Antisocial Behaviour & The Mass Media: Is there a link?

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Antisocial Behaviour & The Mass Media: Is there a link?

In recent years antisocial behaviour has increased ,with the average American child seeing 32,000 murders,400,000 attempted murders and 250,000 acts of violence on television before the age of eighteen (Ahmed 1998) it's perhaps not unreasonable for one to question if there is a link. Virtually since the dawn of television parents, teachers and mental health professionals have been concerned about the content of television programmes and it's impact on the viewer, particularly children. Of particular concern has been the portrayal of violence and antisocial behaviour especially given psychologist Albert Bandura's work on social learning and the tendency for children to imitate what they see. It is not just television that has given cause for concern but all forms of the media such as computer/video games ,music and magazines/comics. It is almost impossible to prove that there is a definite link between the media and antisocial behaviour but some psychologists would argue that from years of studies and research, the evidence of a relationship between the two is overwhelming.

Research into the time that an average household spends watching television has been steadily increasing since1965 (Burger 1982;Liebert & Sprafkin 1988) though this is thought not an entirely reliable source of information since it was determined from pen and paper surveys concerning viewing habits. A study by Anderson et al which involved monitoring households with camera recording equipment determined that children spend an average of 9.14 hours per week watching television and adults an average of 7.56 hours per week. Cumberbatch (1987) found that violence was more likely to occur in programmes screened after 9pm, though violence is often present in children's cartoons it's a debatable issue as to whether children view this as being realistic or not.

Albert Bandura's social leaning theory (1976) believed that aggressive tendancies were not inherited but were learned through a process called behaviour modelling. Bandura argued that individuals,especially children, learn aggressive responses from observing others either personally or through the media or enviroment. But is there actually any evidence to show that a child who views aggressive behaviour is likely to engage in it themselves? Bandura's Bobo doll study showed a film of a model (an adult to the children) acting violently towards the doll. The film had three differing endings which were shown to three different groups of children. One ending showed the model being punished for his violent behaviour one being rewarded and one experiencing no positive nor negative consequences for their displayed aggression.
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The children were then taken into a room were they were told they were not allowed touch any of the toys in it which made them angry and frustrated and after a period of time they were then taken to a room with all the toys and also the bobo doll they were shown in the film. The outcomes of this were that those children who saw the adult's behaviour being reinforced for displaying aggressive behaviour performed more imitative aggressive acts than the group who saw the model being punished and the group who saw no consequences. The ...

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