letter, I would look how they arrange their paragraphs and how they break up the information they put in their letter.

Website Evaluation

The purpose of this document was to create a website for the record label company; it consisted of three pages, a homepage, an artist information page and a contact information page. It was important for the website to follow the house style of the company to make it instantly recognisable.

Document Evaluation

What is good about it and what worked well

The final outcome was very pleasing and looked professional with clear presentation and clear links that all function correctly. The colour scheme and banner used on the website make the record label instantly recognisable and the use of a white background makes the main information stand out. Another thing that is good about this document is the concise information, there is enough to explain and highlight things yet it is not overpowering to its audience. The inclusion of a video on the homepage also works well and adds to the overall professional feel the website has.

What is not so good about it and what did not work

I feel that although the information stands out, it seems to cluttered in the middle of the page, I feel I have not made the most out of the space on the page and have left to many gap which could be filled with relevant things such as pictures or music advertisements. I also feel that I could have used more pictures on my pages to attract the audience, especially on the artist information page in which there are only two pictures and the contact page would also benefit from a picture as there is too much empty space.

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How well does it meet its purpose

I believe it meets its purpose fairly well, as it consists of three pages, follows the house style and the logo is visible on all three pages. The use of a music video and relevant images help the document to meet its purpose. As well as this it also gets all the essential and important information across that is required by the audience.

What could be improved if I produced it again

There are a few things which I would improve if I were to produce it again, the main one ...

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