WOB (white on black) is used in one of the boxes to give more emphasis about one of there extra package deals. A different font is used to highlight sub headings to draw your attention to them. The boxes used are plainly set out e.g. they are not tilted like the boxes in the skytours holiday are. The name of the place club 18-30 is advertising (mallorca) is highlighted in three different colours green orange and red which are all colours associated with summer, it is also tilted to make it stand out. No underling is used. All the colour and connotation used makes you think of sun, sea and sex which is exactly what club 18-30 are trying to advertise to there target audience who usually want these three things in their holidays, they are known as the powerful three. For all the reasons I have said above this would be a very appealing holiday for Club 18-30 target audience.
There is quite a limited amount of text used in the club 18-30 brochure when compared with the Skytours and Forever young holiday brochures. Colloquial language is used to make the target audience think they can relate with the company and therefore the company (club 18-30) appeals to them. Examples of colloquial language used are “hardened party animal”, “shaking your booty” and “you’ll need a fair bit of wedge”. Alliteration is also used “old skool special with spank” this is used to make the information sound interesting and not boring. A slogan “the works” is used to advertise an extra package to the holiday. Almost a quarter of the whole brochure is dedicated to the price of the holiday this is because Club 18-30 target audience: young people don’t usually have a lot of money and so price is very important to them. Unlike the Skytours and Forever young brochures, which don’t even mention price. To show what is on offer the brochure uses sub-headings this shows information clearly with limited words. No jargon is used because most young people wouldn’t know what the brochure is talking about.
The Forever young holiday brochure to Majorca is very unlike the club 18-30 holiday in the way that very little colour is used. Instead apart from two pictures the whole brochure is white. As white is a symbolically calm and peaceful colour it could be to attract older people who are looking for a nice, carm and relaxing holiday. Most of the page is taken up by text, which is all in the same Times New Roman font. Which is a very formal, respective and bold font. This underlines the fact that the brochure is aimed at middle-aged people who don’t have children. Two pictures are displayed in the brochure. One picture shows a historical cathedral, which middle-aged and older –aged people would find interesting to look at. The other picture shows a massive hotel (which in my view isn’t the best thing to show an older audience as it would remind them of busyness and not peacefulness) with a big swimming pool outside it with only two people in it, which does remind you of peacefulness and tranquillity.
Sub-headings are used to display information in a clear and easy to read manner with bullet points being used within them to show information quickly and neatly. The text is written in a informative style with formal language being used. Formal language is used because to an older audience language such as colloquial/slang language would sound unprofessional and they would not be impressed by it. Because only formal language can be used forever young can not used media skills such as alliteration, assonance and a slogan’s to make their brochures sound interesting. Therefore forever young have to pack their brochure full of information such as things to do, perhaps a little local history about the destination “Puerto pollenesa still shows evidence of its fishing origins” by doing this the holiday sounds professional as well as sounding interesting to an older audience therefore it appealing to them. Unlike the club 18-30 brochure where the price is shown all over the page because its target audience (young people) find it important to know how much they are paying for something, the forever young brochure does not need to do this, as its target audience don’t usually have the same money problems that younger people do. The fact that the brochure does not show the price may appeal to some older people because it would
Make them feel as if they are going on a richer persons holiday, which they may like the thought of.
As you look into the top left hand side corner of the skytours holiday to Majorca you see a funny looking stickman, with curly hair pocking out of a funny hat. This immediately tells you that the target audience are young families. This is confirmed when you look down and right and you see children stickmen. The colours used reflect heat but are not to busy because they have to appeal to both children and there parents. WOB (white on black) is used to highlight a small and informative paragraph about the picture, which is next to it. It uses alliteration “superb beaches, blue seas, fantastic scenery” to make it sound interesting and exciting. The font used in the box is more elaborate than the normal Times New Roman and so it would also appeal to young children. Graphs are used to show the heat in Celsius and Fahrenheit, this would be helpful for a lot of adults because they may not know how to convert between the two. Knowing how hot it is going to be would be useful for parents because they would want to know what sort of factors of sun cream they should take for their children. The graph is displayed at a tilt and has two children poking out of it to make it look more attractive to young children. Looking at the brochure you can tell that it has been made to attract and appeal to the children as well as the parents. This shows skytours have realised that they must also impress the children as they can have quite an affect on there parents overall decision on where they go for holiday. You can tell this by the way the brochure’s have tilted their boxes, about the different places in Majorca, the fonts they have used as headings to those boxes and the comical cartoons that have been used (although the comical characters do also indicate to parents of families that this is a family orientated holiday). The picture that is shown shows a small stretch of beach that isn’t overly populated in people like many pictures of family holidays in brochures are. The fact that it isn’t overly populated would be appealing to parents because they could watch their children playing and not have to worry so much about them getting lost or strange people walking about and taking them away. Although the way the boxes are set out are used to attract children the text inside them is anything but that. Skytours have also realised that they must have total confidence from the parents that this will be a safe and enjoyable holiday for their children to go on. To do this skytours have used formal language to make them sound like a professional and reliable company. They have also given a lot of information that would make a parent fell confident about taking there child abroad. Examples of this are “this is a quieter resort”, “complete with umbrellas” umbrellas being there would be important because you shouldn’t leave children out in the sun all day. They also give out suggestions for days out “go for a trip on the Nemo (a glass sided-submarine) and admire the marine life” this would appeal to both children because of the very popular child’s film “finding Nemo” and parents because they would be educating there children about marine life. In the magaluf/palma box it is written that “lively restaurants serving cuisine that will satiate any appetite” this would appeal to many parents because lots of young and older children don’t have a very broad appetite and so it would be hard to find food
Which they would like, in a country that has such different types of food. To what they would be used to. Like the forever young brochure the skytours brochure does not mention a price this could be for two reasons. The first one being that a lot of families may not need to worry about having enough money. The other being that if you really like the sound of a holiday after reading about you would be more likely to pay to go on it if its expensive, than if you saw an expensive cost when you first looked at because you wouldn’t read on about the holiday. All in all this brochure has blended a in a way that has a good mixture of appealing to both parents of families and the children.
All three brochures have had to use different techniques to make their holidays appeal to there target audiences. This is because different groups of people require different services. They have had to use different types of language, different variations of colour, different types of pictures and tell you about and offer different things, they have also had to use different layouts in their brochures. They have all done this well. However I believe that the skytours brochure did this the best because it had to appeal to more than one group of people (i.e. children and their parents) and it did it well. Skytours did this by presenting their brochure in a child like fashion but using a very adult content.