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For this essay I shall discuss ways that holiday brochures appeal to their customers. I will examine three brochures and compare them to each other.

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Introduction

For this essay I shall discuss ways that holiday brochures appeal to their customers. I will examine three brochures and compare them to each other. The three brochures will all have different target audience, so as to show you what different techniques are used to get a certain group of people to buy the holiday a company is selling. The club 18-30 holiday brochure to Mallorca is very bright with colour. This could be to catch your eye as you are flicking through the pages of your holiday brochure to make you stop and look at it. As your eye-line naturally travels from top left to bottom right when you look at an image, club 18-30 have put their logo in the top left hand side corner. There are two reasons for club 18-30 to do this; the first one is because they must think that their company name is an important selling point of their holiday and two to state who there target audience is. (Thinking on the same wavelength as club 18-30 forever young has also put their company logo in the top left hand corner although not for both reasons. ...read more.

Middle

Two pictures are displayed in the brochure. One picture shows a historical cathedral, which middle-aged and older -aged people would find interesting to look at. The other picture shows a massive hotel (which in my view isn't the best thing to show an older audience as it would remind them of busyness and not peacefulness) with a big swimming pool outside it with only two people in it, which does remind you of peacefulness and tranquillity. Sub-headings are used to display information in a clear and easy to read manner with bullet points being used within them to show information quickly and neatly. The text is written in a informative style with formal language being used. Formal language is used because to an older audience language such as colloquial/slang language would sound unprofessional and they would not be impressed by it. Because only formal language can be used forever young can not used media skills such as alliteration, assonance and a slogan's to make their brochures sound interesting. Therefore forever young have to pack their brochure full of information such as things to do, perhaps a little local history about the destination "Puerto pollenesa still shows evidence of its fishing origins" by doing this the holiday sounds professional as well as sounding interesting to an older audience therefore it appealing to them. ...read more.

Conclusion

The first one being that a lot of families may not need to worry about having enough money. The other being that if you really like the sound of a holiday after reading about you would be more likely to pay to go on it if its expensive, than if you saw an expensive cost when you first looked at because you wouldn't read on about the holiday. All in all this brochure has blended a in a way that has a good mixture of appealing to both parents of families and the children. All three brochures have had to use different techniques to make their holidays appeal to there target audiences. This is because different groups of people require different services. They have had to use different types of language, different variations of colour, different types of pictures and tell you about and offer different things, they have also had to use different layouts in their brochures. They have all done this well. However I believe that the skytours brochure did this the best because it had to appeal to more than one group of people (i.e. children and their parents) and it did it well. Skytours did this by presenting their brochure in a child like fashion but using a very adult content. Media Coursework Jack Farrow 10BY ...read more.

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