An investigation into Content Analysis and aggressive acts in popular TV programmes.

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Ravi Chudasama                                                                                    2nd January 2003

An investigation into Content Analysis and aggressive acts in popular TV programmes.

In this piece of coursework I am trying to find out whether aggressive acts in popular TV programmes cause children to act more violently. The participants used in this experiment will be children aged between 5 and 10. I think that the more aggressive acts there are in the popular TV programmes the more aggressive the child will act after watching the programme.

Most of us recognise aggression when we see it but the reason the person is being aggressive we find hard to determine. One common way to determine aggression is by saying there are 2 types instrumental and hostile aggression. Instrumental aggression is used to achieve a specific goal, perhaps to protect yourself or to try and get your own way. This form of aggression is not always accompanied by anger. Hostile aggression is aimed at damaging someone or something, and is often done in anger.

The social learning theory says that we learn not only through reinforcement but also by observing other people and imitating their behaviour, which is called observational learning. A psychologist named Albert Bandura studies of aggression are based on the teachings of the social learning theory. He found out the following points:

Observation

Always we are watching people, and children in particular spend a lot of time observing others. While observing others they pick up on what they say and how they say it. The see how other people react to what is said or done, and observe the consequences of other people’s behaviour.

Models

Anyone who is being observed is called a model. The type  of people who are likely to be models are those who are:

  • Similar to the child, of the same sex, aged similarly, related or with same interests.
  • Powerful like a parent, teacher, pop star, footballer, cartoon hero or heroine.
  • Caring like a parent or teacher
  • Reinforced- if the models behaviour is rewarded and the child sees this, this is called vicarious reinforcement because the observer is reinforced indirectly.

Imitation  

If the behaviour is imitated by the observer we know the behaviour has been learned. For example a boy might kick his teddy bear in the same way as he seen his hero in a cartoon punch another character. The child may imitate the sounds which the hero in a cartoon makes. If the hero was rewarded or shown admiration for its actions in the cartoon then the child is more likely to imitate the hero’s behaviour. This is an example of vicarious reinforcement.

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Reinforcement

If the child is rewarded for its actions it is more likely to perform the behaviour. If the boy imitates a character on the TV and is rewarded by the carer the behaviour is likely to continue. If the carer disapproves of the behaviour of the child and punishes then the child is less likely to perform the behaviour again.

Albert Bandura’s Research On Aggression

Albert Bandura performed a number of experiments which focused on the effect of children watching an adult behave aggressively. For example, Bandura and friends (1961) arranged for an adult to ...

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