• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Conformity CourseworkIn this research I aim to discover if or how often people will conform to other (fake) answers

Extracts from this document...


Conformity Conformity is when a person alters their behaviour so that it is similar to that of other people. There are two motives for conformity (also known as majority social influence): Normative social influence: emulating the behaviour of others to fit into a group. People may conform if they want people to like them. Informational social influence: emulating the behaviour of others in an attempt to be right. Conformity Studies Muzafer Sherif used the auto kinetic effect (an optical illusion, in which a small point of light appears to move around when shone on a wall in a dark room) in his conformity study (this is an ambiguous stimulus). When the participants were asked individually how far they thought the light moved; the answers given varied greatly (from 2 to 25cm). Participants were then put into groups of three and gave an answer In front of the other two in a series of identical tests, each time the participants were asked the answers given converged into a group norm. Afterwards the participants were tested individually again and their answers stayed close to the group norm, when asked whether they were influenced by the estimates of others the participants said that they did not feel that they had altered their estimates to fit in with others at all. ...read more.


Standardisation To succeed in eliminating the situational variables I need to standardise the experiment. 1 Give written instructions 2 Ask participants alone in a quiet room 3 Give participants a standard time looking at the container Participants I will use an opportunity sample in my study, this means that participants will be gained as and when I can find them, or when I have the opportunity to test them. I will use 30 participants, all students or lecturers (Lecturers and students in my psychology group were only used as controls) at Worcester College of Technology. Materials I will use: A pen A transparent container full of rubber bands 20 sheets (10 with high guesses on that will be given to the High group, and 10 with low guesses on that will be given to the Low group) The high sheets will have these numbers on: 700, 670, 800, 731, 950, 825. The low sheets will have these numbers on: 400, 470, 550, 342, 535, 380. Procedure 1. I will ask people that I see at college individually if they will guess how many rubber bands are in a container. ...read more.


3. To prevent this, I would ask participants in the High and Low groups if they have done a psychology course before, if they have, they would not participate in my experiment. 4. Because I found gathering all my participants together in one place and asking them into an empty room impractical, the study was not done this way, if I did the study again, I would organise it more rigorously. 5. Because I asked students in a college to participate in this study, the sample did not represent the general public, in an ideal situation, I would use people of all ages and backgrounds. What Do These Findings Mean In Real Life? The nature of this experiment is quite simplistic; any real life situation where people conform will have more elements in it that may affect a person's behaviour. However, the concept of informational social influence may explain situations such as when people watch others in an upmarket restaurant to see which piece of cutlery they are using to eat a particular type of food and copy them so that they do not look odd because they used a fish fork to eat cake, for example. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Social Psychology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Social Psychology essays

  1. Marked by a teacher

    Psychology Coursework - Conformity

    4 star(s)

    However, there was only one na�ve participant while the rest were a confederate of the experimenter. On purpose the na�ve participant was the participant who was asked last, therefore they, the na�ve participant had to hear everyone else's answer before it was their turn to say.

  2. The aim of this experiment is to find out if people will conform without ...

    This is due to implied and spoken rules of the situation. Many factors can affect a person's level of conformity. These include: Group cohesiveness - The degree to which we are strongly attached to a group and the amount we would be prepared to do to stay within that group.

  1. Psychology Questions Ansewered

    The scanning techniques have a hard time distinguishing between what causes the coloured regions of the brain that shows up in the scans. The main findings of the Samuel and Bryant study were 1) Age affects the outcome of conservation, 2) Conditions affected the results of the study, and 3)

  2. The experiment conducted tested the theory of conformity under the influence of group pressure.

    However, social comparison theory still could not explain why people would change their opinions in order to conform. Festinger created a new theory to help explain why this might happen. In 1957 he proposed the theory called "cognitive dissonance." Cognitive dissonance theory maintains that people are not so much influenced

  1. The Matching Hypothesis

    Ethics There are several ethical issues which will arise in the study I am conducting. They are listed below with ways in which they will be dealt with. Right to withdraw: Ensuring that all the participants know that they can choose to withdraw from the study at any time if they wish is very important.

  2. Matching Hypothesis

    The scatter graph did not show a positive correlation between males and female levels of physical appearance and does not support the hypothesis. Participants did not agree on levels of physical appearance in the couples, the standard deviation was large and shows a lot of disagreement between the participants.

  1. Psychology Phobias Coursework

    Sharma observed many patients postpone or avoid a simple blood test, and was unsure whether this was due to the test being painful or whether it just felt "icky". Sharma wrote that fear and disgust are both one of the five basic universal emotions, found in all cultures and societies

  2. The aim of this study will be to see if gender effects the rate ...

    Level of significance to be reached before the experimental/alternative hypothesis will be retained will be P<0.05 (5%). Identify any relvant ethical considerations and explain the steps to be taken to deal with these. The ethical concerns involved in this research are that no informed consent can be obtained but participants

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work