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Children at risk: Increasing Exposure of Children to Negative Teenage Behaviour.

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Project work group: HC162 Group members: Pee Xiu Yi (3007/1701) Phar Mian Yi (3007/1702) Soh Wei Li (3007/1703) Tay Lin Trina (3007/1704) Supervising tutor: Mrs. Tan Ai Chin Children at risk: Increasing Exposure of Children to Negative Teenage Behaviour Chapter 1: Introduction Miniskirts. Kissing. Profanities. Features of the rebellious teenage lifestyle. Once thought of as part and parcel of finding one's self-identity in the adolescent stages, such traits are now increasingly being seen in today's young children (6-12 years old). This project seeks to explore the three aspects which influence children most deeply- toys, television programmes and their clothes. To do so, we have identified Bratz, Lizzie McGuire and skimpy and "punkish" clothing as what most effectively encapsulates negative teenage behaviour. We will be investigating the reasons behind the trend, the impacts and future development of the trend and proposing expedient measures to alleviate the repercussions of the trend. Chapter 2: Literature Review We sourced the internet and books to unearth the reasons behind the trend, expert psychologist views, implications and predictions of the trend to reinforce what we had discovered from our preliminary research. Our research clearly shows that children are psychologically influenced by toys, media and apparel. The essence of the findings from articles on the above-mentioned aspects are as follows: 2.1 Toys Four articles1 agree that Bratz is not only getting more popular but is even outselling Barbie. Since the popularity of Bratz will continue to increase, in time, more people will own at least one Bratz, eventually resulting in the widespread exposure of young children to Bratz. With increased popularity for goods that embody the teenage concept, more Bratz-like dolls would be produced, which results in more advertising done to popularize the dolls. In a subtle manner, the effects of Bratz would then eventually pervade the whole population of children in Singapore. Early sexualisation is the main impact of the three aspects. ...read more.


Next, we spent another hour in Toys 'R' Us so as to observe the market of Bratz dolls. Bratz was placed under the "Girls' Favourites" section while Barbie was not. Although Barbie has a greater variety than Bratz, more children spend longer period of time looking at Bratz. Furthermore, some parents were also choosing Bratz to buy for their child. Thus, we assert that parents today believe that such dolls are suitable for their children. Chapter 4: Summary of Impacts Fig 7. Summary of impacts Chapter 5: Predicting the development of the trend in 10 years time There are three possible outcomes of the development of the trend. After thorough evaluation of primary and secondary information gathered, it is clear that the exposure of children to negative teenage behaviour will follow an increasing trend (blue). That is because of the supply-demand theory we had stated in the literature review8. We had evaluated that with low birth rates and high economic growth in Singapore, parents will have more time and money to indulge their children. This leads to the increased popularity and production of teenage products catering to children. Goods produced in greater quantities include dolls similar to Bratz. There will be more television programmes with teenagers as lead actors, and books and CDs about and written by youth. The next children's fashion scene may compose largely of teenage apparel and such clothes will get more mass-produced. Chapter 6: Our Plans Fig 10. Diagrammatic representation of our plans. Firstly, we suggest that one should approach parental group in Singapore (e.g. Singapore Planned Parenthood Association) as they have a greater voice, to convince toys' retailers in Singapore to tag the Bratz with a sign saying: "WARNING: Parent Advisory Required", thus making it clear to their customers. However companies maybe unwilling to follow our plans as it might affect their sales. To get around talking to the companies, the parental group can approach the Minister of Home Affairs to push for a bill. ...read more.


Lincoln, NE: University of Nebraska Press. Smith, S. L., & Donnerstein, E. (1998). Harmful effects of exposure to media violence: Learning of aggression, emotional desensitization, and fear. In R. G. Geen & E. Donnerstein (Eds.), Human aggression: Theories, research, and implications for social policy (pp. 167-202). New York: Academic Press. The group would like to thank: Mrs Tan Ai Chin, our supervising tutor, for patiently giving us constant feedback on how to improve, for being so supportive and for her wonderful guidance, without whom we certainly would not have come thus far. Miss Agnes Koh, for taking time off to help us with our expert interview. Kingkow and Toys R' us at Forum Shopping Mall, for allowing us to take photographs at their shops and observe sales for an hour. The principals of Kinderland and Methodist Childcare centre, for allowing us to interview their pupils. The many parents who had helped us with our investigation by filling up our surveys. The many children who had helped us with our investigation by answering our interview questions. Mr Choe Kee Cheng, for helping us decide on the title of our project. All the other people who had contributed in this project in one way or another. - THE END - 1, "Barbie out of fashion?" by Alex Veiga and "Bratz creator Larian aims to win Barbie's core fans" by Angela Moore, "Childhoods thrashed by merchandisers" by Jonathan Dawson 2 "Childhoods thrashed by merchandisers" by Jonathan Dawson, "Halftime show flap puts spotlight on sex in prime time" by The Orlando Sentinel and "Meet the Bratz" by Charles Laurence 3 "Fashion Revolution in Japan", Channel News Asia 4 "Tiny Trendsetters" from The Associated Press 5 " Fashion Revolution in Japan" from Channel News Asia 6 "Meet the Bratz" by Charles Laurence and "Stop forcing kids to grow up so fast" by Jake Ferguson 7 Hurt instinct: The desire to covet their friends' things, or wish to conform to conventions due to the association of parental love with the buying of material goods 8"Meet the Bratz" by Charles Laurence 1?? ?? ?? ?? 1 ...read more.

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