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Discuss research studies relating to media influence on proand anti social behaviour.

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Discuss research studies relating to media influence on pro and anti social behaviour. There have been many studies of TV violence and aggression - partly due because of the increasing amount of violence being shown on TV, and partly because of the increasing importance of TV in our day to day living. Media influence on pro-social behaviour. Hearold (1986) found that despite the relatively few studies that have been carried out on the media's pro-social influence compared to its antisocial influence, the influences observed have been larger and constant for both girls and boys. This is seen as being largely due to have an influence on viewers where antisocial messages are not. ...read more.


Studies on pro-social influence show limited support for the beneficial effects of conflict without resolution messages. Children younger than eight may not benefit as older children. Media influence of antisocial behaviour. There have been many different research studies investigating the influence of media on anti social behaviour. There has also been a large variety of different research methods used, including correlation studies, lab experiments, natural experiemtns, and longitudinal studies. Correlation studies conducted by Robinson and Bachman (1972) suggest a link between watching television violence and engaging in violent behaviour, but this does not demonstrate a casual relationship. Bandura et al (1963) conducted lab experiments. Bandura showed that exposure to televised violence can produce increases in aggression, although his studies may not reflect real-life viewing conditions. Natural experiments (e.g. ...read more.


* Socialisation - children may learn aggressive behaviour form the media. Television might inform viewers of the positive and negative consequences of violent behaviour. When this is justified or left unpunished, their concern about consequences is reduced. * Desensitization - frequent viewing of television violence may cause viewers to be less anxious and sensitive about violence. It is seen as 'normal' and viewers are more likely to engage in it. Research conducted by Hagell and Newburn (1994) show that young offenders watched less television and video than their non-offending counterparts. Other psychological research however, has underestimated what children understand about media. Seven-year-olds are able to talk intelligently and cynically about the media (Buckingham 1966). Research studies have consistently produced contradictory findings about the effects of media violence on children. Some have shown effects on boys but not girls, and some the complete opposite. ...read more.

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