• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Describe and Evaluate Studies on Conformity. (Key study Solomon Asch)

Extracts from this document...


Name: Odesanya Atilola Class: AS Psychology group1 Key Skills Assignment Topic: Describe and Evaluate Studies on Conformity. (Key study Solomon Asch) Lecturer: Kim Weeks Conformity is defined as a change in a person's opinion or behaviour as a result of real or imagined pressure from a group of people. This pressure to act like other people sometimes, despite our true feelings and desires, is common in our everyday lives. This is due to implied and spoken rules of the situation. People conform due to two different reasons. People conform either by informational influence or normative influence. Deutsch and Gerard (1955) gave a definition on informational and normative social influence: Informational social influence is a situation whereby the individual has a desire to be right in the knowledge and judgement of others, shown in Sherif's study. People change their opinion because of a number of different reasons including status and roles and familiarity. ...read more.


Other result also states that 75% of the na�ve participant conformed at least once while 25% never conformed. Conclusion: Asch concluded that a majority could have influence on the individual. However after interviewing the participant, Asch concluded that people conform for different reasons. Some because of normative influence whereas others began to doubt their own perception and changed their own answer thereby exhibiting informational influence. EVALUATION Unlike Sherif who gave us no clear measure on how people conform, Asch did. Asch gave an exact measure on how people conform in certain situations be it under pressure or fear of rejection. One of the main criticisms of Asch's studies was that the participants were conforming because they were reluctant or embarrassed to expose their private views in a face-to-face situation. Consequently, the level of conformity should decrease if they are allowed to write their answers down where there is no face-to-face contact between group members. ...read more.


Thus, we can't generalize how people would behave in real life since they are not acting naturally. It has also been identified that people find it difficult to act naturally in an experiment. Also, the research is cultural bias. Cultural bias in the sense that the result Asch found on conformity cannot be generalized to other races. However, the research had a lot of ethical issues involves as the participants were not briefed at all. They had little or no information, which should not be so. Do psychologists tend to bother what happens after the research has been carried out on the na�ve participant? Some of the naive participant reported feeling quite stressed on the critical trials, which had a psychological harm on them. Asch also deceived them regarding the experiment true purpose which then pops the question "Do psychologist use deception to have their researches carried out?" or should I say, "Are they justified?" Above all, as an upcoming psychologist, this research has further broadened my knowledge on how indidividuals react in certain situation and has taking me one-step closer in understanding the world. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Social Psychology section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a star student thought of this essay

5 star(s)

Response to the question

This is a very good essay that goes to explicit depth when talking about conformity, it's presence in social situations, and how it affects our behaviour. They also take the time to differentiate between informative social influence and normative social ...

Read full review

Response to the question

This is a very good essay that goes to explicit depth when talking about conformity, it's presence in social situations, and how it affects our behaviour. They also take the time to differentiate between informative social influence and normative social influence. Here though, the informative social influence definition is a little ambiguous and could confuse non-psychology students, so I'd recommend taking a look at that and ensuring that you make it clear that the conformity is a result of information given to you by others. Elsewhere, I like the use of studies as a way of validating the evaluation, and also the clear instructions as to how Asch conducted his study (the candidate could be even clearer about the actual procedure though, and what was shown on the cards e.g. Line A, B, C and X). There is a good discussion about the strengths and weaknesses of Asch's study, creating a balanced analysis to aid the candidate to answering the question.

Level of analysis

The Level of Analysis is typically prescriptive of a Psychology answer, but this candidate does offer a very good analysis of studies into conformity, primarily citing Asch with a good level of detail. The candidate provides an array of strengths and weaknesses pertaining to he study and links them back to how valid it makes the results about conformity. The extra marks that so many candidates miss is in that last point - linking the strength/weakness back to the focus of the question. There is usually a mark for identifying an evaluation point; saying why it is a strength/weakness to the study in question; and then linking back to how this affects the validity of the behaviour being questioned.

Quality of writing

The Quality of Written Communication is very good. From both a Psychology perspective and an English perspective the candidate uses language confidently and fluidly. There is no cause for concern with regards to abiding by the rules of Standard English as the candidate's grammar, spelling and punctuation are all accurate, and the use of complex psychological terminology applied appropriately indicates a candidate who writes with flair and knowledge about the language of Psychology.

Did you find this review helpful? Join our team of reviewers and help other students learn

Reviewed by sydneyhopcroft 21/08/2012

Read less
Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Social Psychology essays

  1. Marked by a teacher

    Fight Club by Chuck Palahniuk explores the theme of masculinity through clever characterisation, exploration ...

    4 star(s)

    identical clones with no personality, which Joe believes sums up the business world. He and Tyler both believe that the Bosses of companies all depend on the blue and white-collar workers. Tyler shows this when he tells the police commissioner, "The people you're trying to step on, we're everyone you depend on.

  2. Marked by a teacher

    Psychology Coursework - Conformity

    4 star(s)

    During the trials where a critical situation was added for the na�ve participant to deal with 32% of the na�ve participants went with the group norm and conformed to giving the wrong answer. Both these experiments by Sherif and Asch show that people will go with a group norm and

  1. Marked by a teacher

    "Describe the main features of conformity and obedience analyse two conformity and obedience studies ...

    You will see them as higher class people and will want to be respectful and follow their orders. A great example of this is that within Milgram's study it was found that people were more likely to obey if the person in charge was looked more professional or more important,

  2. Pro and Anti Social Behaviour

    to investigate situational factors that affect bystander intervention in more detail. Latene and Darley (1970) put forward a five-stage model called the decision model to example why bystanders at emergencies sometimes do and sometimes do not offer help. In stage one the bystander must first notice the event, in stage

  1. Discuss and evaluate studies into conformity.

    Taking individuals estimates first then placed the individuals into groups and asked them to discuss their estimates. Once the findings had been calculate he found that the students in particular groups would conform to a group average. According to Jenness in a situation where the answer was unknown they listened to their peers and would in his view conform.

  2. Outline and Evaluate Studies of Conformity:

    Sherif concluded that the results show that when in an ambiguous situation, a person will look to others who know more or better than them for guidance. They want to do the appropriate thing but may lack the appropriate information.

  1. The aim of this experiment is to find out if people will conform without ...

    If people were allowed to give their answers in private, then it is said that they will be less likely to be swayed by other people's opinions. Again in experiments, researchers like Asch (1955) have discovered that if the task is ambiguous or the problem is made harder, then conformity levels are likely to increase.

  2. A Replication of the Study by Murstein Investigating the Matching Hypothesis

    Participants completed the visual questionnaires individually, in a different room to the remainder of the sample. Confounding variables Participant reactivity bias was minimised by placing the researcher at a sufficient distance from the participant during scoring. Possible researcher bias, e.g.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work