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What factors lead to a pressure group being successful?

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Introduction

What factors lead to a pressure group being successful? There are many factors that may lead to the success of a particular pressure group. A good example of this would be the pressure group 'Friends of the Earth' (FOE). The main reason why this pressure group has had a huge success is that they have many branches all around the country and a huge number in size. There are more than 200 local groups in the FOE network in England, Wales and Northern Ireland, including the Channel Islands and Isle of Man. However the Scotland branch is a separate organisation. Another main factor to their success is that the FOE campaigns to improve the standards in 'their own back yard' and to join their forces with other groups nationally and internationally. This way when they appeal for their cause and have a much more of an impact against their opposition because of their power combined. A good way of saying this is by saying 'one group of people will not have a very good affect against the government where as ten groups of people will have a much larger affect,' this is what FOE are doing. ...read more.

Middle

Another factor which leads to the success of a particular pressure group is their organisation, or how well they are organised. For any pressure group, organisation is extremely important, if they wish to achieve any of their objectives. In a pressure groups organisation, the most important factors are: * A network for recruitments (members) * A source of income such as an organised system for raising funds * Being able to research into the cause * Having research facilities * Organising the required staff * Decision making such as "shall we march today or shall we march tomorrow and have greater success" * Decision making procedures established and widely accepted * A strong management structure to give directions and policies * Being able to get the public actively involved or establish methods for creating publicity * Formal links with the government bodies and/or the parliament. A good example of an organised pressure group is the British Toilet Association (BTA). This is a very good example of an organised pressure group because they have a list of campaign activities which help to gather public awareness and to keep them organised in their campaign. ...read more.

Conclusion

It would be very difficult to get anything done such as recruiting new members and achieving their objectives. Being unorganised would also mean that a government would not take them seriously. By being organised the BTA has achieved many goals such as: * Public Toilet Seminar, attended by nearly 200 delegates * Local Authority survey on PC provision and attitudes * Better Public Toilets Guide * Welsh Public Toilet Conference at County Hall, Cardiff, attended by 75 delegates * Summer Newsletter - sponsored by Fort James - with 25,000 copies distributed through C & M and CHT magazines * Best value guidelines - from a toilet user's perspective * 1997/98 Audit Commission report on public toilets * Parliamentary Early Day Motion - put down by Julie Morgan, which attracted over 100 MP's signatures * Best Value Consultation Questionnaire in conjunction with Mendip District Council * Members' Bulletin * Westminster Parliamentary Briefing * ITV Year of Promise Campaign - toilet upgrade project. This is why being organised is a very important factor which leads to a pressure groups success. Another very important factor which leads to the success of a group is its finance. ...read more.

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