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Discuss how minorities are thought to exert their influence.

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Discuss how minorities are thought to exert their influence. Conformity occurs when someone voluntarily performs an act because others are doing it, it involves a change of behaviour or opinion in order to fit in with the group. From this stems two opposing views of influence, majority and minority influence. Minority influence is when a small number of people or an individual influence a larger group, whereas majority influence is when a group influences a minority of people or an individual. In this essay I will be concentrating on how minorities are thought to exert their influence, I will be using references and examples to justify this statement. There are many real life examples, which can be used as examples one of which is the influence of late, Princess Diana. Diana devoted part of her life to making the world a better place; she influenced people for many reasons, the confidence and love she exerted to people, the good understanding and communication skills, which were portrayed in her personality. ...read more.


These people exerted there through personality traits or the status they had in society. Diana had a very high status she was once upon a time part of the royal family, she was young attractive female in her early thirties, she was a very peaceful and calm women. Hitler on the other hand was the total opposite to Diana, yet he still was highly influential person. Hitler had an elevated amount of confidence, due to this people believed in him, some people went to the extent of believing he was god, his courage and determination made him a very influential figure, he was very different to other leaders in society, he drew attention to himself this made people believe in him more. Many people have done research to prove that minorities do exert influence. ...read more.


With this minority pressure, about a third of the subjects reported seeing at least one "green" slide, and 8 percent of judgements were the slides were "green". Clearly, the minority view had a noticeable effect on the naive majority. Nemeth et al (1974) argued that rigid consistency is not necessary to influence. What is important is that the minority seem logical and certain. She repeated the Moscovici experiment but made one of the confederates alter his judgement after every slide, this resulted in 21% of consistent answers. In conclusion to all the information being enclosed I conclude that minorities have more influence when their position is taken seriously, and when it is higher, and seen as reflecting certainty and competence. People who are influenced by a minority are thought to experience conversion rather than mere compliance; that is, they don't simply conform in public, but they also experience a change in their private convictions. ...read more.

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