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Describe and Evaluate One Piece of Research Into Conformity or Compliance. What Factors May Account for the Results of this Research?

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Describe and Evaluate One Piece of Research Into Conformity or Compliance. What Factors May Account for the Results of this Research? The concept of compliance is similar to conformity, yet slightly different. For compliance to occur within groups, one must adapt his/her actions to another's wishes or rules. A person that conforms must have a disposition that allows him/her to yield to others. Requests for and acts of compliance occur in everyone's lives. Simply asking someone to perform a task is a request for compliance. The most effective method to gain compliance is through rational persuasion and inspiration. Although this person is asking another to perform a task, he/she is not asking the person to agree or disagree with the task in question. The person requesting the performance of the task is not necessarily attempting to change the other's beliefs, but simply needs or wants the task to be performed. ...read more.


nobody was working for the experimenter). This control group was expected to produce near 100% accuracy, as there was no social pressure everybody should be supplying the correct answer. Asch's subjects were assigned either to the control group or the experimental group. Each subject in the experimental group was led into a room with seven other people. If you are in the experimental group, you and the seven other people are led into a room with a table and seven chairs (the seven other people are working for Asch). Everybody takes a seat and the experimenter then explains that he is interested in peoples' judgements of line length. He holds up a card, showing a straight line (like the line labeled X). This is the standard line. The experimenter then holds up another card that has three lines of varying lengths, labeled A, B and C and then asks the group to choose which line of A, B, or C is the closest (in length) ...read more.


One example is Larsen's study performed in 1974; He found a lower rate of conformity in American students' only 20 years later. This was due to the fact that back than America was much more conservative than in our days. Asch's study was based on majority social influences although there have been cases of minority social influences. These and some other factors could effect conformity and the results of Asch's research. For example, Moscovici (1985) identified behavioral styles that minorities must have if they are to exert social influence on other majorities: 1) " they must be consistent in their opposition to the majority" 2) " They must not appear dogmatic by rigidly reiterating the same arguments. They need to demonstrate a degree of flexibility." 3) " They will be more influential if they are propounding views that are consistent with current social trends." Conformity can occur at three levels: Compliance, Identification, and Internalization. Asch has shown that a unanimous majority of three can make optimum conformity effects. Majorities are very influential but Moscovici has shown that minorities can be just as influential. ...read more.

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